STOP READING THE HEADLINES START LIVING THE FUTURE

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19-24 April 2026

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Shanghai & Hangzhou

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Capped at 20 leaders

YOUR INVESTMENT

$12,888

EARLY BIRD

$11,788

(Lock it in before January 10th, 2026)

This is not another business tour. This is a 6-day, full-immersion China experiential tour into  the heart of the world’s most disruptive market. Join a hand-picked crew of founders, corporate leaders, and innovators, guided by a true insider Ashley Dudarenok.

Ashley Dudarenok interacting with humanoid robot at Chinese robotics exhibition
Visitors relaxing inside immersive digital art installation with colorful projections
Ashley Dudarenok advising participants during hands on a workshop
china inspiration tech tour

WHY CHINA? WHY NOW? LET’S BE REAL.

China isn’t just ‘rising’ anymore. In many ways it has arrived. It’s the blueprint for the future of digital, retail, and consumerism. But it’s also shaping the future with smart cities, green tech, AI innovation, and digital ecosystems that blur the line between technology, governance, and everyday life.

While others are still reading last year’s reports, Chinese companies like Alibaba, PopMart, Xpeng, and Unitree are writing the playbook for the next decade. To win in any market, you have to understand this one.

For years, our China learning expeditions have been the secret weapon for Fortune 500 leadership. Now, for the first time ever, we’re opening up this exclusive experience to a small group of individual leaders. This is your shot to get the same unfiltered insights, access, and inspiration. This is your China market immersion.

Hangzhou cityscape with riverside cultural complex and modern skyline

YOUR GUIDE ISN’T A TOUR GUIDE SHE’S AN INSIDER

ashley dudarenok

Meet Ashley Dudarenok: Your unfair advantage.

To understand China, you can’t be on the outside looking in. You need someone on the inside. Ashley Dudarenok is a naturalized Chinese entrepreneur who doesn’t just study this ecosystem — she and her team live, build and thrive in it every day.

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The Real Deal: Recognized by Thinkers50 as a “guru on fast-evolving trends in China”.

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The Playbook Author: Wrote 11 (yes, 11) books on digital China.

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The Trusted Advisor: Founder of ChoZan, the go-to firm for companies like Disney, LVMH, and Shiseido when they need to understand China.

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The Community Builder: Leads a global tribe of 500,000+ professionals who follow her daily, no-BS insights

“Forget the boring lectures. We’re going to see, touch, and feel the real China. I’m taking a small group of leaders behind the curtain to show them what’s really happening. This is the China inspiration tour I’ve always wanted to do. No filters. Just pure energy and game-changing insights. Let’s go!” — Ashley Dudarenok

WHAT THIS REALLY IS: A 6-DAY TRANSFORMATION

THIS IS NOT A TOUR. IT’S A HIGH-VOLTAGE, MIND-BENDING CHINA EXPERIENTIAL TOUR FOR FOUNDERS AND CORPORATE LEADERS.

We don’t do passive. We don’t do boring. We do deep-dive immersion. Over 6 intense days, you’ll be plugged directly into the source code of Chinese innovation.

THE FOUR CORE EXPERIENCES

Ashley Dudarenok attending Chinese innovation exhibition showcasing consumer brands
BEHIND THE CURTAIN

We’re not just visiting offices. We’re getting you at the table with the lab heads, R&D centers’ managers, and real decision-makers at companies you’ve only read about.

waterfront illuminated at night with traffic and pedestrians
STREET-LEVEL SAFARIS

The future is on the streets. We’ll hit the ground running to see live-streaming studios in action, explore AI-powered retail, and witness the new digital consumerism firsthand.

ashley dudarenok at xpeng fglobal brand night
BUILD YOUR TRIBE

The people you travel with matter. You’ll be part of a curated group of brilliant minds—founders, VPs, and innovators. These are not just contacts; they are your future collaborators and friends.

Women demonstrating VR and wearable technology indoors
GET THE REAL STORY

You can’t understand the ‘what’ without the ‘why’. Through unfiltered Q&As, private dinners, and cultural deep dives, you’ll finally grasp the context that drives China’s relentless innovation.

IS THIS FOR YOU?

This is for people who don’t just follow trends—they shape what comes next.

