Social Commerce in China : Advices, Tips & News

19Mar20

Male Fashion and Beauty Brands in China: Who’s Succeeding and How?

There’s a stereotype of men in China when it comes to grooming, especially middle-aged men. And it’s not flattering. Fat, bald and wearing a white undershirt pulled up to showcase a tummy that an expectant mother would be proud of. Not the stuff of beauty marketing dreams. As a result, for so...

03Jan19

Major Consumption and Marketing Trends for China’s Next Decade

China is a huge market full of potential, but it’s also a complicated and constantly changing landscape that experiences frequent shifts in national policy. It’s hard to tell what the market will be like in five or 10 years’ time, but the below consumption and marketing trends will have a sign...

21Dec18

Influencer Marketing in China: No Longer an Option, Now a Necessity

In an increasingly digital world, traditional media such as print, radio and TV are losing ground, while the Internet takes an ever-larger role. The web, and in particular the mobile web, allows information to spread rapidly and opens the door for anyone who proves capable and trustworthy to enlarge...

25Jul18

How to launch your product on China’s popular Xiaohongshu fashion platform

While most of you are using Amazon and eBay, people in China are shopping on sites and apps like Tmall, Taobao, JD, Suning, Kaola, VIP.com, and the very popular new kid on the block, Xiaohongshu. Xiaohongshu (小红书), or Little Red Book, first came to my at...

14Mar18

China’s Social and E-commerce Sites are Converging

Today, more than ever, it’s the community that sells. In a little more than ten years, sneaker blog Hypebeast evolved into a publicly traded e-commerce platform. Liketoknow.it, an app for identifying, discussing and buying influencers’ looks, saw $1billion in sales last year. Chanel&nb...

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