Chinese millennials, born in the 80s and 90s, are now hitting prime consumption age. Described as educated, open-minded and tech-savvy, millennials make up 31% of China’s total population, representing about 400 million consumers. By 2025, millennials will make up about three-quarters of the worki...
Recently Kuaishou published its 2022 Biannual Content Report covering the first six months of 2022. The number of daily active users on the platform has reached 346 million, making the platform one of the most promising marketing channels. In order to help marketers get the latest insights about Kua...
China is a powerhouse of social commerce. Essentially, social commerce uses social media platforms to promote and sell products or services. The integration of sales in naturally, highly-trafficked platforms means that there is a wider base of consumers from all walks of life. Global sales revenues...
China's edtech business has always been characterised by rapid expansion. Training and tutorial centres also played a part into edtech and they were arguably the most profitable in the sector. Now, the general environment has changed and China’s edtech is still recovering from the shocks of the re...
What foreign tech companies aspire to do, Alibaba often does better. Alibaba is unique from foreign tech companies in that it ascribes to an ecosystem. Like other Chinese Big Tech, it has created a community where different businesses and consumers can interact with one another all in the same Aliba...
China's toy market is experiencing a booming year with an overall growth rate of 35%, and it is expected to break through 150 billion RMB (23.56 billion USD) by 2025. Gen Z consumers are buying and collecting designer toys in more diverse styles and forms than ever before, and Pop mart’s “blind...
From the #MeToo movement and body positivity trends, to the pursuit of equal pay and the increasing number of women in prominent leadership positions, we’re seeing the results of equal rights movements from societies around the world. Women in China have been taking control of their life and are m...
Chinese consumers are global heavyweights in the luxury spending arena, with their share of purchases doubling last year. According to Bain, they will become the biggest spenders on luxury by 2025. However, the comparatively high costs of luxury goods in China has been a long-standing problem for do...
November 11th is Double 11, also known as 11.11 or Single’s Day. It’s the single biggest shopping event in the world and things kick off in late October with pre-orders. So, what were some major trends in 2020? Let’s take a look.
“My Youth is Coming Back!” also known by its abbreviation, Yeqinghui (爷青回), is an internet buzzword that describes the joy of reuniting with your youth after being disconnected from it for a long time.
Two of China's biggest buzzwords are “neijuan” (内卷) meaning involution or diminishing returns, and “tang ping” (躺平), meaning "lying flat”, dropping out or being a slacker. How are marketers responding to these trends?
It’s understandable that many in the West think about SEO on Baidu, the biggest search engine in China, when they want to promote their brand, products or services there. But it doesn't play the same role that Google does in the West. Read on to find out more.
The Qixi Festival is a major shopping occasion that brands can't miss. So, what are some examples of successful Qixi Festival campaigns from 2020 and 2021? Let’s take a look.
The future prospects of virtual internet celebrities are particularly promising also in China, with a core market value expected to reach 20.52 billion yuan in 2023.
China is the largest market for meat due to its huge population. The emergence of other plant-based meats is bringing more product choices and experiences to consumers.
China, a country with a population of over 1.4 billion, is an enormous, rapidly developing market full of consumers that are changing right along with it. There are two consumer groups that are growing so fast, especially in the digital arena, that we can’t ignore them now or for the next ten years.
Just because international hasn't returned yet doesn't mean you can ignore China's future tourists or key trends going forward. Find out about key Chinese tourism platforms and what's needed to stay competitive in the new, more digitized world of travel and how you can reach Chinese tourists at home and on their phones.
Learn about successful and unsuccessful Women's Day marketing campaigns in China. China’s She-conomy is getting larger, estimated at 10 trillion RMB in 2020. It represents a new trend in Chinese consumer behavior and includes entertainment, parenting products and services, sports, health products and more.
Once a trend moves beyond a smaller base and include more players - consumers, e-commerce giants, government regulators, infrastructure construction - we start to see it as an economy in its own right. And China is not a single market. It’s made up of many groups and niches that are important...
While we are already well past one-twelfth of 2021, it’s still not too late to watch out for the top lifestyle and consumption trends in China and plan for 2021 accordingly. In this article, we have translated the top 10 lifestyle trends and keywords in 2021 reported by RED (see the original repor...
Retail in China has experienced some very extreme circumstances due to the pandemic. While it’s no surprise that the majority of retail businesses have been severely hit, retailers who have online businesses have not been as heavily affected. Businesses that focus on daily necessities, such as sup...