25
May
Overview of WeChat KOL Promotion
Introduction Key Opinion Leaders are powerful influencers on Chinese social media platforms, including WeChat. As opposed to Weibo, […]
Welcome to ChoZan’s blog. Discover the world of Chinese Social Media Marketing
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23MayRead MoreWeChat Introduces WeChat Labs and New Moments Ad Format
Last week, WeChat released version 6.5.8 on iOS, bringing tons of new functions and improvements. It also updated […]
18MayRead MoreWeibo and WeChat Release Their Financial Reports for Q1 2017
On May 16th and 17th, Weibo and WeChat released their financial reports for Q1 2017 respectively, revealing the […]
16MayRead MoreA Brief Introduction to WeChat Pay
WeChat Pay is an in-app payment feature that allows all WeChat users to pay for transactions quickly on […]
11MayRead MoreHow Brands Use Short Videos for Marketing in China
Short videos are an industry in China. And they’re an industry that has witnessed rapid development thanks to […]
09MayRead MoreLuxury Brands Finally Begin to Master WeChat Commerce
Although the global personal luxury market is stuck in a holding pattern for the foreseeable future, China is […]
04MayRead MoreA New Feature for Mini Programs: Store Mini Program
On April 26th, WeChat launched a new Mini Program feature called the “Store Mini Program” which shows users […]
02MayRead MoreLive Streaming in China: The Top 5 Platforms
Live streaming in China is becoming the most popular video format with more than 325 million online viewers […]