Chinese Consumer Behavior|KOLs

Marketing in China: How Consumers Search Online to Start Their Purchasing Journey With Baidu & Social Media

Given that the B in BATX, the traditional shorthand for China’s Big Tech companies, stands for Baidu, it’s understandable that many in the West prioritize the biggest search engine in China when they want to promote their brand, products or services there.  Baidu plays an important role in the consumer journey, but it’s not the […]

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3 Successful Qixi Festival Marketing Campaigns You Can Learn From (Plus 3 Honourable Mentions and 2 Fails)

China has quite a collection of holidays that celebrate love. There’s Western Valentine’s Day on February 14th, White Day on March 14th, Cyber Valentine’s Day on May 20th and the Qixi [pronounced “chee shee”] Festival on the seventh day of the seventh lunar month, usually in August. Sometimes it’s called the Double Seven Festival or

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China’s Growing Virtual KOL Economy: What Brands Need to Know

It was 2007 when Japan’s Hatsune Miku, one of the world’s first-generation virtual idols, made its debut attracting millions of cheerful fans worldwide and endorsing hundreds of brands over the years. Since then, the popularity of virtual idols has exploded, to the extent that many mainstream American entertainment industry’s think tanks predict that by 2025,

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