We’ve written a lot of articles on a variety of topics that can benefit everyone from a zero beginner to experienced marketers. Do a search for a specific topic of interest or read them in sequence for a broader view. It’s up to you.


WeChat Pay

A Brief Introduction to WeChat Pay

WeChat Pay is an in-app payment feature that allows all WeChat users to pay for transactions quickly on their mobile phones. It’s fully optimised for

WeChat VS Weixin

WeChat VS Weixin, an Essential Guide for Marketers

Understanding the WeChat VS Weixin is crucial for brands looking to expand their reach into the Chinese market. With a population of about 1.4 billion,

Is Kuaishou the Future of Live Streaming in China?

Recently Kuaishou published its 2022 Biannual Content Report covering the first six months of 2022. The number of daily active users on the platform has

EdTech from China

What Can Global EdTech Companies Learn from China?

China’s edtech business has always been characterised by rapid expansion. Training and tutorial centres also played a part into edtech and they were arguably the

Double 11 China

5 Major Trends of Double 11 Festival, the Biggest Shopping Event in China

November 11th is Double 11, also known as 11.11 or Single’s Day. It’s the single biggest shopping event in the world and things kick off in late October with pre-orders. So, what were some major trends in 2020? Let’s take a look.

what can nostalgia marketing offer to brands in China

What Can Nostalgia Marketing Offer to Brands in China?

“My Youth is Coming Back!” also known by its abbreviation, Yeqinghui (爷青回), is an internet buzzword that describes the joy of reuniting with your youth after being disconnected from it for a long time.

Key consumer groups

Two Key Fast-growing Consumer Groups in China & Their Digital Behavior

China, a country with a population of over 1.4 billion, is an enormous, rapidly developing market full of consumers that are changing right along with it. There are two consumer groups that are growing so fast, especially in the digital arena, that we can’t ignore them now or for the next ten years.

5 Crucial Chinese Travel Trends & 4 Chinese Tourism Platforms You Need to Know

Just because international hasn’t returned yet doesn’t mean you can ignore China’s future tourists or key trends going forward. Find out about key Chinese tourism platforms and what’s needed to stay competitive in the new, more digitized world of travel and how you can reach Chinese tourists at home and on their phones.