09Nov19

A Beginner’s Guide to WeChat

WeChat began life as a basic messaging app focused on text messages. Then, it added phone and video calling capabilities....

20Jun18

A Comprehensive Guide to External Links on WeChat

While the majority of luxury brands operating in China have opened WeChat Official Accounts, many of them are still reluctant to run their businesses entirely on WeChat, instead opting to drive their subscribers to external websites and e-commerce platforms. In this article, we’ve summarized som...

09May18

Alipay vs Wechat Pay: The Mobile Payment Giants Driving China’s Cashless Transformation

China is leading the globe’s cashless trend with its ubiquitous mobile payments. According to Xinhua, the mobile payment market reached RMB 81 trillion (US$12.77 trillion) as of October 2017. Tencent’s WeChat Pay and Alibaba affiliate Ant Financial’s Alipay account for 90% of the industry. The...

25Apr18

From Copycat to Goliath: A Deep Dive into China’s Massive WeChat Platform

China has long been perceived as a “nation of copycats,” where the shanzhaimentality reigned supreme, but, while pirating still goes on there, China has already moved on to the next phase of its development. The same has happened with WeChat. What started out as a Chinese copy of Whats...

21Mar18

Social Media Marketing: Four Chinese Campaigns to Learn From

There is no denying that social media is the best way to approach target customers and raise brand awareness in China, as the country has an extraordinarily high mobile device penetration rate. With new social media products and programmes constantly appearing, 2017 witnessed countless innovat...

07Feb18

11 Great WeChat Accounts for Chinese Digital Marketing Info

You know that WeChat is a powerful channel to market your business and even sell your products. But what else? Some official WeChat accounts are also great sources of information about digital marketing in China. Plenty of WeChat accounts regularly publish informative articles so WeChat is also the...

17Jan18

WeChat Opens its Closed Ecosystem for Brands

China’s most popular social media app has always limited its posts’ visibility to the sharer’s friends, or an official account’s followers. While this closed ecosystem limits the potential for content to go viral, it has been an asset for the app’s parent company, Tencent, and for use...

16Nov17

WeChat and Weibo Release Their Financial Reports for Q3 2017

In November, Weibo and WeChat released their latest statistics one after another. Below let's have a look at the performance of the two most popular Chinese social media platforms. WeChat Financial report for Q3 2017 On November 15th, WeChat published their financial report for Q3 2017: “In Q3 2...

25Oct17

A Comprehensive Guide To WeChat Articles That Engage and Convert

31Ten, a digital agency based in Shanghai, has recently published a comprehensive guide to WeChat articles, which not only details the basic guidelines and rules to follow when editing WeChat articles, but also features a number of good examples that we can learn from. Key takeaways If you are looki...

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5 Crucial Chinese Travel Trends & 4 Chinese Tourism Platforms You Need to Know

International Women’s Day Marketing Campaigns in China: Case Studies of Successes and Failures