2022 Live Streaming in China: The Top 5 Platforms

With more than 727 million online viewers (68.1% of Chinese internet users), live streaming is the most widely used video format in China among Chinese netizens. According to Forbes, livestream shopping is a $500 billion USD market in 2022, surpassing Western social media and e-commerce sites like Facebook, Amazon, or Twitter.  There is a ton […]

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