“My Youth is Coming Back!” also known by its abbreviation, Yeqinghui (爷青回), is an internet buzzword that describes the joy of reuniting with your youth after being disconnected from it for a long time.
Two of China's biggest buzzwords are “neijuan” (内卷) meaning involution or diminishing returns, and “tang ping” (躺平), meaning "lying flat”, dropping out or being a slacker. How are marketers responding to these trends?
It’s understandable that many in the West think about SEO on Baidu, the biggest search engine in China, when they want to promote their brand, products or services there. But it doesn't play the same role that Google does in the West. Read on to find out more.
The Qixi Festival is a major shopping occasion that brands can't miss. So, what are some examples of successful Qixi Festival campaigns from 2020 and 2021? Let’s take a look.