Chinese Tech & Innovation

China’s digital transformation involves rapidly adopting advanced technologies like AI, 5G, IoT, and big data to modernize its economy and society. This includes integrating these technologies into traditional industries to create efficient and innovative business models. The transformation focuses on building digital infrastructure, enhancing services, and fostering tech-driven innovation across sectors like finance, healthcare, and […]

In the fast-changing digital world, China leads the way in combining gaming and social media. The importance of being adaptable to digital innovation, especially given the context of Chinese consumers has been foreseen from experts in the industry. It’s not just in China, the global gamification market is set to grow over USD 34 million

In China, brand marketing that uses virtual and AI technologies is having an increasingly major impact on purchasing decisions, as customers seek new and interesting experiences. AIGC (artificial intelligence-generated content) and other virtual marketing strategies have piqued the interest of investors, producers, celebrities, and social media platforms. Brands can expect greater innovation and originality in

In China, omnichannel sales, also known as New Retail, are predicted to reach 1.8 trillion yuan by 2023. As new retail models emerge, the ratio of physical online retail to total retail sales of consumer goods has risen from 20.7% in 2019 to 27.1% in 2022.  In most top-tier Chinese cities, internet buying and quick