New Retail: Born in China Going Global

Digital China: Working with Bloggers, Influencers and KOLs

Unlocking the world’s largest E-market


Digital China: Working with Bloggers, Influencers and KOLs

Co-authored with Lauren Halloran

Books & GuideBooks

Want to know more about influencer marketing in the world’s largest and fastest growing online market? This is the second book in our series guiding you through China’s digital space. China is one of the most attractive markets in the world and collaborating with bloggers, KOLs and influencers is essential if you want to find a place in the consumer’s heart. Don’t know where to start? This book will help newcomers and experienced marketers alike gain insight and take action.


  • The Most Influential KOL Platforms and How They Work
  • How to Find and Select the Right Influencer for You
  • The Ins and Outs of Effective KOL Campaigns
  • KOLs in action: Revealing Case Studies

If you need a clearer understanding of one of the most dynamic marketing areas in China, this book is for you.

Digital China: Working with Bloggers, Influencers and KOLs will help you to get the most from your
cooperation with influencers in China. Don’t miss your chance to get ahead of the game.


If you are new to digital marketing, Digital China: Working with Bloggers, Influencers, and KOLs by Ashley Galina Dudarenok is a great place to start. Using her experience and first-hand knowledge of digital marketing, the author presents the information in a clear way that even beginners can follow and understand. The author explains the rise of collaborating with bloggers, influencers, and KOLs (key opinion leaders) to find consumers. If you are trying to get people to your website or sell products, working with these types of people can do huge things for your business. While the book is written specifically for China, the lessons the author shares can be used anywhere since the internet is universal.

Jen C

While I’ve been marketing in the US for nearly a decade, I have little experience in China. The insights and clear, thoughtful writing in this book helped break down the complexities of this space. In addition to explaining the evolution of China’s influencer market, co-authors Ashley Galina Dudarenok and Lauren Hallanan offer practical tips on working with Chinese KOLs (key opinion leaders). I recommend this book to any marketer or entrepreneur looking to break into the Chinese market!

Sara DeForest


Ashley is a well known marketing thought leader, LinkedIn Top Voice in marketing and an Asia-Pacific Top 25 Innovator. She has lived and worked in Greater China for over 14 years and is your go-to person for everything related to China marketing. Through her marketing agency, Alarice, she has worked with some of the world’s biggest brands and through ChoZan, she has given Chinese digital marketing training to teams at major corporations throughout Asia and globally. She has a large following on LinkedIn, where she publishes her China insghits daily, as well as on her Instagram and YouTube channels.

She’s been a member of Alibaba’s Global Influencer Entourage from 2017 to 2019, a member of JD’s Global China Experts Group in 2018, and worked directly with a Tencent co-founder to conquer Western social media from 2017 to 2019.

Having already published three Amazon top sellers, Unlocking The World’s Largest E-Market: A Guide to Selling on Chinese Social Media, Working with Bloggers, Influencers and KOLs, and New Retail: Born In China Going Global, Ashley is always looking for ways to educate people on opportunities in China.


Order our comprehensive WeChat and Weibo Marketing 101 Guidebooks now and get a bundle that includes our 3 PDF books for FREE!

What You Get

  • New Retail Born in China Going Global: How Chinese Tech Giants are Changing Global Commerce (pdf)
  • Digital China: Working with Bloggers, Influencers and KOLs (pdf)
  • Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media (pdf)
  • The WeChat Marketing 101 Guidebook (334 pages)
  • The Weibo Marketing 101 Guidebook (209 pages)

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