The Mega Guide: China E-commerce and Digital Marketing Q1 2021 is ChoZan’s latest mega report in a series of quarterly, forward-looking reports about  ecommerce and digital marketing in China. 

2021 is expected to be one of the most promising years for China’s tech giants as many have recently announced their plans for upcoming IPOs. As a result, we expect that China’s digital economy will contribute even more to GDP growth in 2021. At the end of 2020, it was estimated at near 100 trillion RMB despite Covid-19. Although China shows positive economic recovery, the digital space will not stay the same as it’s being reshaped by new regulations and laws. To help companies navigate the fast-changing conditions of the China market, we’ve included new sections interviewing China experts about major China trends to pay attention to in 2021. We are excited to help western brands to succeed in China, contact us if you have any China related questions. 

Every day ChoZan’s China marketing experts collect information on consumer groups, their shopping behavior, preferences, demands and interests. Apart from an extensive overview of 9 major consumer groups our team also summarizes 9 China consumption trends for Q1 2021: The Sleep Economy, The Blind Box Second Wave, The Home Economy, Meal Replacements, The Health Conscious Economy, Guochao, The Pet Economy and Domestic Luxury Consumption. In this report you’ll find more about these trends and the following consumer groups:

• Millennials
• Gen Z
• The Silver Haired Generation
• Chinese Men 40+
• Power Women
• Super Moms and Dads
• China’s Pet Lovers
• Lower City Youth
• Happy Singles

This mega report will also provide insights on four major e-commerce platforms – Taoba/Tmall, JD, Pinduoduo and Kuaishou. We also collect the latest numbers and insights on China’s biggest shopping festival, Double 11, and the most import holiday of the year, the Spring Festival. Livestreaming and gamification already went to the next level during Double 11 2020 with 3D views, virtual idols and cat care games.  We’re excited to see further development during Chinese New Year.

Following the huge trend of private traffic in China, ChoZan also reviewed functionality updates on major Chinese social media platforms:

• Wechat
• Weibo
• Zhihu
• Red
• Douyin
• Bilibili
• Kuaishou
• Toutiao
• Weitao

To inspire your marketing strategy and campaigns, ChoZan not only prepared a Q1 marketing calendar, but added new sections about China market entry in 2021 and the most common mistakes. China Marketing expert Ashley Dudarenok talked to more than 50 China experts to get their opinion on what will be different in China in 2021 and what companies need to pay attention to. If you plan to enter China in 2021 or want to stay updated about major marketing and e-commerce trends, download ChoZan’s Mega Guide: China E-commerce and Digital Marketing Q1 2021 to get the latest knowledge. China Q4 E-commerce and Marketing Outlook is available here.