Marketing in China: How Consumers Search Online to Start Their Purchasing Journey With Baidu & Social Media
Given that the B in BATX, the traditional shorthand for China’s Big Tech companies, stands for Baidu, it’s understandable that many in the West prioritize the biggest search engine in China when they want to promote their brand, products or services there. Baidu plays an important role in the consumer journey, but it’s not the […]