Despite WeChat’s incredible growth, engagement on articles published by official accounts has fallen by two thirds in the past 3 years. WeChat users are bombarded by content and it’s...
While the majority of luxury brands operating in China have opened WeChat Official Accounts, many of them are still reluctant to run their businesses entirely on WeChat, instead opting to drive...
China is leading the globe’s cashless trend with its ubiquitous mobile payments. According to Xinhua, the mobile payment market reached RMB 81 trillion (US$12.77 trillion) as of October 2017....
China has long been perceived as a “nation of copycats,” where the shanzhaimentality reigned supreme, but, while pirating still goes on there, China has already moved on to the next...
There is no denying that social media is the best way to approach target customers and raise brand awareness in China, as the country has an extraordinarily high mobile...