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OUR BLOG: CHINA MARKETING INSIGHTS AND ARTICLES

We’ve written a lot of articles on a variety of topics that can benefit everyone from a zero beginner to experienced marketers. Do a search for a specific topic of interest or read them in sequence for a broader view. It’s up to you.

LATEST CHINA MARKETING AND CONSUMERS INSIGHTS

A List of 12 Major MCNs in China for 2023

A List of 12 Major MCNs in China for 2023

MCNs or Multi-channel networks are quite common in China. They are also essential when trying to contact KOLs for your brand. Most KOLs are affiliated

2022 Live Streaming in China: The Top 5 Platforms

2022 Live Streaming in China: The Top 5 Platforms

With more than 727 million online viewers (68.1% of Chinese internet users), live streaming is the most widely used video format in China among Chinese

KOL Marketing: An Essential Chinese Social Media Tool

KOL Marketing: An Essential Chinese Social Media Tool

China’s KOL economy has been one of the fastest-growing and most durable economic phenomenons for a while now. Despite the fact that brands are progressively

Chinese Consumer Behavior Overview

Chinese Consumer Behavior Overview

Chinese consumer behavior seems to change faster than in other markets. Increasing exposure to and integration of social media in daily life play a significant

A Simple Guide to Weibo Story

A Simple Guide to Weibo Story

Weibo Story (微博故事) is a social media platform introduced on April 19th, 2017 that has exploded in popularity recently. Weibo has a  monthly active users

What are WeChat Mini Programs?

What are WeChat Mini Programs?

WeChat mini programs achieved over 450 million daily active users in 2021. Their cloud-based ecosystem now comprises more than 3 million of these mini programs.

WeChat Pay

A Brief Introduction to WeChat Pay

WeChat Pay is an in-app payment feature that allows all WeChat users to pay for transactions quickly on their mobile phones. It’s fully optimised for

WeChat VS Weixin

WeChat VS Weixin, an Essential Guide for Marketers

Understanding the WeChat VS Weixin is crucial for brands looking to expand their reach into the Chinese market. With a population of about 1.4 billion,

Is Kuaishou the Future of Live Streaming in China?

Recently Kuaishou published its 2022 Biannual Content Report covering the first six months of 2022. The number of daily active users on the platform has