Chinese Consumer Behavior : Advices, Tips & News

30Sep22

Understanding Chinese Millennials: Who Are They and What Do They Want?

Chinese millennials, born in the 80s and 90s, are now hitting prime consumption age. Described as educated, open-minded and tech-savvy, millennials make up 31% of China’s total population, representing about 400 million consumers. By 2025, millennials will make up about three-quarters of the worki...

13Apr22

Gen Z’s fashion power in China’s toy market: Who can become the next Pop Mart?

China's toy market is experiencing a booming year with an overall growth rate of 35%, and it is expected to break through 150 billion RMB (23.56 billion USD) by 2025. Gen Z consumers are buying and collecting designer toys in more diverse styles and forms than ever before, and Pop mart’s “blind...

28Oct21

5 Major Trends of Double 11 Festival, the Biggest Shopping Event in China

November 11th is Double 11, also known as 11.11 or Single’s Day. It’s the single biggest shopping event in the world and things kick off in late October with pre-orders. So, what were some major trends in 2020? Let’s take a look.

10Sep21

What Can Nostalgia Marketing Offer to Brands in China?

“My Youth is Coming Back!” also known by its abbreviation, Yeqinghui (爷青回), is an internet buzzword that describes the joy of reuniting with your youth after being disconnected from it for a long time.

02Sep21

2 of China’s Biggest Buzzwords: Involution and “Tang Ping” (Lying Flat)

Two of China's biggest buzzwords are “neijuan” (内卷) meaning involution or diminishing returns, and “tang ping” (躺平), meaning "lying flat”, dropping out or being a slacker. How are marketers responding to these trends?

24Aug21

Marketing in China: How Consumers Search Online to Start Their Purchasing Journey With Baidu & Social Media

It’s understandable that many in the West think about SEO on Baidu, the biggest search engine in China, when they want to promote their brand, products or services there. But it doesn't play the same role that Google does in the West. Read on to find out more.

20Aug21

3 Successful Qixi Festival Marketing Campaigns You Can Learn From (Plus 3 Honourable Mentions and 2 Fails)

The Qixi Festival is a major shopping occasion that brands can't miss. So, what are some examples of successful Qixi Festival campaigns from 2020 and 2021? Let’s take a look.

13Aug21

China’s Growing Virtual KOL Economy: What Brands Need to Know

The future prospects of virtual internet celebrities are particularly promising also in China, with a core market value expected to reach 20.52 billion yuan in 2023.

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17Mar21

The 15 Ultimate Consumer Trends You Need to Watch Out For in China in 2021

Once a trend moves beyond a smaller base and include more players - consumers, e-commerce giants, government regulators, infrastructure construction - we start to see it as an economy in its own right. And China is not a single market. It’s made up of many groups and niches that are important...

Featured image for 2021 lifestyle trends on RED

08Feb21

The Top 10 Lifestyle Trends on Chinese Social Media Platform RED in 2021

While we are already well past one-twelfth of 2021, it’s still not too late to watch out for the top lifestyle and consumption trends in China and plan for 2021 accordingly. In this article, we have translated the top 10 lifestyle trends and keywords in 2021 reported by RED (see the original repor...

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Chinese Consumer Behavior