OUR EXCLUSIVE CHINA INSIGHTS GROUP
The China Marketing Circle is a closed community of China watchers, digital and marketing experts. When you join this group, you’ll receive only the very best China insights, trends, reports, strategies, case studies and more from Ashley and her trusted network of China experts.
Some of our content can’t be found online and much of it can’t be found in English. You’ll get insights on modern Chinese consumers, digital marketing and social media in China, CBEC and New Retail. We cover a variety of industries from fashion and luxury to F&B and tourism.
WHAT DO OUR CLIENTS THINK?
HERE'S WHAT YOU'LL GET
REPORTS – The latest and greatest China marketing reports in full PDF format as well as infographic report summaries with related case studies.
TRENDS – You’ll receive information on the latest China trends every week with tips to help you create up-to-the-minute marketing strategies.
CASE STUDIES – Case studies of successful campaigns with marketing insights and practical advice.
MARKETING CALENDAR – This schedule for the month ahead highlights important marketing dates related to special events and festivals in China and shares themed campaign case studies.
PLATFORM POP-UP NEWS – Keep up with the latest platform feature updates and stay one step ahead.
CHINA FACTS – Revealing data snapshots and how they affect marketing approaches in China.
HOW DOES IT WORK?
You join our private China Marketing Circle group on WhatsApp or WeChat.
Once a week, you’ll receive carefully chosen insights, reports, articles and case studies along with Ashley’s personal comments on them in short text bites and voice messages.
We guarantee you’ll get tons of valuable insights but if you want to unsubscribe, you can stop at any time.
WHO IS IT FOR?
CMC is for China watchers and marketers who want the best tools for marketing strategies in China. It’s particularly valuable for:
- Top executives and business owners operating in China
- Brand marketing managers
- Brand e-commerce teams
- Corporate commercial and strategic departments
- Business and brand owners expanding into China
- China focused consultants
WHY DO YOU NEED CHINA TRENDS?
- China is leading major digital marketing and New Retail Trends worldwide
- China operates at China Speed, post COVID-19 it’s China speed on steroids
- Chinese new consumption brands innovate business models
- Chinese consumers are the world’s most sophisticated consumers
- Watching China from outside is too slow. By the time the trend is ‘announced’ it has already passed
- In China it’s crucial to understand which of the developments are short-lived fashion & hot topic, consumer / industry driven trend, and which are foresight that will transform the market.
- Some of the china developments can be early indicators of what the world is going to go through (eg. livestreaming commerce)
WHO WILL GUIDE YOU?
Hi! I’m Ashley. I’ve been living in Greater China since I was 17 years old and I’ve been running my China digital marketing agency Alarice since 2011. I’ve written 3 books on China and amassed 77,000 followers on LinkedIn, based on my thought leadership about Chinese consumers, social media and New Retail.
For the past 6 years I’ve been teaching my signature China Digital Marketing Masterclasses all around the world and through exclusive webinars. I was a member of Alibaba’s Global Influencer Entourage from 2017 to 2019, a member of JD’s Global China Experts Group in 2018, and worked directly with a Tencent co-founder to conquer Western social media from 2017 to 2019.
Having already published three Amazon top sellers, Unlocking The World’s Largest E-Market: A Guide to Selling on Chinese Social Media, Working with Bloggers, Influencers and KOLs, and New Retail: Born In China Going Global, I’m always looking for ways to educate people on opportunities in China.
WHAT DO OUR CLIENTS THINK?
Is it possible to organize a group just for my team with a specific focus on our industry?
How much does it cost after the trial period?
The trial period is two weeks and after that, it’s just US$ 198 per year.
Can I share the information with my friends?
Occasionally you can share some information with your colleagues in private communications. However, the content can’t be made public on social media or other open channels as it’s for members only.
What are the differences between individual and corporate subscriptions?
Individual subscriptions provide insights and trends related to the China market. Corporate subscriptions present curated information to help your team perform better with consultations and audits of your content included.
How much does a corporate CMC subscription cost?
Corporate CMC subscriptions start at US$ 1,800 per month, depending on the consultation hours and consultant team.