Covid-19 has changed the way Chinese consumers make decisions and what they purchase. Online channels are seeing another boom in livestreaming and brands are capturing new opportunities and starting to rebuild their momentum. Be the first to get a grip on China’s New Normal and get the la...
In recent years China’s Maternity and Infant Care industry has been rapidly growing, partially fueled by China’s two-child policy. Other factors are accelerated urbanization, increases in income and a willingness by working moms to take care of themselves and children with high quality products....
Below are a few most interesting reports about COVID-19 and China. (1) Survey: Asian consumer sentiment during the COVID-19 crisis by McKinsey In China, consumer confidence has stabilized, with optimism that the economy will rebound in two–three months rising to 47 percent of respondents in...
Soon after the epidemic became evident, eagerly awaited Spring Festival movies found themselves in an awkward position. People wouldn’t be going to the cinema and premieres would have to be cancelled. Movie ticket sales from New Year’s Day 2019 reached 1.458 billion RMB. In 2020, it was only...
There’s a stereotype of men in China when it comes to grooming, especially middle-aged men. And it’s not flattering. Fat, bald and wearing a white undershirt pulled up to showcase a tummy that an expectant mother would be proud of. Not the stuff of beauty marketing dreams. As a result, for so...
Currently in China, MCNs are so common that it can be difficult for brands to work with KOLs without going through an MCN first. The vast majority of top-tier and mid-tier KOLs in China work with an MCN. Here’s a useful list of influential MCNs in China. What are MCN (multi-channel network)...
The coronavirus pandemic has presented huge obstacles as well as some opportunities and necessary shifts for business. What’s the current state of China’s e-commerce and big platform advertising? Read on to find out. The state of the leading Chinese e-commerce marketplaces Taobao and Tmall...
WeChat began life as a basic messaging app focused on text messages. Then, it added phone and video calling capabilities....
When talking about tech giants in China, many people immediately think of BAT – Baidu, Alibaba and Tencent. They have...
China’s 5G rollout is becoming one of the biggest tech stories of the year. In June 2019, three domestic carriers and a broadcaster in China were given the green light to launch 5G commercial services months before the licenses were expected to be issued indicating an acceleration of the rollou...
These days, Chinese consumers aren’t as target-oriented and purpose-driven as they used to be when shopping in physical spaces. Since they can very quickly and easily find specific items while shopping online, they don’t go to stores with the same mindset except for grocery shopping. They care m...
China is a huge market full of potential, but it’s also a complicated and constantly changing landscape that experiences frequent shifts in national policy. It’s hard to tell what the market will be like in five or 10 years’ time, but the below consumption and marketing trends will have a sign...
China’s internet celebrity economy has expanded exponentially in recent years. According to a report released by iResearch, the number of online celebrities in China with more than 100,000 followers has increased by 57.3 percent since 2016. With a single embedded ad in a WeChat post w...
In an increasingly digital world, traditional media such as print, radio and TV are losing ground, while the Internet takes an ever-larger role. The web, and in particular the mobile web, allows information to spread rapidly and opens the door for anyone who proves capable and trustworthy to enlarge...
Key opinion leaders, or KOLs as they’re called in China, are a primary touch point for brands in China, where the average internet user spends 27.7 hours per week online. Knowing the latest trends amongst KOLs helps brands and marketers that are engaged in influencer marketing. Being...
Alibaba offered the tech world a double-whammy in the last fortnight, first with the ceremonial passing of the torch from chairman Jack Ma in a heartfelt open letter, then with the unexpected signing of a joint venture arrangement with Russia’s leading tech player a week afterwards. The deal...
China’s economy has been on the rise for decades. Improved living standards, a growing interest in tourism and relaxed travel regulations for Chinese citizens has led to a huge rise in the number of outbound Chinese tourists. As of November 2017, 120 million Chinese citizens hold passports which i...
While most of you are using Amazon and eBay, people in China are shopping on sites and apps like Tmall, Taobao, JD, Suning, Kaola, VIP.com, and the very popular new kid on the block, Xiaohongshu. Xiaohongshu (小红书), or Little Red Book, first came to my at...
Any foreigner trying to navigate Taobao for the first time will agree that online retail in China is a world of its own. Where technologies such as mobile payments and live-streaming shopping are still finding their feet in Western markets, they have become integral to the Chinese shopping experienc...
While the majority of luxury brands operating in China have opened WeChat Official Accounts, many of them are still reluctant to run their businesses entirely on WeChat, instead opting to drive their subscribers to external websites and e-commerce platforms. In this article, we’ve summarized som...
One of the biggest issues brands encounter when entering China is that they grossly underestimate the budget needed for an effective marketing strategy. Without sufficient funding and/or incorrect budget allocation, they flounder, and fail to gain traction. Why is this such a common problem? Po...