BOOK A CONSULTATION

admin

rise of foreign stars in chinese social media

The Rise of Foreign Stars in Chinese Social Media: Trends, Impact, and Future Outlook

Leave a Comment / China’s Digital Marketing & Social Media, KOLs in China /

Eastern Asia has the highest number of internet users in the world, with 1.34 billion as of 2025. Because China has a huge online population, foreign digital stars are seizing new opportunities to connect with increasingly globalized Chinese audiences. The foreign influencer trend is driving authentic engagement and e-commerce growth. But success in China demands […]

The Rise of Foreign Stars in Chinese Social Media: Trends, Impact, and Future Outlook Read More »

WeChat app listing on a smartphone, illustrating the platform environment where brands grow and manage WeChat followers.

11 Ways to Boost WeChat Followers

Leave a Comment / China’s Digital Marketing & Social Media, WeChat /

Growing WeChat followers requires more than frequent posting or short-term promotions. With over 1.3 billion daily users and an increasingly algorithm-driven discovery system, WeChat follower growth now depends on content relevance, engagement quality, and ecosystem integration. This guide explains how brands and creators can increase WeChat followers organically and sustainably by aligning with WeChat’s recommendation

11 Ways to Boost WeChat Followers Read More »

external links in wechat

How to Freely Use External Links in WeChat

Leave a Comment / China’s Retail, E-commerce & Social Commerce, WeChat /

External links in WeChat require careful handling to avoid security prompts, blocked access, or user drop-off. In 2025–26, WeChat evaluates every external URL based on domain trust, redirect behavior, compliance signals, and user experience risk. With over a billion monthly active users and embedded in daily life from messaging and payments to mini-programs and content

How to Freely Use External Links in WeChat Read More »

Store Mini Program: WeChat Virtual Business Card

Leave a Comment / Chinese Tech & Innovation, WeChat /

In 2025, “Store Mini Program (门店小程序)” and the “WeChat Virtual Business Card” (企业微信对外名片) have become the twin engines of WeChat-native retail: one closes the transaction loop from discovery to checkout; the other standardizes identity and follow-up across private-domain touchpoints.  WeChat’s own 2025 Open Class underscored this shift. WeChat Shop (微信小店) GMV in 2024 grew 1.92×

Store Mini Program: WeChat Virtual Business Card Read More »

How to Implement Customer-centric Digital Transformation: Lessons From Haier’s RenDanHeYi

How to Implement Customer-centric Digital Transformation: Lessons From Haier’s RenDanHeYi

Leave a Comment / Case study, China’s Digital Marketing & Social Media /

In the era of AI and the Internet of Things (IoT), companies are under pressure to transform digitally while maintaining a laser-like focus on customer needs. One notable blueprint for customer-centric digital transformation comes from China’s Haier Group, through its innovative Rendanheyi model. First introduced in 2005 by Haier’s visionary CEO Zhang Ruimin, Rendanheyi has

How to Implement Customer-centric Digital Transformation: Lessons From Haier’s RenDanHeYi Read More »

kol marketing agencies

13 KOL Marketing Agencies Driving Brand Success in China

Leave a Comment / KOLs in China /

In 2025, China accounted for 58% of the global KOL (Key Opinion Leader) marketing spend, with the local market projected to reach approximately RMB 93 billion (US$13 billion). That’s not just a significant number — it signals where the future of influencer marketing is being built. But none of that works without the right agency

13 KOL Marketing Agencies Driving Brand Success in China Read More »

How to Sell on WeChat ? 5 Effective Strategies 

Leave a Comment / China’s Retail, E-commerce & Social Commerce, WeChat /

In Q3 2024, WeChat Mini Programs facilitated over RMB 2 trillion in gross merchandise value (GMV), driven by expanded services like food delivery, EV charging, and medical services. Meanwhile, Tencent reported that its Marketing Services revenue grew 17% year-on-year, powered largely by demand across Mini Programs, Weixin Search (搜一搜), and Video Accounts (视频号). These numbers

How to Sell on WeChat ? 5 Effective Strategies  Read More »

Fake Accounts on Weibo & Chinese Social Media

Fake Accounts on Weibo & Chinese Social Media

Leave a Comment / Weibo /

China’s social media landscape in 2025 is grappling with a long-standing open secret: the prevalence of fake accounts and fabricated engagement on major platforms, especially Sina Weibo. Weibo – often referred to as China’s Twitter – has 588 million monthly active users, but not all are genuine individuals.  A vast ecosystem of “zombie” followers, professional

Fake Accounts on Weibo & Chinese Social Media Read More »

What Is Involution and The Lying Flat Trend In China?

What Is Involution and The Lying Flat Trend In China?

Leave a Comment / Chinese Consumers & Trends /

Nowadays, involution (内卷) and lying flat (躺平) have become defining terms in China. Involution describes a cycle where everyone works harder but gains less, while lying flat reflects a conscious refusal to chase hollow milestones.  Competition in education and the workforce has reached new heights, and many young adults feel dissatisfied and frustrated. According to

What Is Involution and The Lying Flat Trend In China? Read More »