You may have urgent questions but don’t know who to ask. You might be in a quandary but the issue isn’t big enough to require hiring a full time agency or hiring an agency just isn’t in the budget. Call us and we’ll quickly arrange a call so you can talk to Ashley personally for her insights and answers to your urgent China digital marketing questions.

An express consultation with Ashley is a fast, easy way to clear up questions that you just haven’t been able to find an answer to. You can quickly upgrade your understanding of topics from consumer behaviour in China to social media marketing to the latest trends, such as New Retail.


  • You can deal quickly with unexpected situations sometimes, in the middle of a big or fast-moving project, it’s hard to redirect all efforts to finding an answer to a challenging question or to overcome a puzzling obstacle. This is where we come in. We’re very familiar with China’s digital, e-commerce and digital marketing landscapes so we can help you untangle any issues related to them very quickly.
  • Quickly upscale your knowledge With our expertise, we can get you up to speed rapidly and give you the knowledge you need to clarify the issues you’re facing and arm you with information that can help you take the next steps with confidence.
  • We can save you time, energy and money You don’t need to spend time doing research, potentially hitting dead ends or unable to find the information you need. You also won’t need to spend the money for a full-time consultant or partner agency. This helps you overcome your challenge without stopping or interrupting your project timelines.
  • Gain a new perspective sometimes, problems are a matter of perspective and mindset. While forging ahead, especially on a tight timeline, brands can get stuck in a certain way of seeing things. Views from someone not involved in the process can help show things in another light or highlight issues that may have seemed hidden.


This service is for brands who have a few specific questions on a defined topic that they can’t find an answer to. It’s also ideal for brands at any stage of a project who need a quick solution.


Ashley’s the founder of a China-focused digital marketing agency Alarice and China focused consultancy ChoZan 超赞.  In addition to being a China digital expert, entrepreneur and vlogger, Ashley is also a LinkedIn Top Voice in Marketing, a Holmes Report Asia’s Top 25 Innovator, and a member of Thinkers50’s Radar Class of 2021 who called her a “China digital marketing and trend guru”.

She has amassed 80,000 followers on LinkedIn, 23,000 on Instagram,  has a strong network of 15,000 China watchers subscribed to her bi-weekly China newsletter and her popular YouTube vlog delivers the latest info on Chinese consumers, new retail ecosystems, digital marketing and tech.

She has lived and worked in Greater China for over 15 years and is your go-to person for everything related to China marketing. Ashley is also a global keynote speaker. Her topics include modern Chinese consumers, China’s new retail ecosystems and technology, China’s travel retail and digital marketing as well as other digital China topics.

She was a member of Alibaba’s Global Influencer Entourage from 2017 to 2019, a member of JD’s Global China Experts Group in 2018, and worked directly with a Tencent co-founder to conquer Western social media from 2017 to 2019.

As an author, she’s had three international Amazon bestsellers: Unlocking The World’s Largest E-Market: A Guide to Selling on Chinese Social MediaWorking with Bloggers, Influencers and KOLs, and New Retail: Born In China Going Global, Ashley is always looking for ways to educate people on opportunities in China.


Jacqueline Chan is Project Director at Alarice and ChoZan. She has hands-on experience in account management for multinational brands in the FMCG, luxury and hospitality sectors. She knows how to develop and execute in-depth digital marketing strategies on the most popular Chinese social media platforms, like WeChat and Weibo, and run creative campaigns on platforms such as DouyinREDZhihu and more.

Wendy Chen is the Head of Digital Products at ChoZan. She’s one of the leading experts on KOL campaigns and China’s fan economy. As a marketing manager at Alarice, Wendy leads account management projects on niche social media platforms and helps brands to launch creative campaigns on Bilibili, REDDouyin and other Chinese social media platforms.

Natalia Drachuk is Marketing Director at Alarice and ChoZan. For the last 5 years at Alarice Natalia has guided clients and developed global marketing strategies and social media plans.

Syca Jiang  at Alarice and ChoZan. She specializes in social media and marketing trends on popular Chinese social media platforms, like WeChat and WeiboDouyin, RED, Zhihu and more. She also does detailed brand audits and consumer behavior analysis.




What information do you need from me before consultations?

Prior to consultations, we need 3-5 questions from you, one week in advance.

How early should I book my time?

Book your time at least 1 week in advance.

I’m not sure how much time I need. Can you advise me on that?

Sure. Our office manager will be happy to check your questions and advise you on the time needed.




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