CHINA TREND WATCHING MASTERCLASS: GETTING READY FOR 2022
2021 has become a turning point for many industries. China is now developing with China-speed on steroids. Further ageing of China’s society, changes in Gen Z lifestyles, and new tech giant regulations might be challenging for foreign companies to succeed in China. In order to stay on top of consumers’ minds in this highly competitive market, companies need to learn how to do trendwatching and foresighting to be able to move fast and keep up the pace with the market changes.
Most global brands are not prepared for China’s rapid speedy transformation both short term and for what’s to come in the next 3-5 years. This year shows that it has become a must in China to understand which of the developments are short-lived fashion & hot topics, consumer/industry driven trends, and which foresights will transform the market.
SET YOUR MARKETING AND ECOMMERCE TEAMS UP FOR SUCCESS IN CHINA FOR 2022 WITH THIS MASTERCLASS
ALL NEW MODULES
Equipped with the latest insights
Responds to questions in 24 hours
A certificate upon completion to showcase your achievement
WHO IS IT FOR?
This masterclass is developed to help marketers and sales teams to bring your China e-commerce to the next level. It will be particularly valuable for:
- Global and domestic sales, e-commerce teams working with/in China
- Global and domestic China marketing teams
- Business and brand owners expanding into or working in China
- Consultants helping clients to enter the China market
- Investors watching China new retail, e-commerce field
WHAT WILL YOU LEARN?
This masterclass covers the following 3 modules. Each session is designed to be actionable.
1. CHINA CONSUMER TRENDS 2021-22
- An overview of China’s digital lifestyle and most desired products during Double 11, 2021
- Modern Chinese consumers in 2022 & 15 most prominent consumption trends
- China’s top 5 digital foresights for 2022 and beyond
2. DIGITAL MARKETING IN CHINA IN 2022
- Lessons to learn from China’s New consumption Brands
- The latest and greatest marketing tips for WeChat, Weibo, Weitao, RED, and Douyin
- An overview of the best marketing practices and case studies for 2022
3. YOUR CHINA NEW RETAIL STRATEGY FOR 2022
- China’s new retail state and tech in 2022
- Industry strategies for 2022 (cosmetics, FMCG, luxury, mother and baby, travel retail)
- Brand digital spending and SMM editorial calendar for 2022
- Summary: a practical step by step checklist
We can fill in the gaps and bring all of your team members up to a consistent skill level
Gain actionable insights that you can apply to your company’s specific areas of concern
Keep up-to-date on the latest and best industry standards and marketing trends in China
WHY TAKE THIS MASTERCLASS?
This Masterclass will bring you only the latest, best, and most actionable insights crucial for business operation in China trends and foresights.
We will talk about:
- China Consumer Trends 2021-22
- The New Regulations (antitrust, data, and industry specific) and what’s next
- China’s New Consumption Brands and how they can win in 2021-22
- Most effective social media marketing tips for 2022
- Most effective new retail sales tips for 2022
- China strategic foresights for the coming 3-5 years
WHO WILL GUIDE YOU?
Hi! I’m Ashley. You must be asking, “How is she qualified to teach this masterclass?” Good question! I’ve been living in Greater China since I was 17 years old. I’ve been running my China digital marketing agency Alarice since 2011. I’ve written 3 books on China and amassed over 80,000 followers on LinkedIn based on my thought leadership regarding Chinese consumers, social media and New Retail. For the past 3 years I’ve been teaching my signature China Digital Marketing Masterclasses all around the world. You’re in good hands.
I was a member of Alibaba’s Global Influencer Entourage from 2017 to 2019, a member of JD’s Global China Experts Group in 2018, and worked directly with a Tencent co-founder to conquer Western social media from 2017 to 2019.
Having already published three Amazon top sellers, Unlocking The World’s Largest E-Market: A Guide to Selling on Chinese Social Media, Working with Bloggers, Influencers and KOLs, and New Retail: Born In China Going Global, I’m always looking for ways to educate people on opportunities in China.
WHAT ARE PEOPLE SAYING?
FOR ONLY US$298 YOU WILL GET
• Only the latest and most actionable insights on China
• Lifelong access to the materials
• 3 of Ashley’s Amazon bestsellers and 5 mini books (worth US$ 99.65)
How much does it cost?
Full price – 298 US$ for the video, handouts and materials.
How long is it?
The whole masterclass is 3.5-4 hours.
What language is it in?
The masterclass is delivered in English.
Will I receive a certificate?
Yes. Upon completion you’ll receive an official certificate from the program.
Will I get access to materials afterwards?
Yes. You’ll get lifelong access to all materials.
Can I share the log in with other people from my team?
No. The link is private and can only be used by one viewer.
How do I join?
Scroll to the bottom of the page. Click “Register Now” and pay for the course. You will receive a confirmation email and one of our team members will contact you within a day. You will have lifelong access to the presentation slides and video course.