Chinese Consumer Behavior

While we are already well past one-twelfth of 2021, it’s still not too late to watch out for the top lifestyle and consumption trends in China and plan for 2021 accordingly. In this article, we have translated the top 10 lifestyle trends and keywords in 2021 reported by RED (see the original repor...

Gen Z includes all those who were born after 1995 and 2000. They are different from previous generations, as they are usually referred to as “the digital natives”. They are exposed to smartphones and the internet from an early age. Many of Gen Z are the only child in their family. They are raise...

There has been an increase in awareness around health and wellness topics in China, even before COVID. Dingxiang Yisheng “2019 National Health Insights Report” (2019国民健康洞察报告) show that 93% Chinese see personal health as the most important attribute in life (having a happy family...