EXCLUSIVE CHINA INSIGHTS GROUP
The China Marketing Circle is a closed community of China watchers, digital and marketing experts. When you join this group, you’ll receive only the very best China insights, trends, reports, strategies, case studies and more from Ashley and her trusted network of China experts.
Some of our content can’t be found online and much of it can’t be found in English. You’ll get insights on modern Chinese consumers, digital marketing and social media in China, CBEC and New Retail. We’ll cover a variety of industries from fashion and luxury to F&B, tourism and more.
WHAT DO PEOPLE SAY
WHAT WILL YOU GET
REPORTS – Latest and greatest informative reports in full pdf form as well as infographic report summaries with related case studies.
TRENDS – You’ll receive information on the latest China trends every week with tips to help you create up-to-the-minute marketing strategies.
CASE STUDIES – Case studies of successful campaigns with marketing insights and practical advice.
MARKETING CALENDAR – This schedule for the month ahead highlights important marketing dates related to special events and festivals in China and shares cases of themed campaigns.
PLATFORM POP-UP NEWS – Keep up with the latest platform feature updates and stay one step ahead.
CHINA FACTS – Interesting and latest data snapshots and how they affect marketing approaches in China.
HOW DOES IT WORK
You join our private China Marketing Circle groups on WhatsApp or WeChat.
Once a week, you’ll receive carefully chosen insights, reports, decks, articles and case studies along with Ashley’s personal comments on them in short text bites and voice messages.
We guarantee you’ll get tons of valuable insights but if you want to unsubscribe, you can stop at any time.
WHO IS IT FOR?
CMC is developed to equip China watchers and marketers with the best tools for marketing strategies in China. It is particularly valuable for:
- Top executives and business owners operating in China
- Brand marketing managers
- Brand e-commerce teams
- Corporate commercial and strategic departments
- Business and brand owners expanding into China
- China focused consultants
WHO WILL GUIDE YOU?
Hi! I’m Ashley. You must be asking, “How is she qualified to teach this masterclass?” Good question! I’ve been living in Greater China since I was 17 years old. I’ve been running my China digital marketing agency Alarice since 2011. I’ve written 3 books on China and amassed 55,000 followers on LinkedIn, based on my thought leadership regarding Chinese consumers, social media and New Retail.
For the past 3 years I’ve been teaching my signature China Digital Marketing Masterclasses all around the world. You’re in good hands. I was a member of Alibaba’s Global Influencer Entourage from 2017 to 2019, a member of JD’s Global China Experts Group in 2018, and worked directly with a Tencent co-founder to conquer Western social media from 2017 to 2019.
Having already published three Amazon top sellers, Unlocking The World’s Largest E-Market: A Guide to Selling on Chinese Social Media, Working with Bloggers, Influencers and KOLs, and New Retail: Born In China Going Global, I’m always looking for ways to educate people on opportunities in China.
WHAT DO PEOPLE SAY
Is it possible to organize a group just for my team with a specific focus on our industry?
Yes. We also have corporate subscriptions. Please send us an email and we’ll be happy to identify the most suitable content for you.
How much does it cost after the trial period?
The trial period is two weeks and after that, it’s just US$ 198 per year.
Can I share the information with my friends?
Occasionally you can share out some of the information with your colleagues in private communication. The content can not be made public on social media or other open channels. Unless it has been mentioned, it’s for members only.
What’s the difference between Individual and Corporate subscriptions?
Individual subscription is aimed to provide insights and trends into the China market. Corporate subscription is aimed to help your team perform better with consultations and audits of your content included.
How much does a corporate CMC membership cost?
For corporate CMC the price starts at US$ 1,800, depending on the consulting hours and team size.
LEARN ABOUT CORPORATE CMC
Our corporate CMC subscription provides many more benefits to support teams, such as regular consulting calls, review of your brand marketing activities, industry tailored content calendar suggestions, as well as industry cases for any occasion. We tailor every corporate CMC package for your specific needs, so no two memberships are the same. Corporate CMC membership starts at US$1,800/month with minimum 6 months commitment. Here’s what you’ll get:
EXPERT CONSULTATION CALLS MONTHLY – You’ll share 5-15 specific questions. We’ll do our research and give you professional advice and an actionable plan forward. We can answer general questions about industry insights in China, consumers, trending hot topics, changes to platforms and more. We can also review your campaign performance, give feedback on your copywriting, give guidance for future content and even audit and handpick bloggers for you to consider.
REGULAR CMC MEMBERSHIP FOR YOUR TEAM – Depending on the plan you are on, you can sign up from 10 to 100 people from your team to receive our CMC insights.
AN EXPRESS MARKETING AUDIT FOR YOUR BRAND
ACCESS TO OUR CHINA INSIGHTS LIBRARY – You’ll get comprehensive WeChat and Weibo marketing guidebooks as well as over 300 curated China reports. The insights library is updated monthly with new reports and decks.
A TAILORED MARKETING CALENDAR FOR YOUR BRAND – For Chinese social media platforms covering e-commerce festivals, successful cases and the latest industry trends to help your company to brainstorm ideas and prepare promotion campaigns in advance.