China Innovation Tour: Chozan X Goingnext
15 – 20 Nov 2026
Shanghai & Hangzhou
Capped at 25 leaders
FOUNDING COHORT
(first 5 seats, first come)
$7,888
EARLY BIRD $8,888
STANDARD $9,888
(90-30 days before tour)
LAST CALL $10,888
(below 30 days before tour)
This is a 6-day, fully immersive China experiential tour by ChoZan × GoingNext, taking you to the heart of the world’s most disruptive market. Join a hand-picked crew of founders, corporate leaders, and innovators from Portugal, Spain, Brazil and beyond.
ChoZan × GoingNext
This China immersion trip is a collaboration between ChoZan and GoingNext. We’re bringing our communities together for one reason: to see what’s really happening in China’s innovation scene — up close, and see what you can learn form it.
We are taking you to Shanghai and Hangzhou to meet the companies building the future — in AI, robotics, smart mobility, manufacturing, and consumer tech.
This programme is being custom-built for founders and C-level leaders from Portugal, Spain, Brazil, and across Europe.
GoingNext is the team behind Portugal Digital Summit, the largest digital economy event in Portugal.
Founded by Gabriel Coimbra, former EMEA Vice President at IDC, GoingNext has built a strong community of over 60,000 decision-makers, executives, and investors across Europe and Brazil.
Gabriel has spent over 20 years advising technology leaders. Now he’s bringing his community directly to China.
“ChoZan brings the best-in-class China innovation experience. We bring the executive audience that wants exactly this.”
— Gabriel Coimbra
ChoZan gives global leaders direct access to China’s innovation ecosystem.
Founded by Ashley Dudarenok, ChoZan works with companies like Coca-Cola, Duke, and Petronas when they need to understand how China really works.
“You can’t understand the future from a distance. You have to go where it’s being built. We’re going to see the real thing. We’ll meet the builders, visit the companies, and feel the energy. Small group. Big conversations. Real insight. Let’s go!”
— Ashley Dudarenok
Meet Gabriel Coimbra: Your European Growth Connector
To bring the right leaders into China, you need someone who understands where Europe, Latin America, AI, digital transformation, and executive learning meet. Gabriel Coimbra is an executive advisor, entrepreneur, investor, and Partner at GoingNext, the organization behind Portugal’s largest digital innovation ecosystem.
For ChoZan × GoingNext: Shanghai & Hangzhou, Gabriel joins as Co-host, helping connect senior leaders from Southern Europe (Italy, Spain and Portugal) with this high-impact China innovation journey.
The Ecosystem Builder: Partner at GoingNext, the force behind Portugal’s largest digital innovation ecosystem and organizer of Portugal Digital Summit®️.
The Transformation Insider: Former Executive Vice President at IDC, with 25+ years of experience across digital transformation, AI, growth strategy, and innovation.
The Local Connector: Deeply connected across Portugal, Spain, Brazil, and European business communities, helping bring the right executives into the room.
The Growth Strategist: Co-Founder of GrowthOS and advisor to companies, private equity firms, VCs, and leadership teams working on AI-powered growth.
Your China guide is a real insider
Meet Ashley Dudarenok: Your unfair advantage.
To understand China, you can’t be on the outside looking in. You need someone on the inside. Ashley Dudarenok is a naturalized Chinese entrepreneur who doesn’t just study this ecosystem — she and her team live, build and thrive in it every day.
The Real Deal: Recognized by Thinkers50 as a “guru on fast-evolving trends in China”.
The Playbook Author: Wrote 11 (yes, 11) books on digital China.
The Trusted Advisor: Founder of ChoZan, the go-to firm for companies like Disney, LVMH, and Shiseido when they need to understand China.
The Community Builder: Leads a global tribe of 500,000+ professionals who follow her daily, no-BS insights
“Forget the boring lectures. We’re going to see, touch, and feel the real China. I’m taking a small group of leaders behind the curtain to show them what’s really happening. This is the China inspiration tour I’ve always wanted to do. No filters. Just pure energy and game-changing insights. Let’s go!” — Ashley Dudarenok
WHY CHINA? WHY NOW? LET’S BE REAL.
