admin

Weibo is an effective digital marketing platform for companies seeking to engage Chinese consumers. However, it can be difficult to select the most suitable advertising option for your brand’s needs.  Advertising on Weibo is a difficult skill to master due to the complexity of the platform. This article will explain the different Weibo advertising options […]

A large follower base is an essential prerequisite for those looking to launch a promotion campaign on Weibo. The more followers that a brand has, the more likely its Weibo content is to reach its potential customers. Therefore, growing followers is the primary goal for the Weibo marketing strategy of most brands. Below we will

More and more brands are active on Weibo and the platform should be seen as a way to achieve effective branding in the Chinese market. Companies can build databases, promote their brand image, get feedback, increase sales and deploy effective advertising. Some of the international brands that have registered official accounts on Weibo include: Coca-Cola,