We’re building a small, powerful cohort of leaders who are ready for a challenge. You’re a perfect fit if you are:

THE CORPORATE EXECUTIVE

You’re the one everyone looks to for the ‘next big thing’. You need to cut through the noise, see the future clearly, and bring back a real, actionable strategy.

THE FOUNDER

You’re obsessed with growth and looking for a new angle, a new market, or a new way to build. You’re ready to learn from the fastest-scaling companies on the planet.

THE INNOVATOR

You’re a fire-starter inside a larger organization. You need fresh fuel, bold ideas, and the conviction to make real change happen.

WHAT YOU’LL WALK AWAY WITH

You won’t just leave with a notebook. You’ll leave with a new playbook.

And no, this isn’t about collecting business cards. It’s about a fundamental shift in how you see the world
and your business.

A NEW PLAYBOOK FOR SPEED

Learn how Chinese companies operate at “China speed” and how to inject that velocity into your own organization.

AN UNFAIR ADVANTAGE

While your competitors are reading reports, you’ll have firsthand knowledge of the trends, tools, and tactics that are about to go global.

A GLOBAL NETWORK OF INNOVATORS

You’ll build real relationships with a powerful group of peers who will challenge and support you long after the trip ends.

PURE, UNFILTERED INSPIRATION

Nothing beats seeing the future with your own eyes. You’ll return energized, with a renewed sense of purpose and a dozen new ideas to execute.

WHAT LEADERS SAY ABOUT CHOZAN & ASHLEY

The Proof is in the Results.

We’ve been doing this for a long time. Here’s what  happens when leaders join us:

THE INVESTMENT

Nope, this isn’t a cost. It’s an investment in your relevance.

This is your one chance to get the access and insights that are normally locked away for our corporate clients. Secure your spot in this exclusive, inaugural tour.

PRICING

$12,888
$11,788

(save $1,100 when you book before January 10th, 2026)

What’s Covered:
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Well rounded program: all company access fees, experts and speaker arrangements.

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Insightful and high-energy moderation from Ashley Dudarenok and her team.

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On-site curated by ChoZan team

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5-star hotel stays in Shanghai and Hangzhou, all meals, and all in-country travel

What’s Not Covered:
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Your flight to and from China

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Your visa (for those who still need one)

THE FUTURE WON’T WAIT. NEITHER SHOULD YOU.

There are only 20 spots. This will sell out. Don’t be the one who hears about it later.

Faq

Seriously, who should join?

Senior leaders who make decisions. Founders, C-levels, VPs. If you’re hungry for what’s next and not afraid to be challenged, you belong here.

Three words: Access. Curation. Guide. We get you into rooms others can’t. The program is built for deep learning, not sightseeing. And your guide, Ashley, is a true insider. It’s the difference between reading a book and co-writing the next chapter.

Tiny. Max 20 people. This is about real connection and conversation, not a lecture hall.

English. We’ll have translators for any local conversations, so you won’t miss a thing.

Nope. Come as you are. Whether you’re a total newbie or have been in the market for years, you’ll walk away with a new perspective.

The best. We’re talking a mix of the tech giants you know, the stealth startups you don’t, and the weird, wonderful retail concepts that are changing the game.

Yes. We move fast. Wear comfortable shoes. This is an expedition, not a vacation.

You handle the application, but we can give you the invitation letter, if need be.

Business casual. Look sharp, but be ready to move.

You’ll need to pay in full upfront to secure your spot.

No. This is a limited-spot, high-commitment experience. If you can’t make it, you can send another approved leader in your place. Alternatively, join the next tour. For force major, speak with us, of course, we’ll try to help out.

Yes. That’s the whole point. You’ll have more quality conversations at dinners, on buses, and between sessions than you’ve had at any conference.

Yes. The lessons from China – speed, customer obsession, digital fusion – are universal. This will be relevant.

100%. Your safety is our priority. We only work with the best.

Hit the “Apply” button. Fill out the short form. We’re looking for a great mix of people, and we’ll let you know
within 5 business days if you’re in.

China Mega Report 2025 executive insights on China market

Get Your Free China Report

China Mega Report 2025 is here! It’s 700 insightful page on. China’s consumers, innovation, technology, new retail, marketing, and digital space. The report is your ultimate resource for navigating the complexities of the China market in 2025 and beyond.

ashley dudarenok

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