China isn’t just ‘rising’ anymore. In many ways it has arrived. It’s the blueprint for the future of digital, retail, and consumerism. But it’s also shaping the future with smart cities, green tech, AI innovation, and digital ecosystems that blur the line between technology, governance, and everyday life.
While others are still reading last year’s reports, Chinese companies like Alibaba, PopMart, Xpeng, and Unitree are writing the playbook for the next decade. To win in any market, you have to understand this one.
For years, our China learning expeditions have been the secret weapon for Fortune 500 leadership. Now, for the first time ever, we’re opening up this exclusive experience to a small group of individual leaders. This is your shot to get the same unfiltered insights, access, and inspiration. This is your China market immersion.
WHAT THIS REALLY IS: A 6-DAY TRANSFORMATION
THIS IS NOT A TOUR. IT’S A HIGH-VOLTAGE, MIND-BENDING CHINA EXPERIENTIAL TOUR FOR FOUNDERS AND CORPORATE LEADERS.
We don’t do passive. We don’t do boring. We do deep-dive immersion. Over 6 intense days, you’ll be plugged directly into the source code of Chinese innovation.
THE FOUR CORE EXPERIENCES
BEHIND THE CURTAIN
We’re not just visiting offices. We’re getting you at the table with the lab heads, R&D centers’ managers, and real decision-makers at companies you’ve only read about.
STREET-LEVEL SAFARIS
The future is on the streets. We’ll hit the ground running to see live-streaming studios in action, explore AI-powered retail, and witness the new digital consumerism firsthand.
BUILD YOUR TRIBE
The people you travel with matter. You’ll be part of a curated group of brilliant minds—founders, VPs, and innovators. These are not just contacts; they are your future collaborators and friends.
GET THE REAL STORY
You can’t understand the ‘what’ without the ‘why’. Through unfiltered Q&As, private dinners, and cultural deep dives, you’ll finally grasp the context that drives China’s relentless innovation.
IS THIS FOR YOU?
This is for people who don’t just follow trends—they shape what comes next.
We’re building a small, powerful cohort of leaders who are ready for a challenge. You’re a perfect fit if you are:
THE CORPORATE EXECUTIVE
You’re the one everyone looks to for the ‘next big thing’. You need to cut through the noise, see the future clearly, and bring back a real, actionable strategy.
THE FOUNDER
You’re obsessed with growth and looking for a new angle, a new market, or a new way to build. You’re ready to learn from the fastest-scaling companies on the planet.
THE INNOVATOR
You’re a fire-starter inside a larger organization. You need fresh fuel, bold ideas, and the conviction to make real change happen.
Trusted By Global Leaders
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WHAT YOU’LL WALK AWAY WITH
You won’t just leave with a notebook. You’ll leave with a new playbook.
And no, this isn’t about collecting business cards. It’s about a fundamental shift in how you see the world
and your business.
A NEW PLAYBOOK FOR SPEED
Learn how Chinese companies operate at “China speed” and how to inject that velocity into your own organization.
AN UNFAIR ADVANTAGE
While your competitors are reading reports, you’ll have firsthand knowledge of the trends, tools, and tactics that are about to go global.
A GLOBAL NETWORK OF INNOVATORS
You’ll build real relationships with a powerful group of peers who will challenge and support you long after the trip ends.
PURE, UNFILTERED INSPIRATION
Nothing beats seeing the future with your own eyes. You’ll return energized, with a renewed sense of purpose and a dozen new ideas to execute.
WHAT LEADERS SAY ABOUT CHOZAN & ASHLEY
The Proof is in the Results.
We’ve been doing this for a long time. Here’s what happens when leaders join us:
THE INVESTMENT
Nope, this isn’t a cost. It’s an investment in your relevance.
This is your one chance to get the access and insights that are normally locked away for our corporate clients. Secure your spot in this exclusive, inaugural tour.
