LATEST CHINA MARKETING AND CONSUMERS INSIGHTS
9 Lessons from China for DTC Brands in Launching, Marketing and Selling Products in 2023
China has grown to be one of the largest economies in the world. With a population of 1.4 billion, consumer brands in China are growing
A List of 12 Major MCNs in China for 2023
MCNs or Multi-channel networks are quite common in China. They are also essential when trying to contact KOLs for your brand. Most KOLs are affiliated
Top Online B2B Chinese Channels (Websites & Social Media) You Need To Know For 2023
The Chinese economy is booming, and its rising middle-class means increased demands across all sectors. B2B connections stemmed from China’s digital transformation. Jack Ma, the
2022 Live Streaming in China: The Top 5 Platforms
With more than 727 million online viewers (68.1% of Chinese internet users), live streaming is the most widely used video format in China among Chinese
Top 10 Social Commerce Innovations from China’s FMCG industry
China has become the world’s second-largest FMCG market and the largest ecommerce in the last decades, thanks to its rapid expansion. According to the China
4 Reasons why China’s Live Commerce is thriving, and What Can Overseas Businesses Learn From It
Live Commerce in China is going as strong as ever in 2022. In 2022, live commerce serves as an important leverage to empower retreating retail
How Can Brands Measure the Success of Their Double Eleven Strategy
The long-awaited Double Eleven Shopping Festival has just ended. This year’s event has received a lukewarm reception from Chinese shoppers. In fact, for the first
Chinese Consumer Behavior Overview
Chinese consumer behavior seems to change faster than in other markets. Increasing exposure to and integration of social media in daily life play a significant
A Simple Guide to Weibo Story
Weibo Story (å¾®åšæ•…事) is a social media platform introduced on April 19th, 2017 that has exploded in popularity recently. Weibo has a monthly active users
Let’s Celebrate: China’s Non-stop E-commerce Shopping Festivals
If you want to tap into China’s e-commerce market, the first thing you need to know about are the online shopping festivals. You may have
What are WeChat Mini Programs?
WeChat mini programs achieved over 450 million daily active users in 2021. Their cloud-based ecosystem now comprises more than 3 million of these mini programs.
A Brief Introduction to WeChat Pay
WeChat Pay is an in-app payment feature that allows all WeChat users to pay for transactions quickly on their mobile phones. It’s fully optimised for
WeChat VS Weixin, an Essential Guide for Marketers
Understanding the WeChat VS Weixin is crucial for brands looking to expand their reach into the Chinese market. With a population of about 1.4 billion,
Understanding Chinese Millennials: Who Are They and What Do They Want?
Chinese millennials, born in the 80s and 90s, are now hitting prime consumption age. Described as educated, open-minded and tech-savvy, millennials make up 31% of
Is Kuaishou the Future of Live Streaming in China?
Recently Kuaishou published its 2022 Biannual Content Report covering the first six months of 2022. The number of daily active users on the platform has
Gen Z’s fashion power in China’s toy market: Who can become the next Pop Mart?
China’s toy market is experiencing a booming year with an overall growth rate of 35%, and it is expected to break through 150 billion RMB
5 Major Trends of Double 11 Festival, the Biggest Shopping Event in China
November 11th is Double 11, also known as 11.11 or Single’s Day. It’s the single biggest shopping event in the world and things kick off in late October with pre-orders. So, what were some major trends in 2020? Let’s take a look.
What Can Nostalgia Marketing Offer to Brands in China?
“My Youth is Coming Back!” also known by its abbreviation, Yeqinghui (爷青回), is an internet buzzword that describes the joy of reuniting with your youth after being disconnected from it for a long time.
2 of China’s Biggest Buzzwords: Involution and “Tang Ping” (Lying Flat)
Two of China’s biggest buzzwords are “neijuan” (内卷) meaning involution or diminishing returns, and “tang ping” (躺平), meaning “lying flat”, dropping out or being a slacker. How are marketers responding to these trends?
Marketing in China: How Consumers Search Online to Start Their Purchasing Journey With Baidu & Social Media
It’s understandable that many in the West think about SEO on Baidu, the biggest search engine in China, when they want to promote their brand, products or services there. But it doesn’t play the same role that Google does in the West. Read on to find out more.
3 Successful Qixi Festival Marketing Campaigns You Can Learn From (Plus 3 Honourable Mentions and 2 Fails)
The Qixi Festival is a major shopping occasion that brands can’t miss. So, what are some examples of successful Qixi Festival campaigns from 2020 and 2021? Let’s take a look.
China’s Growing Virtual KOL Economy: What Brands Need to Know
The future prospects of virtual internet celebrities are particularly promising also in China, with a core market value expected to reach 20.52 billion yuan in 2023.
Plant-based Meat: The Trends, Players and Consumers in China’s Huge Meat Market
China is the largest market for meat due to its huge population. The emergence of other plant-based meats is bringing more product choices and experiences to consumers.
Two Key Fast-growing Consumer Groups in China & Their Digital Behavior
China, a country with a population of over 1.4 billion, is an enormous, rapidly developing market full of consumers that are changing right along with it. There are two consumer groups that are growing so fast, especially in the digital arena, that we can’t ignore them now or for the next ten years.