LATEST CHINA MARKETING AND CONSUMERS INSIGHTS

Inside the Alibaba Ecosystem and the Alibaba Zoo: What Tech Companies Need to Know

Inside the Alibaba Ecosystem and the Alibaba Zoo: What Tech Companies Need to Know

Alibaba Group is far more than China’s leading e-commerce company. In 2025, it stands as a sprawling digital ecosystem that touches nearly every aspect of consumer and enterprise life. From online marketplaces to fintech, logistics, cloud computing, and AI research, Alibaba has established an interconnected network that drives trade, technology, and services worldwide. This vast […]

October 26, 2025
What is China’s Digital Transformation?

What is China’s Digital Transformation?

China’s digital transformation involves rapidly adopting advanced technologies like AI, 5G, IoT, and big data to modernize its economy and society. This includes integrating these technologies into traditional industries to create efficient and innovative business models. The transformation focuses on building digital infrastructure, enhancing services, and fostering tech-driven innovation across sectors like finance, healthcare, and […]

March 25, 2025
How Chinese Companies are Creating Engaging and Social Gaming Experiences in 2023

How Chinese Companies are Creating Engaging and Social Gaming Experiences in 2023

In the fast-changing digital world, China leads the way in combining gaming and social media. The importance of being adaptable to digital innovation, especially given the context of Chinese consumers has been foreseen from experts in the industry. It’s not just in China, the global gamification market is set to grow over USD 34 million […]

November 17, 2023

What are WeChat Mini Programs?

WeChat mini programs achieved over 450 million daily active users in 2021. Their cloud-based ecosystem now comprises more than 3 million of these mini programs. In-person order taking and paper menus could become a thing of the past as more restaurants switch to user-friendly QR codes. Provincial governments are using mini programs to manage the […]

October 20, 2022

A Brief Introduction to WeChat Pay

WeChat Pay is an in-app payment feature that allows all WeChat users to pay for transactions quickly on their mobile phones. It’s fully optimised for online and offline businesses and it is expected to offer more opportunities in the near future. WeChat Pay can be used in 49 countries and regions around the world, and […]

October 13, 2022

A Comprehensive Overview: Douban

Douban is an interest-based social networking platform. It’s seen as a combination of Goodreads, IMDb, Blogger, Facebook, Pandora, Spotify, Ello and Fancy.com. So what is Douban like? How do people use it? Read on. 1. User and Content Characteristics Douban has over 60 million registered users and 150 million unregistered frequent visitors.  Most of them […]

April 6, 2017
miaopai

Miaopai Introduction: The 3 Basics of Getting Started

Miaopai (秒拍) is a short video sharing and live streaming platform in China, first launched in 2011 by Yixia Technology (一下科技). It’s China’s answer to Vine. In 2013, Miaopai and Weibo established a strategic partnership that greatly increased Miaopai’s exposure and popularity and made it the official short video provider of Weibo. When users upload […]

March 16, 2017

A Comprehensive Overview: Yizhibo

Live streaming witnessed unprecedented growth in 2016 with a remarkable increase in platforms and users. It’s become one of the most popular trends in Chinese social media and a huge boost for e-commerce. Although there are many live streaming platforms, Yizhibo achieved outstanding performance in a short time largely due to its partnership with Sina […]

March 10, 2017