Modern Chinese Consumers

  • Modern Chinese consumers: what do they want and how to sell it to them
  • Ways to market to them in the post COVID-19 digital world

China’s New Retail

  • How New Retail and China’s tech giants (Alibaba, JD, Tencent) are shaping the future of global commerce
  • A look into the booming technology sector in China; retail tech, AI, VR, IoT and more

Metaverse in China

  • How Chinese tech giants are leveraging the Metaverse
  • What can the Metaverse bring to consumers, marketing, and e-commerce

China’s Live-Commerce

  • Livestreaming E-Commerce: how to start live-streaming for your brand and attract consumers
  • Livestreaming new technologies and trends to watch

Chinese Social Media

  • What can we learn from China’s top social media platforms: Lessons to global marketers from WeChat, Weibo and Douyin
  • How to effectively work with Chinese key opinion leaders (KOLs) and run social media campaigns

China Luxury Market

  • China’s luxury boom and what the opportunities are for brands
  • Digital strategies for luxury brands and new experiences 



Ashley is a well known marketing thought leader, LinkedIn Top Voice in marketing and an Asia-Pacific Top 25 Innovator. She has lived and worked in Greater China for over 15 years and is your go-to person for everything related to China marketing. Through her marketing agency, Alarice, she has worked with some of the world’s biggest brands and through ChoZan, she has given Chinese digital marketing training to teams at major corporations throughout Asia and globally. She has a large following on LinkedIn, where she publishes her China insghits daily, as well as on her Instagram and YouTube channels.

She’s been a member of Alibaba’s Global Influencer Entourage from 2017 to 2019, a member of JD’s Global China Experts Group in 2018, and worked directly with a Tencent co-founder to conquer Western social media from 2017 to 2019.

Having already published three Amazon top sellers, Unlocking The World’s Largest E-Market: A Guide to Selling on Chinese Social Media, Working with Bloggers, Influencers and KOLs, and New Retail: Born In China Going Global, Ashley is always looking for ways to educate people on opportunities in China.


All of Ashley’s keynotes are fully developed in alignment with the event’s theme and audience profile. In order to get the most actionable insights for your team, Ashley’s team will arrange a phone call prior to any speaking engagement to learn more about your request. See below for more information on the process:

Step 1: We will arrange a call to get a brief about the event, audience, and keynote outcome.
Step 2: We will then submit a proposed title and outline of the keynote based on our discussion.
Step 3: You can then share any feedback or necessary adjustments with us.
Step 4: After the final confirmation of the outline, we will start preparation on the materials at least 2 weeks before the event.
Step 5: We will be happy to test the communication link/connection with you on or before the day of delivery.
Step 6: We will then share the video recording and materials with you for your internal use within 24 hours after the event.



Which industries are your keynotes suitable for?

Our founder Ashley has delivered keynote speeches to groups from a variety of industries.

How is your keynote topic chosen?

Please send us an email at info@chozan.co and we’ll contact you to speak in more detail about the outcome you want to achieve, your audience, the knowledge level we’re dealing with and more. Based on that, we’ll suggest 2-3 suitable themes for your event that will be interesting for your audience.

Do you fly to other locations?

Yes. Ashley has travelled all over the world to deliver speeches and training. Given current travel restrictions and health protocols due to the global pandemic, this isn’t possible at this time. Until then, contact us for expert calls, webinars or remote delivery. As the contagion is brought under control in different countries and regions and as health protocols allow, she’ll resume travelling. If you live in a location that has similar health regulations and reciprocal travel arrangements with Hong Kong, please let us know your location, and we’ll check Ashley’s availability.

How far ahead of time do we need to book Ashley?

Once travel restrictions and health protocols ease, we recommend that you reserve a minimum of 2-3 months ahead of time. If you’re under time pressure, please let us know and we’ll see what our team can do for you.

Would it be possible to do a video recording?

Yes. Ashley’s keynotes can be recorded for internal distribution. We do not allow recording for external distribution.


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