
WHO IS THE CHINA MEGA REPORT FOR?
WHAT WILL YOU GAIN IN THIS CHINA MEGA REPORT?
- A deep understanding of China's evolving consumer landscape and behavioral shifts.
- Insights into cutting-edge innovations and applied technologies shaping industries.
- Strategies for navigating new retail models, marketing trends, and the digital ecosystem.
- Actionable takeaways from over 50 prominent China experts to help your business thrive in a rapidly changing environment.
2025 is set to be a year of change, disruption, recovery, and evolution. It’s a time to adapt, innovate, and prepare for what lies ahead. We hope the China Mega Report will guide and empower you every step of the way.
CHINA EXPERTS
Insightful Pages
Latest Charts
Annual Edition
from ChoZan
KEY HIGHLIGHTS OF THE CHINA MEGA REPORT
Economic Overview – China in 2024 and 2025 Outlook
DIGITAL AND TECHNOLOGY – CHINA’S DIGITAL RISE, KEY INNOVATIONS, AND TECH LEADERS TO WATCH IN 2025
Chinese Consumers – Popular Profiles, Emerging Archetypes, and Key Trends
Understanding the Chinese consumer is critical to success in this market, and this section provides unparalleled insights into their behavior and preferences. It outlines key trends, including rational consumption, emotional well-being, health-conscious spending, and the growing role of Key Opinion Consumers (KOCs). The report profiles five major consumer groups—Millennials, Gen Z, retirees, women, and pragmatic men—alongside emerging archetypes like eco-conscious buyers and pet-focused “paw-rents ”. Businesses will gain actionable knowledge to tailor their offerings to these diverse and evolving audiences.
Key Consumption Economies in China Today – Leading Industries and a Guide to Succeed in 2025
The Future of Retail – Evolving E-commerce, Social Commerce, and Market Entry in China in 2025
China’s Marketing, KOL Strategies, and Social Media Calendar for Brands
Lessons from China – What the World Can Learn from China’s Human-Centric Business Approach, Tech Ecosystems, and Agile Innovation Models
WE ASKED THESE EXPERTS …
ABOUT THE AUTHORS
ASHLEY DUDARENOK
Ashley is a naturalised Chinese serial entrepreneur, award-winning digital expert, and bestselling author. Recognized by Thinkers50 as a “Guru on fast-evolving trends in China,” she is the founder of ChoZan, a China research and digital transformation consultancy, and Alarice, a leading China-focused marketing agency, among others. With 15 years of business experience, Ashley and her team empower Fortune 500 companies to both learn for China and learn from China.
EDITORIAL TEAM
Kathy Yang
Editorial Team Leader
Qko Lin
Project Manager
Anna Jiang
Project Manager
Sabba Irfan
Marketing Manager
Pinky Lin
Senior Designer
For any corrections, additions, or inquiries regarding the report, please feel free to contact us at info@chozan.co
Faq About China Mega Report 2025
What is the China Mega Report 2025 about?
The China Mega Report 2025 is a comprehensive analysis of the Chinese market, providing valuable insights into key technology, trends, consumer behavior, and strategic recommendations for businesses aiming to succeed in 2025. This report is an essential resource for understanding China’s growth trajectory, opportunities, and challenges—empowering organizations to both learn for China and learn from China.
Who is the China Mega Report 2025 for?
The China Mega Report 2025 is designed for senior leaders of companies operating in China or working with China, commercial teams, business professionals, marketers, entrepreneurs, and anyone seeking a deeper understanding of the evolving dynamics within China’s economy and consumer landscape.
Why is ChoZan issuing the China Mega Report?
In 2025, we celebrate six years of publishing comprehensive China Reports—a commitment we’ve upheld since 2019. At ChoZan, we provide in-depth market research and analysis, leveraging extensive industry expertise, beyond-the-obvious insights from industry leaders, and real-time data. This report offers actionable insights tailored to the evolving China business landscape, empowering clients to make informed decisions in this dynamic market. Our mission is to contribute to the global community by enhancing understanding of China, technology, global consumers and fostering joint efforts to shape the future.
Is there a cost associated with downloading the report?
Creating the China Mega Report was a monumental effort—spanning over 700 pages and requiring hundreds of hours of research, expert interviews, editing, designing, and proofreading. However, the report is completely free to download! You can access invaluable information at no cost. We take pride in sharing insights that empower everyone to grow and succeed.
How often is the China Mega Report published?
We strive to ensure our reports remain relevant and up-to-date. The China Mega Report is published annually, providing the latest insights and developments to keep you informed about China’s market trends for 2025. In addition to the annual report, we release smaller, focused reports throughout the year on topics like technology, consumers, and other key matters. Stay tuned for more updates!
What topics are covered in the China Mega Report?
