Social Commerce in China : Advices, Tips & News

20Oct20

5 best SMM platforms for travel + hospitality industry in China (with case studies)

In today’s digital world, social media has become an essential element for travellers. Users not only turn to online resources to book and pay for their vacations but also when they are researching and planning their trips. Research shows that social media can significantly impact travel plans. 52...

23Sep20

Beauty x Social: What are the top 6 SMM platforms for skincare and cosmetics in China?

The vitality and dynamicity of the Chinese market often amaze business leaders around the world; recently the market is observed undergoing two major phenomena: Consumption Upgrade and the Rise of Social Media E-commerce. The former refers to the increased and shifted demand of the Chinese consum...

19Mar20

Male Fashion and Beauty Brands in China: Who’s Succeeding and How?

There’s a stereotype of men in China when it comes to grooming, especially middle-aged men. And it’s not flattering. Fat, bald and wearing a white undershirt pulled up to showcase a tummy that an expectant mother would be proud of. Not the stuff of beauty marketing dreams. As a result, for so...

03Jan19

Major Consumption and Marketing Trends for China’s Next Decade

China is a huge market full of potential, but it’s also a complicated and constantly changing landscape that experiences frequent shifts in national policy. It’s hard to tell what the market will be like in five or 10 years’ time, but the below consumption and marketing trends will have a sign...

21Dec18

Influencer Marketing in China: No Longer an Option, Now a Necessity

In an increasingly digital world, traditional media such as print, radio and TV are losing ground, while the Internet takes an ever-larger role. The web, and in particular the mobile web, allows information to spread rapidly and opens the door for anyone who proves capable and trustworthy to enlarge...

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