Chinese consumer behavior seems to change faster than in other markets. Increasing exposure to and integration of social media in daily life play a significant role in this rapid change. Generally, Chinese consumers shop as an enjoyable pastime rather than treating it as a chore, which is what most...
Chinese millennials, born in the 80s and 90s, are now hitting prime consumption age. Described as educated, open-minded and tech-savvy, millennials make up 31% of China’s total population, representing about 400 million consumers. By 2025, millennials will make up about three-quarters of the worki...
China's toy market is experiencing a booming year with an overall growth rate of 35%, and it is expected to break through 150 billion RMB (23.56 billion USD) by 2025. Gen Z consumers are buying and collecting designer toys in more diverse styles and forms than ever before, and Pop mart’s “blind...
November 11th is Double 11, also known as 11.11 or Single’s Day. It’s the single biggest shopping event in the world and things kick off in late October with pre-orders. So, what were some major trends in 2020? Let’s take a look.
“My Youth is Coming Back!” also known by its abbreviation, Yeqinghui (爷青回), is an internet buzzword that describes the joy of reuniting with your youth after being disconnected from it for a long time.
Two of China's biggest buzzwords are “neijuan” (内卷) meaning involution or diminishing returns, and “tang ping” (躺平), meaning "lying flat”, dropping out or being a slacker. How are marketers responding to these trends?
It’s understandable that many in the West think about SEO on Baidu, the biggest search engine in China, when they want to promote their brand, products or services there. But it doesn't play the same role that Google does in the West. Read on to find out more.
The Qixi Festival is a major shopping occasion that brands can't miss. So, what are some examples of successful Qixi Festival campaigns from 2020 and 2021? Let’s take a look.
The future prospects of virtual internet celebrities are particularly promising also in China, with a core market value expected to reach 20.52 billion yuan in 2023.
Once a trend moves beyond a smaller base and include more players - consumers, e-commerce giants, government regulators, infrastructure construction - we start to see it as an economy in its own right. And China is not a single market. It’s made up of many groups and niches that are important...