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Ashley’s the founder of a China-focused digital marketing agency Alarice and China focused consultancy ChoZan 超赞.  In addition to being a China digital expert, entrepreneur and vlogger, Ashley is also a LinkedIn Top Voice in Marketing, a Holmes Report Asia’s Top 25 Innovator, and a member of Thinkers50’s Radar Class of 2021 who called her a “China digital marketing and trend guru”.

She has amassed 80,000 followers on LinkedIn, 23,000 on Instagram,  has a strong network of 15,000 China watchers subscribed to her bi-weekly China newsletter and her popular YouTube vlog delivers the latest info on Chinese consumers, new retail ecosystems, digital marketing and tech.

She has lived and worked in Greater China for over 15 years and is your go-to person for everything related to China marketing. Ashley is also a global keynote speaker. Her topics include modern Chinese consumers, China’s new retail ecosystems and technology, China’s travel retail and digital marketing as well as other digital China topics.

She was a member of Alibaba’s Global Influencer Entourage from 2017 to 2019, a member of JD’s Global China Experts Group in 2018, and worked directly with a Tencent co-founder to conquer Western social media from 2017 to 2019.

As an author, she’s had three international Amazon bestsellers: Unlocking The World’s Largest E-Market: A Guide to Selling on Chinese Social Media, Working with Bloggers, Influencers and KOLs, and New Retail: Born In China Going Global, Ashley is always looking for ways to educate people on opportunities in China.

Jacqueline Chan is Project Director at Alarice and ChoZan. She has hands-on experience in account management for multinational brands in the FMCG, luxury and hospitality sectors. She knows how to develop and execute in-depth digital marketing strategies on the most popular Chinese social media platforms, like WeChat and Weibo, and run creative campaigns on platforms such as Douyin, RED, Zhihu and more.

Wendy Chen is the Head of Digital Products at ChoZan. She’s one of the leading experts on KOL campaigns and China’s fan economy. As a marketing manager at Alarice, Wendy leads account management projects on niche social media platforms and helps brands to launch creative campaigns on Bilibili, RED, Douyin and other Chinese social media platforms.

Natalia Drachuk is Marketing Director at Alarice and ChoZan. For the last 5 years at Alarice Natalia has guided clients and developed global marketing strategies and social media plans.

Syca Jiang  at Alarice and ChoZan. She specializes in social media and marketing trends on popular Chinese social media platforms, like WeChat and Weibo, Douyin, RED, Zhihu and more. She also does detailed brand audits and consumer behavior analysis.