If you’re marketing to Chinese consumers and you’re still treating WeChat vs Weixin as the same platform, you’re leaving opportunity — and potentially revenue — on the table. On the surface, they look identical. But behind the scenes? They operate as two separate ecosystems, built for different audiences, governed by different laws, and offering very […]

Growing WeChat followers requires more than frequent posting or short-term promotions. With over 1.3 billion daily users and an increasingly algorithm-driven discovery system, WeChat follower growth now depends on content relevance, engagement quality, and ecosystem integration. This guide explains how brands and creators can increase WeChat followers organically and sustainably by aligning with WeChat’s recommendation […]

External links in WeChat require careful handling to avoid security prompts, blocked access, or user drop-off. In 2025–26, WeChat evaluates every external URL based on domain trust, redirect behavior, compliance signals, and user experience risk. With over a billion monthly active users and embedded in daily life from messaging and payments to mini-programs and content […]

In 2025, “Store Mini Program (门店小程序)” and the “WeChat Virtual Business Card” (企业微信对外名片) have become the twin engines of WeChat-native retail: one closes the transaction loop from discovery to checkout; the other standardizes identity and follow-up across private-domain touchpoints.  WeChat’s own 2025 Open Class underscored this shift. WeChat Shop (微信小店) GMV in 2024 grew 1.92× […]

In Q3 2024, WeChat Mini Programs facilitated over RMB 2 trillion in gross merchandise value (GMV), driven by expanded services like food delivery, EV charging, and medical services. Meanwhile, Tencent reported that its Marketing Services revenue grew 17% year-on-year, powered largely by demand across Mini Programs, Weixin Search (搜一搜), and Video Accounts (视频号). These numbers […]

When it comes to messaging apps in Asia, WeChat and LINE are two of the most prominent names in the industry. However, while LINE has carved out a solid niche in places like Japan and Taiwan, WeChat has taken things to another level entirely, evolving into a full-blown “super app” that’s practically essential for daily […]

WeChat Mini Programs have taken China’s digital landscape by storm, quietly revolutionizing how brands connect with consumers on the country’s most popular social media platform. If you’re a marketer eyeing the Chinese market, understanding WeChat Mini Programs is essential. These “apps within an app” enable users to shop, play, and interact with brands without leaving […]

WeChat mini programs achieved over 450 million daily active users in 2021. Their cloud-based ecosystem now comprises more than 3 million of these mini programs. In-person order taking and paper menus could become a thing of the past as more restaurants switch to user-friendly QR codes. Provincial governments are using mini programs to manage the […]

WeChat Pay is an in-app payment feature that allows all WeChat users to pay for transactions quickly on their mobile phones. It’s fully optimised for online and offline businesses and it is expected to offer more opportunities in the near future. WeChat Pay can be used in 49 countries and regions around the world, and […]

WeChat began life as a basic messaging app focused on text messages. Then, it added phone and video calling capabilities.

Given its huge number of active users, WeChat has become a battlefield for advertisers to showcase and promote their products. Currently, WeChat offers two major advertising options, namely Moments ads and account ads. Only brands with verified official accounts in specific industries can apply to become WeChat advertisers. WeChat Moments Ads WeChat Moments is like […]

Since its official launch in 2011, WeChat has become the leading social media platform in China. According to the Tencent Q3 2016 Financial Report, there are around 846 million monthly active users. This includes both the Chinese and overseas versions and is an increase of 30% over last year. WeChat has developed into a strong […]