PRICING
$7,888
What’s Covered:
Well-rounded 6-day programme: company access fees, expert and speaker arrangements, curated field experiences, and private briefings.
Insightful and high-energy moderation from Ashley Dudarenok and the ChoZan team.
On-site curation and support by the ChoZan team.
5-star hotel stay in Shenzhen and Guangzhou, selected meals, and in-city programme transportation.
Paid C-level expert dialogues. Not free corporate sales pitches — real conversations with people whose time normally costs four-figures an hour.
Live professional simultaneous interpretation by experienced China-business interpreters — most meetings, visits and keynote. You will not miss the nuance.
What’s Not Covered:
Your flight to and from China
Your visa (for those who still need one)
THE FUTURE WON’T WAIT. NEITHER SHOULD YOU.
There are only 25 spots. This will sell out.
Don’t be the one who hears about it later.
Faq
Who is this program designed for?
Senior decision-makers: founders, C-suite executives, investors, strategy and innovation heads, and board members who need to understand how China’s technology stack reshapes competitive dynamics. If you operate under strategic urgency and welcome intellectual friction, this is built for you.
How does this differ from standard China business tours?
This is not sightseeing with company logos. It is a structured executive immersion into the operational logic of Shanghai and Hangzhou’s innovation ecosystems. We provide pre-tour context, real-time synthesis during visits, and post-session debriefs to convert activity into actionable intelligence.
What is the cohort size?
Capped at 25 participants. Small enough for exclusive access and meaningful peer dialogue; large enough for cross-industry perspective.
What language is the program conducted in?
English. All sessions, briefings, and discussions are in English. We provide professional interpretation for Chinese-speaking local experts to ensure zero information loss.
Do I need prior China expertise?
No. Curiosity and a willingness to stress-test your assumptions are the only prerequisites. We calibrate context to your baseline, whether you are a first-time visitor or a seasoned operator.
Which companies will we visit?
The final lineup depends on real-time availability and your cohort’s strategic focus. Expect deep engagements across Shanghai & Hangzhou’s core technology verticals—semiconductor, EV, robotics, AI infrastructure, and platform economics. We optimize for access depth.
What is the physical demand?
Moderate. This is a field immersion, not a conference-room program. Expect walking during factory floors, innovation parks, and site visits. Comfortable, closed-toe footwear is essential.
What about visa support?
We provide invitation letters and supporting documentation. Visa application and processing remain your responsibility. We recommend initiating this at least six weeks prior to departure.
What should I pack?
Smart casual for daytime sessions and field visits; business attire for evening dinners and formal meetings. November weather is mild but variable—layers are advisable.
What are the payment terms?
Pricing will be confirmed when applications open. We will communicate deposit requirements, early-bird windows, and final payment deadlines at that time.
What is the cancellation policy?
Given the small cohort size and curated operational complexity, refunds are not available. You may transfer your seat to a qualified colleague or receive a credit valid for 24 months toward a future program. In the event of force majeure, contact us directly—we will work with you in good faith to find a viable solution.
Will I build genuine peer relationships?
Yes. The curated cohort model is intentional. Conversations between sessions—during transit, meals, and evening debriefs—often generate the highest-value strategic insights.
Is this relevant to my specific industry?
If your business intersects with technology, manufacturing, mobility, energy transition, or capital allocation in Asia, yes. The program is especially relevant for leaders in tech, automotive, advanced manufacturing, financial services, and venture capital.
What about safety and logistics?
ChoZan manages all ground operations with dedicated on-site support. We maintain real-time contingency protocols and provide clear guidance for all participants. Standard travel awareness and local protocol adherence are expected.
Are group discounts available?
Yes. For bookings of three or more seats from a single organization, each seat qualifies for the next pricing tier down (e.g., Standard rate reduces to Early Bird). Contact us directly for structured group arrangements.
How do I secure a seat?
Apply directly through the registration portal. For group bookings, bespoke scheduling, or strategic questions about program fit, email us directly. We will respond within 24 hours.
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