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Aug
Three top tips for marketing to Chinese outbound tourists
China’s economy has been on the rise for decades. Improved living standards, a growing interest in tourism and […]
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07MarRead MoreChina leaps into the brave new world of ‘New Retail’
Alibaba is playing a key role changing the face of retail in China and, probably, the rest of […]
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14FebRead MoreChinese Influencer Marketing: Why Chinese bloggers sell so well on social media
As the second largest economic entity in the world, China is still a relatively unexplored market for many […]
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31JanRead MoreLive Quiz Apps: the Latest Trendy Marketing Channel in China
Wang Sicong, an outspoken blogger and the son of a Chinese billionaire, published a post on Weibo early […]
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24JanRead MoreNielsen: Digital Revolution Boosts Online Shopping in China
Global market research company Nielsen recently released a report entitled What’s Next for China’s Connected Consumers – A […]
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20SepRead MoreUnderstanding Chinese Millennials: Who Are They and What Do They Want?
Chinese millennials, born in the 80s and 90s, are now hitting prime consumption age. Described as educated, open-minded […]
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18AprRead MoreChinese Consumer Behavior Overview
Chinese consumer behavior seems to change faster than in other markets. Increasing exposure to and integration of social […]