Our blog: China’s technology, consumer and new retail insights

We’ve written a lot of articles on a variety of topics that can benefit everyone from a complete beginner to experienced marketers. Do a search for a specific topic of interest or read them in sequence for a broader view. It’s up to you.

LATEST CHINA MARKETING AND CONSUMERS INSIGHTS

13 Pro Tips to Start Selling on WeChat

If you think WeChat is “just messaging,” you’re already behind the curve. If you’re looking for tips to start selling on WeChat, you need to understand that the platform is no longer just messaging—it’s the core infrastructure of private-domain commerce in China. In 2025, WeChat had transformed far beyond a social app: it’s the central […]

April 10, 2026
Baidu ERNIE Bot interface representing Wenxin Yiyan product layer powered by ERNIE 4.5 AI within China’s enterprise ecosystem

ERNIE 4.5 AI Guide: Use Cases and How to Choose

ERNIE 4.5 AI is Baidu’s flagship foundation model for enterprise deployment inside China. Baidu ERNIE 4.5 is embedded across search, cloud, and industry platforms, giving it distribution strength and regulatory alignment advantages in the domestic market. Leaders evaluating ERNIE 4.5 AI should assess it as an integrated enterprise system rather than a standalone large language […]

April 9, 2026
DeepSeek app on smartphone with NVIDIA logo in background representing dependency on Nvidia GPUs and CUDA ecosystem for AI development

DeepSeek and Compute: What the Nvidia Question Signals About China’s AI Stack

DeepSeek Nvidia is not a news cycle topic. It is a capacity question that determines which Chinese AI labs can train frontier models in 2025 and which cannot. Compute access inside China now sits at the intersection of export controls, cloud allocation rules, and software lock-in. That intersection shapes architecture choices, training timelines, and unit […]

April 8, 2026
Illustrations of Chinese-inspired fashion designs blending traditional patterns and modern silhouettes representing cultural identity in apparel

China Fashion Report 2025

The China fashion report 2025 begins with a simple reality. China remains one of the most influential fashion markets in the world, yet the logic behind that market is changing rapidly. According to the China Fashion Consumption Development Report presented at the China Annual Trends Summit, the country’s fashion consumption market is expected to reach […]

April 6, 2026
Smartphone displaying Kimi AI app with Moonshot AI branding blurred in the background

Kimi AI Explained: Capabilities, Architecture, and Enterprise Use Cases 

The AI assistant market in 2026 is crowded. You have your general-purpose chat tools, your research engines with citations, and your IDE native coding companions. Kimi AI from Moonshot AI takes a different path. It focuses on completing complex analytical tasks rather than simply generating conversational responses. This distinction matters more now than it did […]

April 5, 2026
Smartphone displaying Tencent Yuanbao AI assistant app with chat interface and tools for writing, Q&A, and productivity tasks

Hunyuan AI: Tencent’s Multimodal Models and How to Evaluate

Hunyuan AI marks Tencent’s shift from single-model releases to a full generative infrastructure layer. Instead of competing on isolated benchmarks, the company is building systems that generate video, images, 3D assets, and interactive content within the same stack. This shift is happening at scale. By 2025, Tencent reported over 150 enterprise integrations of its Hunyuan […]

April 4, 2026
Smartphone displaying Zhipu AI logo with blue branding, representing the GLM model ecosystem and enterprise AI platform

Zhipu AI Explained: GLM Capabilities, Use Cases, and Risks

The conversation around Chinese large language models shifted in early 2026. It moved from speculative potential to demonstrable production reality. Zhipu AI, the Beijing-based startup valued at over six billion dollars after its January Hong Kong IPO, now sits at the center of this shift.  Enterprise teams globally are looking at the GLM model family […]

April 2, 2026
Smartphone displaying Doubao AI assistant interface with avatar and login options, showing ByteDance’s AI chatbot app in use

Doubao AI: What It Is, What It Can Do, and How to Evaluate

Doubao AI has become a central figure in China’s generative AI race. Developed by ByteDance, the company behind TikTok and Douyin, it was launched in August 2023 and quickly rose to prominence. By early 2026, it had over 155 million weekly active users, more than any other AI chatbot in China.  During the Lunar New […]

April 1, 2026
chatgpt vs deepseek

DeepSeek vs ChatGPT for Enterprises: Use Cases, Cost, and Deployment Options

Since the start of the generative‑AI boom, enterprises have been torn between building their own models and licensing proprietary systems from a handful of powerful vendors. The arrival of the open‑source DeepSeek family in early 2025 disrupted that landscape. Within seven days of its R1 release on 24 January 2025, DeepSeek attracted more than 100 […]

March 31, 2026
Mobile screen showing StepFun AI agent tools including diligence check and automation features for intelligent task execution and research workflows

StepFun AI: What It Is, What It Can Do, and How to Evaluate

China’s AI market in 2026 is consolidating around teams capable of executing at scale, a shift closely tied to broader China tech trends and AI ecosystem shifts that favor infrastructure and deployment over experimentation. StepFun AI stands out among the “Six Tigers” because it focuses on multimodal foundation models and real deployment rather than traffic […]

March 30, 2026
Xiaohongshu logo sign displayed on modern building exterior in China representing RedNote social commerce platform

Xiaohongshu (RedNote): The Lifestyle & Beauty Network

In 2025, Xiaohongshu (RedNote) had become too large and commercially significant to be described as just another social platform. Reuters reported in January that Xiaohongshu was already serving more than 300 million users, placing it firmly among China’s most influential consumer platforms.  In the same month, the app gained more than 700,000 new users in […]

March 25, 2026
Close-up of MiniMax AI logo on smartphone screen with glowing background representing artificial intelligence branding

MiniMax Artificial Intelligence in 2026: Models, Use Cases, API Price, and Enterprise Fit

Ask a team of engineers what they need from AI, and the answer is usually practical. They need code that follows team conventions, agents that stay on task, and pricing that supports daily use. MiniMax artificial intelligence has filled that gap over the past 14 months. Between the release of MiniMax-text-01 in January 2025 and […]

March 19, 2026
Tablet displaying China consumer trends report beside coffee cup