LATEST CHINA MARKETING AND CONSUMERS INSIGHTS
Understanding the WeChat VS Weixin is crucial for brands looking to expand their reach into the Chinese market. With a population of about 1.4 billion,
Chinese millennials, born in the 80s and 90s, are now hitting prime consumption age. Described as educated, open-minded and tech-savvy, millennials make up 31% of
Recently Kuaishou published its 2022 Biannual Content Report covering the first six months of 2022. The number of daily active users on the platform has
China is a powerhouse of social commerce. Essentially, social commerce uses social media platforms to promote and sell products or services. The integration of sales
China’s edtech business has always been characterised by rapid expansion. Training and tutorial centres also played a part into edtech and they were arguably the
What foreign tech companies aspire to do, Alibaba often does better. Alibaba is unique from foreign tech companies in that it ascribes to an ecosystem.
China’s toy market is experiencing a booming year with an overall growth rate of 35%, and it is expected to break through 150 billion RMB
From the #MeToo movement and body positivity trends, to the pursuit of equal pay and the increasing number of women in prominent leadership positions, we’re
Chinese consumers are global heavyweights in the luxury spending arena, with their share of purchases doubling last year. According to Bain, they will become the
November 11th is Double 11, also known as 11.11 or Single’s Day. It’s the single biggest shopping event in the world and things kick off in late October with pre-orders. So, what were some major trends in 2020? Let’s take a look.
“My Youth is Coming Back!” also known by its abbreviation, Yeqinghui (爷青回), is an internet buzzword that describes the joy of reuniting with your youth after being disconnected from it for a long time.
Two of China’s biggest buzzwords are “neijuan” (内卷) meaning involution or diminishing returns, and “tang ping” (躺平), meaning “lying flat”, dropping out or being a slacker. How are marketers responding to these trends?
Marketing in China: How Consumers Search Online to Start Their Purchasing Journey With Baidu & Social Media
It’s understandable that many in the West think about SEO on Baidu, the biggest search engine in China, when they want to promote their brand, products or services there. But it doesn’t play the same role that Google does in the West. Read on to find out more.
3 Successful Qixi Festival Marketing Campaigns You Can Learn From (Plus 3 Honourable Mentions and 2 Fails)
The Qixi Festival is a major shopping occasion that brands can’t miss. So, what are some examples of successful Qixi Festival campaigns from 2020 and 2021? Let’s take a look.
The future prospects of virtual internet celebrities are particularly promising also in China, with a core market value expected to reach 20.52 billion yuan in 2023.
China is the largest market for meat due to its huge population. The emergence of other plant-based meats is bringing more product choices and experiences to consumers.
China, a country with a population of over 1.4 billion, is an enormous, rapidly developing market full of consumers that are changing right along with it. There are two consumer groups that are growing so fast, especially in the digital arena, that we can’t ignore them now or for the next ten years.
Just because international hasn’t returned yet doesn’t mean you can ignore China’s future tourists or key trends going forward. Find out about key Chinese tourism platforms and what’s needed to stay competitive in the new, more digitized world of travel and how you can reach Chinese tourists at home and on their phones.
Learn about successful and unsuccessful Women’s Day marketing campaigns in China. China’s She-conomy is getting larger, estimated at 10 trillion RMB in 2020. It represents a new trend in Chinese consumer behavior and includes entertainment, parenting products and services, sports, health products and more.
Once a trend moves beyond a smaller base and include more players – consumers, e-commerce giants, government regulators, infrastructure construction – we start to see
While we are already well past one-twelfth of 2021, it’s still not too late to watch out for the top lifestyle and consumption trends in
Retail in China has experienced some very extreme circumstances due to the pandemic. While it’s no surprise that the majority of retail businesses have been
Gen Z includes all those who were born after 1995 and 2000. They’re different from previous generations in that they’re digital natives. They were exposed
China Trendwatching: What Brands Can Learn From Chinese Consumers’ Growing Interest in Healthy Living
There’s been an increase in awareness of health and wellness topics in China. It started even before Covid. Chinese health information platform Dingxiang Yisheng’s 2019