EXCLUSIVE CHINA INSIGHTS GROUP
The China Marketing Circle is a closed community of China watchers and marketing experts. When you join this group, you’ll receive only the very best China insights, trends, reports, strategies, case studies and more from Ashley and her trusted network of China experts.
Some of our content can’t be found online and much of it can’t be found in English. You’ll get insights on modern Chinese consumers, digital and SMM marketing in China, CBEC and New Retail. We’ll cover a variety of industries from fashion and luxury to F&B, tourism and more.
WHAT DO PEOPLE SAY
WHAT WILL YOU GET
Trends – You’ll receive information on the latest trends every week with tips to help you create up-to-the-minute marketing strategies.
Case Studies – Case studies of successful campaigns with marketing insights and practical advice.
Expert Bites – Expert Bites are short interviews Ashley does with her trusted network of China experts regarding marketing trends, strategies and case studies in China.
Marketing Calendar – This schedule for the month ahead highlights important marketing dates related to special events and festivals.
Reports – Informative reports in full pdf form or online as well as infographic report summaries with related case studies.
Pop-up News – Keep up with the latest marketing news and stay one step ahead.
China Facts – Interesting China facts and how they affect marketing approaches in the country.
HOW DOES IT WORK
You join our private China Marketing Circle WhatsApp or WeChat group
Twice a week, you’ll receive carefully chosen insights, reports, decks, articles and case studies along with my personal comments on them in short text bites, voice messages or short videos.
We guarantee you’ll get tons of valuable insights but if you want to unsubscribe, you can stop at any time.
Is it possible to organize a group just for my team with a specific focus on our industry?
Yes. We also have corporate subscriptions. Please send us an email and we’ll be happy to identify the most suitable content for you.
How much does it cost after the trial period?
The trial period is two weeks and after that, it’s US$ 19.99.
Can I share the information with my friends?
Every month we share some information with our members that can be shared with others. Unless it has been mentioned, it’s for members only.
What’s the difference between Individual and Corporate subscriptions?
Individual subscription is aimed to provide insights into the China market. Corporate subscription is aimed to help your team perform better with consultations and audits of your content included.
The price for Corporate subscription is between US$ 1500-2500, why does it vary?
There are two different packages for CMC Corporate subscriptions. The major differences is in the consulting hours and team size.
What is the difference between a marketing calendar in Corporate subscription and a marketing strategy?
Marketing calendars will give you guidance on major e-commerce festivals and campaigns to which you need to be prepared. While our strategy will help you understand more about your consumer groups, consumer journey and your distinct positioning within the market.
WE ALSO HAVE A CORPORATE CMC SUBSCRIPTION WITH MANY MORE BENEFITS TO SUPPORT TEAMS.
ONCE YOU SIGN YOUR TEAM UP, YOU’LL GET:
- Expert consultation calls (1-2 hours/month): You’ll share 5-15 specific questions. We’ll do our research and give you professional advice and an actionable plan forward. We can answer general questions about industry insights in China, consumers, trending hot topics, changes to platforms and more. We can also review your campaign performance, give feedback on your copywriting, give guidance for future content and even audit and handpick bloggers for you to consider.
- Regular CMC group membership for your team. Depending on the plan you are on, you can sign up from 10 to 100 people from your team to receive our CMC insights.
- An express marketing audit for your brand.
- Access to our China Insights Library. You’ll get comprehensive WeChat and Weibo marketing guidebooks as well as over 300 curated China reports. The insights library is updated monthly with new reports and decks.
- A tailored marketing calendar FOR YOUR BRAND for Chinese social media platforms covering e-commerce festivals, successful cases and the latest industry trends to help your company to brainstorm ideas and prepare promotion campaigns in advance.
INVESTMENT: US$1,500 – 2,500/MONTH. MIN COMMITMENT: 6 MONTHS.
EMAIL US AT email@example.com TO CHECK IF CORPORATE CMC IS RIGHT FOR YOU.
MEET ASHLEY GALINA DUDARENOK
Ashley is a well known marketing thought leader, LinkedIn Top Voice in marketing and an Asia-Pacific Top 25 Innovator. She has lived and worked in Greater China for over 14 years and is your go-to person for everything related to China marketing. Through her marketing agency, Alarice, she has worked with some of the world’s biggest brands and through ChoZan, she has given Chinese digital marketing training to teams at major corporations throughout Asia and globally. She has a large following on LinkedIn, where she publishes her China insghits daily, as well as on her Instagram and YouTube channels.
She’s been a member of Alibaba’s Global Influencer Entourage from 2017 to 2019, a member of JD’s Global China Experts Group in 2018, and worked directly with a Tencent co-founder to conquer Western social media from 2017 to 2019.
Having already published three Amazon top sellers, Unlocking The World’s Largest E-Market: A Guide to Selling on Chinese Social Media, Working with Bloggers, Influencers and KOLs, and New Retail: Born In China Going Global, Ashley is always looking for ways to educate people on opportunities in China.