LATEST CHINA MARKETING AND CONSUMERS INSIGHTS

Xiaohongshu logo sign displayed on modern building exterior in China representing RedNote social commerce platform

Xiaohongshu (RedNote): The Lifestyle & Beauty Network

In 2025, Xiaohongshu (RedNote) had become too large and commercially significant to be described as just another social platform. Reuters reported in January that Xiaohongshu was already serving more than 300 million users, placing it firmly among China’s most influential consumer platforms.  In the same month, the app gained more than 700,000 new users in […]

March 25, 2026