Ashley Galina Dudarenok
Ashley is a well-known marketing thought leader, LinkedIn Top Voice in marketing, an Asia-Pacific Top 25 Innovator and made Thinkers50’s Radar Class of 2021 as a China digital marketing and trend guru. She has lived and worked in Greater China for over 15 years and is your go-to person for everything related to China marketing. Through her marketing agency, Alarice, she’s worked with some of the world’s biggest brands and through ChoZan, she’s given Chinese digital marketing training and consultations to teams at major corporations throughout Asia and globally. She has a strong network of China watchers subscribed to her bi-weekly China newsletter, a large following on LinkedIn, where she publishes her China insghits daily, as well as on her Instagram, YouTube and Clubhouse channels.
She was a member of Alibaba’s Global Influencer Entourage from 2017 to 2019, a member of JD’s Global China Experts Group in 2018, and worked directly with a Tencent co-founder to conquer Western social media from 2017 to 2019.
Having already published three Amazon top sellers, Unlocking The World’s Largest E-Market: A Guide to Selling on Chinese Social Media, Working with Bloggers, Influencers and KOLs, and New Retail: Born In China Going Global, Ashley is always looking for ways to educate people on opportunities in China.
Global keynote speaker and masterclass leader who has spoken at over 100 events across the globe for companies such as BMW, Disney, Shangri-La, Deutsche Bundesbank, Richemont, Li & Fung, Hang Lung Properties, Manulife, TEDx and many others.
Runs the world’s #1 YouTube business vlog about the China market, consumers and social media at www.youtube.com/c/AshleyTalksChina. Her consulting has been sought out by brands from diverse sectors and from companies around the globe. Her latest venture is a forward-looking quarterly China mega-report with over 600 pages of insights on China’s most prominent consumer groups, digital marketing and e-commerce platforms. She also has a daily show on Clubhouse at 9 pm China time on her channel ashleydudarenok.
Regular contributor to the SCMP, TechNode, The Next Web and China Daily and often featured in other media, such as Huffington Post, Asia Times, HKET, Ming Pao and Jing Daily. She’s been interviewed by the BBC, Forbes, CNBC Bloomberg and CGTN among others.
Host of the AshleyTalks Podcast, where Ashley interviews top thought leaders from across Asia about entrepreneurship, marketing, women in business, China, tech and more.
Has lectured at HKU Space and done talks at the China Business Centre of Hong Kong PolyU and the National University of Singapore Business School.
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Ashley’s Speaker Showreel
Ashley at TEDx Wan Chai
Ashley at ChinaChat Shanghai
Ashley is a LinkedIn power user with over 40,000 followers and she regularly publishes articles about China’s digital realm and social media marketing. She also shares reports, information on China trends, writes opinion pieces about topical China digital marketing issues and keeps people up to date on the world of Chinese e-commerce.
How can I trust a non-Chinese person to tell me about China?
Ashley has lived in Greater China for 15 years. She speaks Mandarin and her professional focus over the past 15 years has been China. She’s been a member of Alibaba’s Global Influencer Entourage, JD’s Global China Experts Group and she’s worked directly with a Tencent co-founder to conquer Western social media. Some of the world’s top companies, both Western (Disney, Coca Cola) and Chinese (Huawei) have sought Ashley’s skills, insights or advice.
Where are you based?
Ashley is based in Hong Kong and under normal circumstances visits mainland China regularly for work, trainings presentations or connecting with other experts in the industry.
Can you speak Chinese?
Yes, Ashley is fluent in Madarin Chinese. In fact she did her linear algebra and statistics courses all in Chinese with Chinese classmates. She studied business at Chongqing University and managed to graduate with honours in three years instead of the stipulated four.