25
Oct
Ultimate Guide to WeChat Articles 2018
Despite WeChat’s incredible growth, engagement on articles published by official accounts has fallen by two thirds in the […]
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03OctRead MoreAliexpress in Russia. Will China digitalise Russia?
Alibaba offered the tech world a double-whammy in the last fortnight, first with the ceremonial passing of the […]
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24AugRead MoreThree top tips for marketing to Chinese outbound tourists
China’s economy has been on the rise for decades. Improved living standards, a growing interest in tourism and […]
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25JulRead MoreHow to launch your product on China’s popular Xiaohongshu fashion platform
While most of you are using Amazon and eBay, people in China are shopping on sites and apps […]
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04JulRead MoreSetting up shop in China’s unique online marketplace
Any foreigner trying to navigate Taobao for the first time will agree that online retail in China is […]
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20JunRead MoreA Comprehensive Guide to External Links on WeChat
While the majority of luxury brands operating in China have opened WeChat Official Accounts, many of them are still […]
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06JunRead MoreBudgeting for Digital Marketing in China, Explained
One of the biggest issues brands encounter when entering China is that they grossly underestimate the budget needed […]
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23MayRead MoreLet’s celebrate: China’s non-stop e-commerce shopping festivals
If you want to tap into China’s e-commerce market, the first thing you need to know about are […]