The whole masterclass is 4-4.5 hours.

Step 1: Scroll to the bottom of the page. Click “Register Now” and pay for the course. You will receive a confirmation email and one of our team members will contact you within a day. Step 2: One week before the livestream, you’ll receive a private livestream link. Step 3: Within 48 hours of the end of the livestream, you will also receive a link to a video recording of the livestream and the presentation slides that you will have lifelong access to.

China Market Entry in 2021. E-commerce + Marketing Planning Workshop

Get clarity on how to enter the China market and plan your first steps with this 2-hour workshop run by leading ChoZan strategy expert Wendy Chen

All new content

Equipped with the latest insights

Live-streamed course

Real time interactive delivery

Livelong access to materials

Receive video recordings of the virtual workshop and review it anytime

WHEN AND HOW?

• 9 FEBRUARY, TUESDAY

• 7-9 PM CHINA TIME (GMT +8)

• FULL PRICE US$ 98, EARLY BIRD JUST US$68

• DELIVERED IN ENGLISH VIA ZOOM

WHO IS IT FOR?

This workshop is developed to give the latest insights on how to integrate social media and e-commerce in China market entry strategy. It will be particularly valuable for:

Business and brand owners looking to expand to China
China-focused marketing teams
E-commerce teams expanding to China
Investors looking to understand China’s digital commerce landscape
Consultants helping foreign brands to enter China

Skill Building

We can fill in the gaps and bring all of your team members up to a consistent skill level

Actionable Insights

Gain actionable insights that you can apply to your company’s specific areas of concern

Market Trends

Keep up-to-date on the latest and best industry standards and marketing trends in China

WHAT WE WILL COVER

In this actionable workshop we will cover the following:

Where to start once you decided to enter China market
An overview of modern Chinese consumers and how to identify your target audience
The essentials of preparing a marketing strategy for China
How to choose the right social media platform(s) and plan your communication strategy
How to find the right TP partner for your e-commerce business
How to plan your marketing budget

We will also share with you an actionable checklist for 2021 (for social media & e-commerce) and answer your questions about your China entry strategy.

WHO WILL GUIDE YOU?

Hi! I’m Wendy, the Head of Digital Products at ChoZan. I’m one of ChoZan’s leading experts on digital marketing strategy planning and KOL campaigns for China. I have more than 5 years of experience of leading account management projects on China social media platforms and help brands to understand what trend they need to pay attention to succeed in China.

As a digital marketing trainer at ChoZan, I have trained multinational clients from the FMCG, fashion and lifestyle sectors. Our exclusive China Marketing Circle shares the latest trends, insights and case studies related to modern Chinese consumers with hundreds of brands and China watchers weekly.

I also have special experience leading consultations for tech companies on the latest Chinese consumer trends and up-and-coming platforms.

WHAT DO PEOPLE SAY

“ Very useful and informative module delivered by Wendy! I only wish there were more time! ”

Krupa Abbey

“One of the best courses I’ve attended with clear and usable down to earth practical solutions and examples. I wish you are able to come down to Australia after Covid ban is lifted to deliver the session offline, too! Well done! Keep up the good work.”

Ida Mok

“Great insights, case studies and very practical examples. Very enjoyable and productive.”

Bernard Cheng, The Brown–Forman Corporation

“ It was excellent throughout. Intense learning. Good interactions, great vibes, fantastic energy from the workshop. I definitely gained so many insights on China that are very actionable. ”

Alicia Tang
Saatchi and Saatchi
Genesys

“ I was inspired and impressed by Ashley on the potential and opportunities in China. I thought I knew a lot about the market but Ashley shared even more that I never knew. ”

Senior Executive Social Media,
Genting

“ It’s given me a better understanding of the average Chinese consumer and their social media consumption habits. Moreover Ashley has provided me with some very good step by step approaches to help me navigate social apps. ”

Rachel Wong
Total Oil, Asia Pacific

FOR ONLY US$ 68 YOU WILL GET

• Only the latest and most actionable insights for China market entry beginners

• 1 month FREE subscription to the China Marketing Circle, a membership-based China insights group (worth US$ 19.99)

• Ashley Galina Dudarenok’s Digital China series comprising 5 mini books

FOR MORE DETAILS ON THE MASTERCLASS AND OUR CORPORATE OFFERS,
PLEASE CONTACT NATALIA AT NATALIA@ALARICE.COM.HK OR (852) 3563 7723

FAQ

How much does it cost?

Full price – 68 US$ for the livestream, handouts and materials.

How long is it?

The whole masterclass is 2.5-3 hours.

What language is it in?

The masterclass is delivered in English.

Will I receive a certificate?

Yes. Upon completion you’ll receive an official certificate from the program.

Will I get access to materials afterwards?

Yes. You’ll get lifelong access to all materials.

Can I share the log in with other people from my team?

No. The link is private and can only be used by one viewer.

Are there special offers for teams?

Yes. For teams of 5 we have a corporate rate, please contact natalia@chozan.co for a special team offer.

Do I need to record it?

No. We’ll share the recording of the masterclass with you after the session.

How do I join?

Step 1: Scroll to the bottom of the page. Click “Register Now” and pay for the course. You will receive a confirmation email and one of our team members will contact you within a day.
Step 2: One week before the livestream, you’ll receive a private livestream link.
Step 3: Within 48 hours of the end of the livestream, you will also receive a link to a video recording of the livestream and the presentation slides that you will have lifelong access to.

WHAT DO PEOPLE SAY

“ This course is fantastic! I would highly recommend it to anyone working in the market. ”

Anna Zhao
Norway China Business
Hub

“ It was great! The masterclass was professional, very educational, up-to-date and extremely entertaining. ”

Xi Chen
Bing Bang Aps

“ Very informative. Real life cases. A benefit in every way! ”

Stefanie Chiu
GM Marketing and
Communications at Li &
Fung

“ The masterclass provided brand new knowledge on what’s happening in China right now, as well as useful tips on what’s worth doing and what’s not. ”

Joyce Lam
Link Asset Management
Limited

“ This course is fantastic! I would highly recommend it to anyone working in the market. ”

Anna Zhao
Norway China Business
Hub

“ It was great! The masterclass was professional, very educational, up-to-date and extremely entertaining. ”

Xi Chen
Bing Bang Aps

“ Very informative. Real life cases. A benefit in every way! ”

Stefanie Chiu
GM Marketing and
Communications at Li & Fung

“ The masterclass provided brand new knowledge on what’s happening in China right now, as well as useful tips on what’s worth doing and what’s not ”

Joyce Lam
Link Asset Management
Limited

PLAN YOUR CHINA DIGITAL MARKETING STRATEGY FOR 2021! JOIN OUR LATEST VIDEO COURSE

JOIN NOW

China Market Entry in 2021. E-commerce + Marketing Planning Workshop

All new content

Live-streamed course

Livelong access to materials