CUSTOM CHINA CORPORATE TRAINING
Created and delivered by Ashley Dudarenok, our custom corporate masterclasses are tailored to your desired topics and specific needs. We can galvanize strategy planning sessions, align teams, consolidate skills or do whatever you need. It’s fully customizable. Tell us about the problems you’re trying to solve and we’ll get right on it
We can fill in the gaps and bring all of your team members up to a consistent skill level
Gain actionable insights that you can apply to your company’s specific areas of concern
Keep up-to-date on the latest and best industry standards and marketing trends in China
WHO IS THIS FOR?
This masterclass is for B2C and B2B companies, fashion and cosmetics brands, luxury labels, tourism sector players and any company with digital operations in mainland China. Whether you’re kickstarting your Chinese social media marketing team or trying to keep up with the relentless pace, our masterclasses will take you to the next level.
HOW YOUR COMPANY WILL BENEFIT
Let us know what your needs are and we can help.
LOOKING TO TRAIN YOUR TEAM ABOUT CHINA'S BEST PRACTICES FOR THE DOMESTIC MARKET?
WHAT DO PEOPLE SAY
MEET ASHLEY DUDARENOK
Ashley is a well known marketing thought leader, LinkedIn Top Voice in marketing, an Asia-Pacific Top 25 Innovator and made Thinkers50’s Radar Class of 2021 as a “China digital marketing and trend guru”. She has lived and worked in Greater China for over 15 years and is your go-to person for everything related to China marketing. Since 2016, she’s spoken at over 270 events across the globe and has trained senior leaders from the world’s largest brands. Her topics include modern Chinese consumers, China’s new retail ecosystems and technology, China’s travel retail and digital marketing as well as other ‘digital + China’ related topics.
Through her marketing agency, Alarice, she has worked with some of the world’s biggest brands and through ChoZan, she has given Chinese digital marketing training to teams at major corporations throughout Asia and globally. She has a large following on LinkedIn, where she publishes her China insghits daily, as well as on her Instagram and YouTube channels.
Ashley is a member of Alibaba’s Global Influencer Entourage since 2017, part of Jingdong and Pinduoduo’s Global China Experts Group since 2018, and has worked directly with a Tencent co-founder to conquer Western social media.
Having already published three Amazon top sellers, Unlocking The World’s Largest E-Market: A Guide to Selling on Chinese Social Media, Working with Bloggers, Influencers and KOLs, and New Retail: Born In China Going Global, Ashley is always looking for ways to educate people on opportunities in China.
OUR MOST REQUESTED MODULES
These are topics that are frequently requested but modules can cover any topic you need to resolve your pain points so please contact us to let us know what you want us to deliver.
We often train groups about the latest marketing trends, Chinese social media platforms, e-commerce ecosystems and marketing tools. Each module is equipped with best practises and relevant case studies tailored to your industry.
- The China Market, Modern Consumers and Digital Trends
- WeChat: Mastering China’s Most Powerful Social Media
- Weibo: Winning with Content and Relevance
- Emerging Platforms: Marketing on Douyin, RED, Bilibili, Toutiao and Kuaishou
- Chinese Tourists: How to Capture Their Attention
- Chinese KOLs: How to Effectively Work with Chinese Influencers
- Campaigns: How to Run Effective SMM Campaigns
- New Retail: How Chinese Tech Giants are Changing the Future of Global Commerce
- E-commerce: A Guide to China’s E-commerce and CBEC Platforms
- Content Marketing: The Viral Power of Storytelling
- Search Engine Marketing: Excelling at China’s SEO and SEM
- How to Build an Effective CRM system for China
In order to better understand your needs and outcomes, our manager will contact your team and advise you on the most suitable program. Also all trainings are tailor-made with a focus on your industry.
There is no minimum number of people. You can determine how many team members will participate.
You can always check our company’s social media or contact us directly to receive more detailed information on your assigned trainer.
During the trainings, all participants receive handouts, checklists as well as books that go into more detail about China’s digital space.