China’s Retail, E-commerce & Social Commerce

From Mini Apps to KOLs: 6 Effective Luxury Marketing Campaigns on WeChat

Since our last WeChat campaign roundup, luxury brands have been maintaining a strong presence on China’s headliner social media platform. Big brands, including Longchamp, Chanel, and Montblanc, have been coming up with creative initiatives that utilize the diverse features enabled by the app to nurture a new following and engage with existing users. The following is a roundup […]

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No Pinterest? No Problem: 5 Photo-Sharing Alternatives for China’s Luxury Marketers

Most marketers will have heard that Pinterest has joined Facebook, Twitter, and Instagram on the list of sites blocked in China. While Pinterest has never been as popular in China as domestic social media giants like WeChat and Weibo, it has been a useful tool for luxury brands marketing to Chinese consumers. The importance of

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