Social Commerce

In today’s digital world, social media has become an essential element for travellers. Users not only turn to online resources to book and pay for their vacations but also when they are researching and planning their trips. Research shows that social media can significantly impact travel plans. 52...

The vitality and dynamicity of the Chinese market often amaze business leaders around the world; recently the market is observed undergoing two major phenomena: Consumption Upgrade and the Rise of Social Media E-commerce. The former refers to the increased and shifted demand of the Chinese consum...