There is no denying that social media is the best way to approach target customers and raise brand awareness in China, as the country has an extraordinarily high mobile device penetration rate. With new social media products and programmes constantly appearing, 2017  witnessed countless innovat...
Sina Weibo, one of the most popular social media sites in China, released its Q4 2017 financial report on February 13th. Let’s look at the key highlights. 1. Steadily growing active users By the end of 2017, Weibo reported 392 million monthly active users (MAU) and 172 million daily active users...
Launched in 2009, Sina Weibo is one of the biggest social media sites in China. To reach out to mainland consumers, establishing a prominent presence on Weibo is a must. Here are 5 steps to help you get started on Weibo marketing. What is Sina Weibo ? It’s a microblogging site and is like China’...
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