09Nov19

A beginner’s guide to WeChat

WeChat began life as a basic messaging app focused on text messages. Then, it added phone and video calling capabilities....

20Jun18

A Comprehensive Guide to External Links on WeChat

While the majority of luxury brands operating in China have opened WeChat Official Accounts, many of them are still reluctant to run their businesses entirely on WeChat, instead opting to drive their subscribers to external websites and e-commerce platforms. In this article, we’ve summarized som...

09May18

Alipay vs Wechat Pay: Mobile Payment Giants Driving China’s Cashless Transformation

China is leading the globe’s cashless trend with its ubiquitous mobile payments. According to Xinhua, the mobile payment market reached RMB 81 trillion (US$12.77 trillion) as of October 2017. Tencent’s WeChat Pay and Alibaba affiliate Ant Financial’s Alipay account for 90% of the industry. The...

25Apr18

From copycat to Goliath: A deep dive into China’s massive WeChat

China has long been perceived as a “nation of copycats,” where the shanzhaimentality reigned supreme, but, while pirating still goes on there, China has already moved on to the next phase of its development. The same has happened with WeChat. What started out as a Chinese copy of Whatsapp has...