“My Youth is Coming Back!” also known by its abbreviation, Yeqinghui (爷青回), is an internet buzzword that describes the joy of reuniting with your youth after being disconnected from it for a long time.
Two of China's biggest buzzwords are “neijuan” (内卷) meaning involution or diminishing returns, and “tang ping” (躺平), meaning "lying flat”, dropping out or being a slacker. How are marketers responding to these trends?
It’s understandable that many in the West think about SEO on Baidu, the biggest search engine in China, when they want to promote their brand, products or services there. But it doesn't play the same role that Google does in the West. Read on to find out more.
The Qixi Festival is a major shopping occasion that brands can't miss. So, what are some examples of successful Qixi Festival campaigns from 2020 and 2021? Let’s take a look.
The future prospects of virtual internet celebrities are particularly promising also in China, with a core market value expected to reach 20.52 billion yuan in 2023.
China is the largest market for meat due to its huge population. The emergence of other plant-based meats is bringing more product choices and experiences to consumers.
China, a country with a population of over 1.4 billion, is an enormous, rapidly developing market full of consumers that are changing right along with it. There are two consumer groups that are growing so fast, especially in the digital arena, that we can’t ignore them now or for the next ten years.
Just because international hasn't returned yet doesn't mean you can ignore China's future tourists or key trends going forward. Find out about key Chinese tourism platforms and what's needed to stay competitive in the new, more digitized world of travel and how you can reach Chinese tourists at home and on their phones.
Learn about successful and unsuccessful Women's Day marketing campaigns in China. China’s She-conomy is getting larger, estimated at 10 trillion RMB in 2020. It represents a new trend in Chinese consumer behavior and includes entertainment, parenting products and services, sports, health products and more.
Once a trend moves beyond a smaller base and include more players - consumers, e-commerce giants, government regulators, infrastructure construction - we start to see it as an economy in its own right. And China is not a single market. It’s made up of many groups and niches that are impor...
While we are already well past one-twelfth of 2021, it’s still not too late to watch out for the top lifestyle and consumption trends in China and plan for 2021 accordingly. In this article, we have translated the top 10 lifestyle trends and keywords in 2021 reported by RED (see the original repor...
Retail in China has experienced some very extreme circumstances due to the pandemic. While it’s no surprise that the majority of retail businesses have been severely hit, retailers who have online businesses are not as heavily affected. Businesses that focus on daily necessities, such as supermark...
Gen Z includes all those who were born after 1995 and 2000. They're different from previous generations in that they're digital natives. They were exposed to smartphones and the internet from an early age and many of them are the only child in their family. They were raised during prosperous times i...
There's been an increase in awareness of health and wellness topics in China. It started even before Covid. Chinese health information platform Dingxiang Yisheng's 2019 National Health Insights Report (2019国民健康洞察报告) shows that 93% of respondents saw their personal health as the most...
2020 is in fact originally a very desirable year for marriage in the eyes of Chinese. Not only the number “2020” looks parallel (symbolises perfect match and in pairs), but it also sounds like “love you love you” (爱你爱你) in Chinese. When the pandemic hit, cities were in lockd...
Double 11 is just right around the corner. The ChoZan team is excited to share some exciting updates of 2020 Double 11. Some trends have been present in the market for sometime while some are new and will be important in the future years to come. What’s different for Double 11 in 2020? 1. Do...
In today’s digital world, social media has become an essential element for travellers. Users not only turn to online resources to book and pay for their vacations but also when they are researching and planning their trips. Research shows that social media can significantly impact travel plans. 52...
The vitality and dynamicity of the Chinese market often amaze business leaders around the world; recently the market is observed undergoing two major phenomena: Consumption Upgrade and the Rise of Social Media E-commerce. The former refers to the increased and shifted demand of the Chinese consum...
B2B connections lie at the heart of China’s digital transformation. In 1999, a group of people, led by Jack Ma, started Alibaba.com. We know about him and Alibaba today because this English-language site that connect small businesses around the world with manufacturers and suppliers in China thriv...
Recently Kuaishou published its 2020 Biannual Content Report covering the first six months of 2020. The number of daily active users on the platform has reached 170 million, making the platform one of the most promising marketing channels. In order to help marketers get the latest insights about Kua...
Covid-19 has changed the way Chinese consumers make decisions and what they purchase. Online channels are seeing another boom in livestreaming and brands are capturing new opportunities and starting to rebuild their momentum. Be the first to get a grip on China’s New Normal and get the la...