ASHLEY GALINA DUDARENOK

Ashley’s the founder of a China-focused digital marketing agency Alarice and China focused consultancy ChoZan 超赞.  In addition to being a China digital expert, entrepreneur and vlogger, Ashley is also a LinkedIn Top Voice in Marketing, a Holmes Report Asia’s Top 25 Innovator, and a member of Thinkers50’s Radar Class of 2021 who called her a “China digital marketing and trend guru”. In 2021, she received the Women Leadership Award by IPWS and was named the Young Business Leader of the Year. 

She has amassed 80,000 followers on LinkedIn, 23,000 on Instagram,  has a strong network of 15,000 China watchers subscribed to her bi-weekly China newsletter and her popular YouTube vlog delivers the latest info on Chinese consumers, new retail ecosystems, digital marketing and tech.

She has lived and worked in Greater China for over 15 years and is your go-to person for everything related to China marketing. Ashley is also a global keynote speaker. Her topics include modern Chinese consumers, China’s new retail ecosystems and technology, China’s travel retail and digital marketing as well as other digital China topics. 

Ashley is a member of Alibaba’s Global Influencer Entourage since 2017, part of Jingdong and Pinduoduo’s Global China Experts Group since 2018, and has worked directly with a Tencent co-founder to conquer Western social media.

As an author, she’s had three international Amazon bestsellers: Unlocking The World’s Largest E-Market: A Guide to Selling on Chinese Social Media, Working with Bloggers, Influencers and KOLs, and New Retail: Born In China Going Global. Ashley is not only looking for ways to educate people on opportunities in China, but she is helping international brands to further succeed in China and looking for ways to help international and multinational companies to learn from China.

About

Since 2016, she’s spoken at over 270 events across the globe and has trained senior leaders from the world’s largest brands, such as Coca Cola, Disney, BMW, P&G, Richemont, Shiseido, Nestlé, Colgate-Palmolive, HSBC, Crocs, Bank of America and others. Her expertise lies in delivering the latest and most actionable insights with high energy and clarity. 

Runs popular YouTube business vlog about the China market, consumers and social media. Her consulting has been sought out by brands from diverse sectors and from companies around the globe. Her latest venture is a forward-looking quarterly China mega-report with over 600 pages of insights on China’s most prominent consumer groups, digital marketing and e-commerce platforms. 

She’s been a contributor to TechNode, The Next Web and the SCMP and has been interviewed by the BBC, Forbes, CNBC and Bloomberg among others.

Ashley is also an active supporter of women in leadership and business and is the creator of the FIRE self-development program.

Has lectured at HKU Space and done talks at the China Business Centre of Hong Kong PolyU and the National University of Singapore Business School.

ASHLEY HAS SPOKEN FOR

WHAT DO PEOPLE SAY

ASHLEY'S AREA OF EXPERTISE

· CHINA’S DIGITAL ECOSYSTEMS

· LIVESTREAMING COMMERCE

· METAVERSE AND XR TECHNOLOGIES

· NEW RETAIL AND SEAMLESS O2O JOURNEY

· DEVELOPING INFLUENCERS AND KOLS

· CHINA’S DIGITAL MARKETING 

· MODERN CHINESE CONSUMERS

SEE ASHLEY IN ACTION

ASHLEY’S SPEAKER SHOWREEL

ASHLEY AT TEDX WAN CHAI

ASHLEY AT ASIA PROFESSIONAL SPEAKERS

Ashley is a LinkedIn power user with over 80,000 followers and she regularly publishes articles about China’s digital realm and social media marketing. She also shares reports, information on China trends, writes opinion pieces about topical China digital marketing issues and keeps people up to date on the world of Chinese e-commerce.

FAQ

How can I trust a non-Chinese person to tell me about China?

Ashley has lived in Greater China for 15 years. She speaks Mandarin and her professional focus over the past 15 years has been China. She’s been a member of Alibaba’s Global Influencer Entourage, JD’s Global China Experts Group and she’s worked directly with a Tencent co-founder to conquer Western social media. Some of the world’s top companies, both Western (Disney, Coca Cola) and Chinese (Huawei) have sought Ashley’s skills, insights or advice.

Where are you based?

Ashley is based in Hong Kong and under normal circumstances visits mainland China regularly for work, trainings presentations or connecting with other experts in the industry. Ashley has a fully staffed office in Shenzhen as well as in Hong Kong

Can you speak Chinese?

Yes, Ashley is fluent in Madarin Chinese. In fact she did her linear algebra and statistics courses all in Chinese with Chinese classmates. She studied business at Chongqing University and managed to graduate with honours in three years instead of the stipulated four.

What is your expertise?

Ashley’s expertise lies in Digital China, Chinese consumers, new retail ecosystems, digital marketing and tech.

How do you stay on top of China’s fast-paced development?

Regular trend-watching and foresighting are done in order to move fast and keep up the pace with China’s market changes and rapid development.

What is the best way to reach out to you about a project?

If you have a project you think is best to discuss with Ashley, don’t hesitate to leave an email at ashley@chozan.co

Are there some industries or companies you do not advise?

Yes, projects involving politics are generally avoided. Otherwise, each project needs to be discussed individually for more clarification. Please contact us.

How can we invite you to speak for all in one event?

If you would like to hire Ashley to speak for an event, leave an email at natalia@chozan.co and we’ll get back to you as soon as we can.

What is your superpower?

Ashley’s superpower lies in her leadership and her ability to deliver insights about her expertise with clarity and high energy.

BEST WAY TO CONNECT WITH ASHLEY

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HIRE ASHLEY TO SPEAK

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