Online MasterClasses

CHINA DIGITAL MARKETING VIDEO COURSE

Ashley has been teaching her signature China Digital Marketing Masterclasses for the past 3 years in Singapore, Malaysia, Germany, Indonesia, China, Australia and many other countries. Every masterclass is different because China changes fast and she’s determined to bring you only the very best and latest insights.

This course is similar to the offline masterclasses but in digital format. It consists of high-quality video recordings of Ashley’s latest global trainings from the summer of 2019, and is supplemented with presentations, downloadable content and tests after each module. After completing these 8 modules, you’ll be a China marketing expert, equipped with up-to-date knowledge and actionable insights.

THE 8 MODULES COVER

  1. The China Market, Modern Chinese Consumers and Digital Trends in 2019
  2. WeChat: Mastering China’s Most Powerful Social Media
  3. Weibo: Winning with Content and Relevance
  4. Emerging Platforms: Marketing on Douyin, RED, Bilibili, Toutiao and Kuaishou
  5. Campaigns: How to Run Effective SMM Campaigns in China
  6. Chinese Key Opinion Leaders: How to Effectively Work with Chinese Influencers
  7. How to Reach and Attract Chinese Tourists
  8. New Retail: How Chinese Tech Giants are Changing Global Commerce

WHAT WILL YOU LEARN

  • You’ll gain a deep understanding of the China market and how to succeed in 2019
  • You’ll understand the habits of and latest trends for modern Chinese consumers
  • You’ll form an in-depth understanding of China’s digital media landscape and how it’s different from the rest of the world
  • You’ll get a comprehensive understanding of China’s major digital platforms such as WeChat and Weibo
  • You’ll also learn about other emerging platforms like Douyin, RED, Bilibili, Toutiao and more.
  • You’ll understand the importance of cooperating with different types of Chinese KOLs to influence consumers at different stages of their decision-making process
  • You’ll learn how to find the right KOLs for your brand and how to audit them
  • You’ll learn how to launch effective social media campaigns in China
  • You’ll be the China marketing expert and point person in your organization and you’ll know how to stay on top of the latest trends and events

WHAT DO PEOPLE SAY

“ Ashley is very knowledgeable and shares her real-life experiences. She’s lively and engaging. ”

Angeline Germaine Kwek
Frasers Property

“ The workshop has enlightened me on China marketing, especially in the area of WeChat and Weibo, which we weren’t familiar with. ”

Noor Nanisza
Science Centre Singapore

“ Useful workshop providing new information which we can share with our PR team at headquarters to improve our social media approaches. Really good trainer. Knows her subject. ”

Petra Gauthry
RIU Hotels and Resorts

MEET ASHLEY GALINA DUDARENOK

Ashley is a well known marketing thought leader, LinkedIn Top Voice in marketing and an Asia-Pacific Top 25 Innovator. She has lived and worked in Greater China for over 14 years and is your go-to person for everything related to China marketing. Through her marketing agency, Alarice, she has worked with some of the world’s biggest brands and through ChoZan, she has given Chinese digital marketing training to teams at major corporations throughout Asia and globally. She has a large following on LinkedIn, where she publishes her China insghits daily, as well as on her Instagram and YouTube channels.

She’s been a member of Alibaba’s Global Influencer Entourage from 2017 to 2019, a member of JD’s Global China Experts Group in 2018, and worked directly with a Tencent co-founder to conquer Western social media from 2017 to 2019.

Having already published three Amazon top sellers, Unlocking The World’s Largest E-Market: A Guide to Selling on Chinese Social Media, Working with Bloggers, Influencers and KOLs, and New Retail: Born In China Going Global, Ashley is always looking for ways to educate people on opportunities in China.

LEARN MORE ABOUT THE COURSE AVAILABLE

CHINESE TOURISTS

KOLS

WECHAT

WEIBO

WHAT DO PEOPLE SAY

“ A deep dive into China’s digital economy and how the marketplace ticks. Lots of case studies, tips and tricks. Excellent on so many levels! ”

Neerja Sujanani
Plus Group

“ Ashley is a great resource on China’s quickly changing social media landscape. If you have an opportunity to learn from Ashley, you’ll be impressed with her energy and depth of insight. ”

Chris Baker
Founder at Totem

“ Nobody knows Chinese social media like Ashley. I say this as an ex-competitor ”

Brad Emery
Founder The Aimviva Travel Club

READY TO START?

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