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What Is Douyin? How Brands Are Winning Big on China’s TikTok

Leave a Comment / Learn from China /

If you’re asking what Douyin is, it’s not just a Chinese version of TikTok. It’s a digital universe where content, commerce, and payment are tightly linked. A viewer can discover a product, watch it in use, and make a purchase, all without ever leaving the feed. In March 2025, Douyin reached 1 billion monthly active […]

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What Is Market Research? How It Works in the Chinese Market

Leave a Comment / Chinese Marketing Trend|Entering the China Market, Entering the China Market, Learn from China /

Succeeding in China takes more than a well-known brand or a global strategy. Companies often struggle when they fail to connect with local habits, preferences, and expectations. Many overlook a simple but powerful question: What is market research?  Without answering this correctly, brands miss the insights that drive real engagement. Amazon closed its marketplace in China after

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