CHINA MARKET ENTRY. E-COMMERCE + MARKETING PLANNING WORKSHOP
The outcome of this workshop is to bring you clarity about the China market entry process and help you better understand how to coordinate different steps within the plan.
Get clarity on how to enter the China market and plan your first steps with this 2-hour workshop run by leading ChoZan strategy expert Wendy Chen
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WHO IS IT FOR?
This workshop is developed to give the latest insights on how to integrate social media and e-commerce in China market entry strategy. It will be particularly valuable for:
- Business and brand owners looking to expand to China
- China-focused marketing teams
- E-commerce teams expanding to China
- Investors looking to understand China’s digital commerce landscape
- Consultants helping foreign brands to enter China
WHAT WE WILL COVER
In this actionable workshop we will cover the following:
- Where to start once you decided to enter China market
- An overview of modern Chinese consumers and how to identify your target audience
- The essentials of preparing a marketing strategy for China
- How to choose the right social media platform(s) and plan your communication strategy
- How to find the right TP partner for your e-commerce business
- How to plan your marketing budget
We will also share with you an actionable checklist for 2021 (for social media & e-commerce) and answer your questions about your China entry strategy.
WHO WILL GUIDE YOU?
Hi! I’m Wendy, the Head of Digital Products at ChoZan. I’m one of ChoZan’s leading experts on digital marketing strategy planning and KOL campaigns for China. I have more than 4 years of experience of leading account management projects on China social media platforms and help brands to understand what trend they need to pay attention to succeed in China.
As a digital marketing trainer at ChoZan, I have trained multinational clients from the FMCG, fashion and lifestyle sectors. Our exclusive China Marketing Circle shares the latest trends, insights and case studies related to modern Chinese consumers with hundreds of brands and China watchers weekly.
I also have special experience leading consultations for tech companies on the latest Chinese consumer trends and up-and-coming platforms.
WHAT ARE PEOPLE SAYING?
FOR ONLY US$ 68 YOU WILL GET
• Only the latest and most actionable insights for China market entry beginners
• 1 month FREE subscription to the China Marketing Circle, a membership-based China insights group (worth US$ 19.99)
• Ashley Galina Dudarenok’s Digital China series comprising 5 mini books
REGISTER NOW FOR US$ 68 TO PLAN YOUR CHINA MARKET ENTRY
Full price – 68 US$ for the materials, handouts and materials.
The whole masterclass is 2.5-3 hours.
The masterclass is delivered in English.
Yes. Upon completion you’ll receive an official certificate from the program.
No. The link is private and can only be used by one viewer.