New Retail: Born in China Going Global
Digital China: Working with Bloggers, Influencers and KOLs
Unlocking the world’s largest E-market
If you want to expand your business to the world’s largest e-market, this is the book you need.
In this extended and updated edition, Ashley Galina Dudarenok expands her analysis to include the booming technology scene in China, where two giants — Alibaba and Tencent — are engaged in an epic rivalry. You’ll also learn about new technologies, like supercomputing, blockchain technology and artificial intelligence.
This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring.
- What Every Marketer Needs to Know about China
- How Your Business Can Harness Chinese Social Media
- WeChat: China’s Operating System
- Weibo: China’s Online Hotspot
- The Future: Get Ready for New Retail
Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.
Very informative and concise. It makes all the basics of China’s digital landscape accessible to everyone. Perfect to launch your brand on this market.
Brand Consultant, Creative Capital China
Ashley is a never-ending source of valuable information. Her first bestseller, Unlocking the World’s Largest E-Market, is the best tool for whoever wants to face the Chinese market and sell products online.
China Business Expert
An extremely insightful book about the Chinese digital ecosystem. This book is one of the best books that I have ever read on e-commerce: many case studies and examples. Galina is an incredible writer and communicates complex topics in a very understandable and clear way. You will learn everything from Weibo sales to WeChat official accounts.
Business Development Director, Techrock
As an aspiring business owner and China enthusiast, I can’t tell you how much I enjoyed reading Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media. Such an insightful book on such a complicated but exciting marketplace is something that has made me even more driven to begin my journey in selling to China.
Business Development Manager, Duologi
MEET ASHLEY GALINA DUDARENOK
Ashley is a well known marketing thought leader, LinkedIn Top Voice in marketing and an Asia-Pacific Top 25 Innovator. She has lived and worked in Greater China for over 14 years and is your go-to person for everything related to China marketing. Through her marketing agency, Alarice, she has worked with some of the world’s biggest brands and through ChoZan, she has given Chinese digital marketing training to teams at major corporations throughout Asia and globally. She has a large following on LinkedIn, where she publishes her China insghits daily, as well as on her Instagram and YouTube channels.
She’s been a member of Alibaba’s Global Influencer Entourage from 2017 to 2019, a member of JD’s Global China Experts Group in 2018, and worked directly with a Tencent co-founder to conquer Western social media from 2017 to 2019.
Having already published three Amazon top sellers, Unlocking The World’s Largest E-Market: A Guide to Selling on Chinese Social Media, Working with Bloggers, Influencers and KOLs, and New Retail: Born In China Going Global, Ashley is always looking for ways to educate people on opportunities in China.
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What You Get
- New Retail Born in China Going Global: How Chinese Tech Giants are Changing Global Commerce (pdf)
- Digital China: Working with Bloggers, Influencers and KOLs (pdf)
- Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media (pdf)
- The WeChat Marketing 101 Guidebook (334 pages)
- The Weibo Marketing 101 Guidebook (209 pages)