Chinese Consumer Behavior

Featured image for 2021 lifestyle trends on RED
While we are already well past one-twelfth of 2021, it’s still not too late to watch out for the top lifestyle and consumption trends in China and plan for 2021 accordingly. In this article, we have translated the top 10 lifestyle trends and keywords in 2021 reported by RED (see the original repor...
Featured image for healthy eating blog
There has been an increase in awareness around health and wellness topics in China, even before COVID. Dingxiang Yisheng “2019 National Health Insights Report” (2019国民健康洞察报告) show that 93% Chinese see personal health as the most important attribute in life (having a happy family...
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