The China Mega Report serves as your comprehensive guide to the evolving Chinese market, covering a wide range of topics. It delves into shifting consumer behavior and preferences, key innovations shaping various industries, and the latest trends driving China’s technology landscape. The report also explores the transformation of the retail sector through strategies and developments in “The New Retail,” effective marketing approaches to engage the Chinese audience, and emerging opportunities within China’s dynamic digital ecosystem. It provides a thorough understanding of these critical areas to help you succeed in the rapidly changing market.
How can I stay updated on future reports and other China insights?
To stay informed about future reports, insights, and market trends, subscribe to our newsletter at the bottom of any page. You’ll receive monthly updates and exclusive content directly in your inbox, keeping you up to date on China technology and digital trends and developments.
I found a mistake in the China Mega Report, how to let you know?
We’ve made every effort to ensure the report is as accurate and up-to-date as possible. Inevitably, something may have slipped through the cracks—thank you for catching it! For any corrections, additions, or inquiries regarding the report, please feel free to contact us at at info@chozan.co.
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ABOUT THE CONTRIBUTORS
JOERG WUTTKE
Partner at the DGA Group, Past President of the EU Chamber of Commerce in China
ANNY LIU
General Manager at Tmall Luxury Pavillion
BRIAN A. WONG
Author of The Tao of Alibaba
BILL RUSSO
Founder and CEO at Automobililty Ltd
SHAUN REIN
Author of “The Split”, founder of CMR
ALVIN W. GRAYLIN
Author, Technologist, Executive
OLIVIA PLOTNICK
Founder at Wai Social
EDWARD TSE
Founder and CEO at Gao Feng Advisory Company
ZAK DYCHTWALD
HBR expert, CEO of Young China Group
ADA XU
Director of International Affairs at FLIGGY
JOSH GARDNER
CEO at Kung Fu Data
PASCAL COPPENS
Partner at nexxworks
MANYA KOETSE
Sinologist & China social trend watcher
AURELIEN RIGART
Managing Director & Co-Founder at IT Consultis (ITC)
SANDRINE ZERBIB
Founder of WZ Conseil, Co-author of “Dragon Tactics”
ZHENG GAO
Product Manager at Alipay Tap!
JASON YU
Managing Director at CTR Market Research
MARTINA FUCHS
Business Journalist, Board Member of Montreux Jazz Festival China
GABOR HOLCH
Author of “Dragon Suit”, Founder of East-West Leadership
OLIVIER LORANS
Sr VP at DECKERS APAC
PETER HELIS
International Executive at INVEST GUANGZHOU
ALVIN FOO
Co-Founder at NASDEX and Metafyed
SAMI WONG
Psychologist, Founder of 3Drips
MARK GREEVEN
Professor of Management Innovation and Dean of IMD Asia
SHIMI AZAR
Business Consultant and Expert at Electreon
ALBERTO ANTINUCCI
Applied AI and China Strategy Expert
FRANCIS KREMER
VP at JULI Automation
MIRIAM WICKERTSHEIM
General Manager at Direct HR
DRAGOS CACIO
CEO & Digital Strategist at Crelong Media
NOAH HERSCHMAN
Principal Industry Architect at Microsoft
CHRIS BAKER
Founder at Totem Media
NISHTHA MEHTA
Corporate Innovation Coach, CollabCentral Consulting
MARK TANNER
Managing Director at China Skinny
ANITA SHIWEN LAI
Chief Experience Operator of Chengdu Food Tours
DIETER VANONCKELEN
Foreign KOL & Founder of HeyChina Media Group
TAIT LAWTON
Founder at Nanjing Marketing Group
PATRICK STEIJLEN
CEO at Sinolync
JESSICA GLEESON
CEO at Experiential Retail
WOLFGANG GEORG ARLT
Director of Meaningful Tourism Centre, CEO of COTRI China
KRISTINA KOEHLER-COLUCCIA
Head of Business Advisory at Woodburn Accountants & Advisors
PEGGY LIU
Chairperson at Joint US China Collaboration on Clean Energy
DEANA GAO,QIONG
CEO at China Gravy
YERETH JANSEN
CEO at DARLING Shanghai
JEFFERY TOWSON
Partner at TechMoat Consulting
GEORGE GODULA
Founder & Chairman at Web2Asia
GEMMA A. WILLIAMS
Writer and Consultant | Author of Fashion China
FABIEN PACORY
VP Executive Committee at CCI FRANCE CHINE
AICKY ZHANG
Head of Education Platform at EU Project Innovation Centre
BRENDAN AHERN
BRENDAN AHERN
MARCUS PENTZEK
Director SEO at Jademond Digital
AARON CHANG
Founder at JlNGdigital
VLADIMIR DJUROVIC
CEO of Labbrand Group
ARTEM ZHDANOV
CEO at LaowaiMe, Founder at EKD Media