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Sep
Understanding Chinese Millennials: Who Are They and What Do They Want?
Chinese millennials, born in the 80s and 90s, are now hitting prime consumption age. Described as educated, open-minded […]
Welcome to ChoZan’s blog. Discover the world of Chinese Social Media Marketing
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13SepRead More4 Ways to Work with Video Bloggers on Chinese Social Media
Video bloggers create original videos to create and appeal to their audience. There are various kinds of video […]
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06SepRead MoreWeChat vs. Weixin: For China Marketing You Need an Official Weixin Account
Many people think that WeChat and Weixin are the same, and that Weixin is only the Chinese name […]
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30AugRead MoreWeibo KOL Competition Case Study: Who is OPPO’s Photo King?
KOL competition is an effective way of generating buzz on social media. Its essence is to invite several […]
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23AugRead MoreWeChat Data: Q2 2017 Financial Report
On August 16th, Tencent updated the latest WeChat data for monthly active users and summarized its recent performance […]
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16AugRead MoreWeibo Statistics: Q2 2017 Financial Report
On August 9th, Weibo released its financial report for Q2 2017, revealing the latest Weibo statistics. By the […]
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09AugRead More2017 Mobile Payment Usage in China: Cashless Lifestyle Has Become A Trend
Based on a sample data set from WeChat Pay in 324 Chinese cities along with an online survey […]
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02AugRead More5 Tips on How to Establish the Right Product Strategy in China
As we’ve been told times and times again, entering the China market is not only difficult but, at […]