Douban is an interest-based social networking platform. It’s seen as a combination of Goodreads, IMDb, Blogger, Facebook, Pandora, Spotify, Ello and Fancy.com. So what is Douban like? How do people use it? Read on. 1. User and Content Characteristics Douban has over 60 million registered users and 150 million unregistered frequent visitors. Most of them […]
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Most marketers will have heard that Pinterest has joined Facebook, Twitter, and Instagram on the list of sites blocked in China. While Pinterest has never been as popular in China as domestic social media giants like WeChat and Weibo, it has been a useful tool for luxury brands marketing to Chinese consumers. The importance of
No Pinterest? No Problem: 5 Photo-Sharing Alternatives for China’s Luxury Marketers Read More »
WeChat officially launched its Mini Program platform in January this year and in March, Tencent added tons of new functions to it. The new functions are meant to strengthen the mini program platform and expand its applications. On March 27th, WeChat announced the first six new functions. 1. Individual developers can register and create their
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WeChat and Line are both global leaders among instant messaging apps. Compared with other apps of the same type, like WhatsApp and Facebook Messenger, WeChat and Line are much more similar in terms of functions and features. However, WeChat has been outperforming Line in many aspects. For example, regarding active users, according to the latest
WeChat v.s. Line: What Can Line Learn from WeChat? Read More »
Miaopai (秒拍) is a short video sharing and live streaming platform in China, first launched in 2011 by Yixia Technology (一下科技). It’s China’s answer to Vine. In 2013, Miaopai and Weibo established a strategic partnership that greatly increased Miaopai’s exposure and popularity and made it the official short video provider of Weibo. When users upload
Miaopai Introduction: The 3 Basics of Getting Started Read More »
Live streaming witnessed unprecedented growth in 2016 with a remarkable increase in platforms and users. It’s become one of the most popular trends in Chinese social media and a huge boost for e-commerce. Although there are many live streaming platforms, Yizhibo achieved outstanding performance in a short time largely due to its partnership with Sina
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Weibo and WeChat are the two largest social networking platforms in China. They both exert significant influence in Chinese society and play an indispensable role in modern life. Weibo provides microblogging services that are the equivalent of Facebook and Twitter combined. By September, 2016, the number of monthly active users on Weibo had already reached
Branding on Chinese Social Media: WeChat v.s Weibo Read More »
Some companies have resorted to exploiting the use of fake accounts on Chinese social media, in an attempt to promote products, establish a good brand reputation, deal with public relations crises, or even to outsell competitive rival brands. It is not uncommon for companies to hire online public relations or marketing agencies to create fake
All You Need to Know About Fake Accounts on Chinese Social Media Read More »
Tencent officially launched WeChat Mini Programs on January 9th, 2017. It’s a significant milestone for WeChat and a turning point for mobile operating systems. Industry insiders even predict that WeChat could one day rival iOS and Android to become another major mobile operating system. So what do you need to know about WeChat mini programs?
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Weibo is an effective digital marketing platform for companies seeking to engage Chinese consumers. However, it can be difficult to select the most suitable advertising option for your brand’s needs. Advertising on Weibo is a difficult skill to master due to the complexity of the platform. This article will explain the different Weibo advertising options,
Advertising on Weibo: Which Weibo Advertising Option is Best for You? Read More »
