Webinar

Livestreaming has been a huge trend in China in the past few years and in 2019, the number of livestreamers and viewers combined reached 504 million. Covid-19 fuelled the rise of livestreaming marketing as Chinese consumers, who were staying home more, enjoyed virtual shopping to feel more connected...

In recent years China’s Maternity and Infant Care industry has been rapidly growing, partially fueled by China’s two-child policy. Other factors are accelerated urbanization, increases in income and a willingness by working moms to take care of themselves and children with high quality products....

According to the most recent data, 80% of Chinese consumers are paying more attention to eating healthier after the epidemic. Does it mean that the health, food, and nutrition sectors are on the rise in China post COVID-19? What opportunities do foreign players have in the market? How will existing...

COVID-19 has greatly impacted the tourism industry. Consider this recent data: compared to the 420 million RMB reached in 2019 during China’s spring festival, the same period in 2020 reached just 152 million RMB.  The tourism industry is undoubtedly destroyed, and will experience several s...

It’s no secret that China has been one of the most forefront players in the digital scene. There has always been an abundant supply of technology, consumer base and products in China. As soon as the pandemic hit, the adoption of digitalisation accelerated and the switch to the digital consumption...

COVID-19 has brought drastic changes to people's lives across the globe. People are advised to stay at home, minimise social interactions, work from home, etc. In the post COVID-19 times, the new normal in China has created new demands and new consumer behaviours. For instance, more people started...