POPULAR KEYNOTES TOPICS
MODERN CHINESE CONSUMERS
- Modern Chinese consumers: what do they want and how to sell it to them
- Ways to market to them in the post COVID-19 digital world
CHINA'S NEW RETAIL
- How New Retail and China’s tech giants (Alibaba, JD, Tencent) are shaping the future of global commerce
- A look into the booming technology sector in China; retail tech, AI, VR, IoT and more
METAVERSE IN CHINA
- How Chinese tech giants are leveraging the Metaverse
- What can the Metaverse bring to consumers, marketing, and e-commerce
- Livestreaming E-Commerce: how to start live-streaming for your brand and attract consumers
- Livestreaming new technologies and trends to watch
CHINESE SOCIAL MEDIA
- What can we learn from China’s top social media platforms: Lessons to global marketers from WeChat, Weibo and Douyin
- How to effectively work with Chinese key opinion leaders (KOLs) and run social media campaigns
CHINA LUXURY MARKET
- China’s luxury boom and what the opportunities are for brands
- Digital strategies for luxury brands and new experiences
WHAT DO PEOPLE SAY
MEET ASHLEY DUDARENOK
Ashley is a well known marketing thought leader, LinkedIn Top Voice in marketing, an Asia-Pacific Top 25 Innovator and made Thinkers50’s Radar Class of 2021 as a “China digital marketing and trend guru”. She has lived and worked in Greater China for over 15 years and is your go-to person for everything related to China marketing. Since 2016, she’s spoken at over 270 events across the globe and has trained senior leaders from the world’s largest brands. Her topics include modern Chinese consumers, China’s new retail ecosystems and technology, China’s travel retail and digital marketing as well as other ‘digital + China’ related topics.
Through her marketing agency, Alarice, she has worked with some of the world’s biggest brands and through ChoZan, she has given Chinese digital marketing training to teams at major corporations throughout Asia and globally. She has a large following on LinkedIn, where she publishes her China insghits daily, as well as on her Instagram and YouTube channels.
Ashley is a member of Alibaba’s Global Influencer Entourage since 2017, part of Jingdong and Pinduoduo’s Global China Experts Group since 2018, and has worked directly with a Tencent co-founder to conquer Western social media.
Having already published three Amazon top sellers, Unlocking The World’s Largest E-Market: A Guide to Selling on Chinese Social Media, Working with Bloggers, Influencers and KOLs, and New Retail: Born In China Going Global, Ashley is always looking for ways to educate people on opportunities in China.
GETTING ASHLEY TO SPEAK IN YOUR EVENT
All of Ashley’s keynotes are fully developed in alignment with the event’s theme and audience profile. In order to get the most actionable insights for your team, Ashley’s team will arrange a phone call prior to any speaking engagement to learn more about your request. See below for more information on the process:
Step 1: We will arrange a call to get a brief about the event, audience, and keynote outcome.
Step 2: We will then submit a proposed title and outline of the keynote based on our discussion.
Step 3: You can then share any feedback or necessary adjustments with us.
Step 4: After the final confirmation of the outline, we will start preparation on the materials at least 2 weeks before the event.
Step 5: We will be happy to test the communication link/connection with you on or before the day of delivery.
Step 6: We will then share the video recording and materials with you for your internal use within 24 hours after the event.
SEE ASHLEY IN ACTION
Our founder Ashley has delivered keynote speeches to groups from a variety of industries. We often work with FMCG, consumer products, luxury and travel retail brands, as well as technology and marketing conference organisers.
Please send us an email at email@example.com and we’ll contact you to speak in more detail about the outcome you want to achieve, your audience, the knowledge level we’re dealing with and more. Based on that, we’ll suggest 2-3 suitable themes for your event that will be interesting for your audience.
Due to the coronavirus and strict China policy, Ashley won’t be able to travel at this stage. Ashley will resume travelling once everything opens up again
Please mention whether you need a virtually-delivered keynote as this typically needs to be booked a month or earlier in advance. If it’s a physical event, one would need to book 3 months in advance. However. please note that due to the current pandemic and strict travelling requirements in the Great China region, Ashley won’t be travelling.
Yes. Ashley’s keynotes can be recorded for internal distribution. We do not allow recording for external distribution.