China’s influencer economy is bigger, faster, and more competitive than ever. In 2024 alone, MCNs — multi-channel networks — were behind many of the country’s record-breaking livestream sales and viral content trends. They’re the engines connecting brands with top creators, building campaigns across Douyin, Kuaishou, Bilibili, and RedNote, and turning social buzz into measurable sales. […]
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Alibaba Group is far more than China’s leading e-commerce company. In 2025, it stands as a sprawling digital ecosystem that touches nearly every aspect of consumer and enterprise life. From online marketplaces to fintech, logistics, cloud computing, and AI research, Alibaba has established an interconnected network that drives trade, technology, and services worldwide. This vast
Inside the Alibaba Ecosystem and the “Alibaba Zoo”: What Tech Companies Need to Know Read More »
China is now the world’s fastest-growing hub for digital trade. In the first half of 2024, cross-border e-commerce reached 1.22 trillion yuan (US$171 billion), a 10.5% year-over-year increase. Giants like Alibaba, JD.com, and Pinduoduo are investing in supply-chain innovation, while Shein and Temu exploit the U.S. “de minimis” rule to ship low-value goods duty-free. For global SMEs, Chinese B2B marketplaces have become essential. They offer verified suppliers, escrow protection,
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If you’re asking what Douyin is, it’s not just a Chinese version of TikTok. It’s a digital universe where content, commerce, and payment are tightly linked. A viewer can discover a product, watch it in use, and make a purchase, all without ever leaving the feed. In March 2025, Douyin reached 1 billion monthly active
What Is Douyin? How Brands Are Winning Big on China’s TikTok Read More »
China’s e-commerce market reached US$3.1 trillion in 2024, growing 6.3% annually and climbing to US$3.85 trillion by 2028. Nearly half of all global online transactions now happen in China, making this the story of how China became the world’s e-commerce king. But the story isn’t just about scale. It’s about how shopping became part of digital life for over a
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China’s retail market is experiencing robust growth, with the sector’s size estimated to reach USD 1.94 trillion in 2024 and projected to expand to USD 2.87 trillion by 2029, growing at a CAGR of 8.17%. This growth is fueled by rising disposable incomes, rapid urbanization, and the proliferation of e-commerce platforms like Alibaba’s Tmall and
China Retail Market: Trends, Growth, and Reinventing the Customer Experience Read More »
China’s digital transformation involves rapidly adopting advanced technologies like AI, 5G, IoT, and big data to modernize its economy and society. This includes integrating these technologies into traditional industries to create efficient and innovative business models. The transformation focuses on building digital infrastructure, enhancing services, and fostering tech-driven innovation across sectors like finance, healthcare, and
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Chinese consumer behavior refers to the purchasing habits, preferences, and decision-making processes of consumers in China. This behavior is shaped by rapid technological advancements, cultural traditions, shifting economic conditions, and the continuously evolving digital landscape. Businesses that understand Chinese consumer behavior can refine their products, marketing strategies, and services to align with the specific needs
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Companies everywhere are looking to China for digital transformation lessons. It is now common knowledge that companies need digital transformation in order to cut costs and run efficiently in the modern age. It involves streamlining processes and the adoption of new technologies. But why China specifically? By this year, China’s digital transformation sector is expected
Lessons from China’s Digital Transformation for Global Brands Read More »
The age old question “why hire a keynote speaker?”. Well, they distill complex ideas into engaging narratives, setting the stage for events with their ability to connect and inspire. A keynote speaker is important in establishing the event’s theme and guiding audience engagement, leaving a lasting impression that resonates long after the event concludes. Again,
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