The China Marketing Circle is a closed community of China watchers and marketing experts. When you join this group, you’ll receive only the very best China insights, trends, reports, strategies, case studies and more from Ashley and her trusted network of China experts.

Some of our content can’t be found online and much of it can’t be found in English. You’ll get insights on modern Chinese consumers, digital and SMM marketing in China, CBEC and New Retail. We’ll cover a variety of industries from fashion and luxury to F&B, tourism and more.



Trends – You’ll receive information on the latest trends every week with tips to help you create up-to-the-minute marketing strategies.

Case Studies – Case studies of successful campaigns with marketing insights and practical advice.

Expert Bites – Expert Bites are short interviews Ashley does with her trusted network of China experts regarding marketing trends, strategies and case studies in China.

Marketing Calendar – This schedule for the month ahead highlights important marketing dates related to special events and festivals.

Reports – Informative reports in full pdf form or online as well as infographic report summaries with related case studies.

Pop-up News –Keep up with the latest marketing news and stay one step ahead.

China Facts –Interesting China facts and how they affect marketing approaches in the country.



You join our private China Marketing Circle WhatsApp or WeChat group


Twice a week, you’ll receive carefully chosen insights, reports, decks, articles and case studies along with my personal comments on them in short text bites, voice messages or short videos.


We guarantee you’ll get tons of valuable insights but if you want to unsubscribe, you can stop at any time.


Ashley is a well known marketing thought leader, LinkedIn Top Voice in marketing and an Asia-Pacific Top 25 Innovator. She has lived and worked in Greater China for over 14 years and is your go-to person for everything related to China marketing. Through her marketing agency, Alarice, she has worked with some of the world’s biggest brands and through ChoZan, she has given Chinese digital marketing training to teams at major corporations throughout Asia and globally. She has a large following on LinkedIn, where she publishes her China insghits daily, as well as on her Instagram and YouTube channels.

She’s been a member of Alibaba’s Global Influencer Entourage from 2017 to 2019, a member of JD’s Global China Experts Group in 2018, and worked directly with a Tencent co-founder to conquer Western social media from 2017 to 2019.

Having already published three Amazon top sellers, Unlocking The World’s Largest E-Market: A Guide to Selling on Chinese Social Media, Working with Bloggers, Influencers and KOLs, and New Retail: Born In China Going Global, Ashley is always looking for ways to educate people on opportunities in China.

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