Entering the China Market

what is market research in china

What Is Market Research? How It Works in the Chinese Market

Succeeding in China takes more than a well-known brand or a global strategy. Companies often struggle when they fail to connect with local habits, preferences, and expectations. Many overlook a simple but powerful question: What is market research?  Without answering this correctly, brands miss the insights that drive real engagement. Amazon closed its marketplace in […]

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5 Tips on How to Establish the Right Product Strategy in China

If you’re planning to enter the Chinese market, you might wonder, what can you do to maximize the success of your approach. Christine Tan, the Business Development Manager of FirstShotz, a no risk digital marketing and distribution agency based in Shenzhen, has 5 tips to share on product strategy in China. Entering China is complex

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