In the fast-changing digital world, China leads the way in combining gaming and social media. The importance of being adaptable to digital innovation, especially given the context of Chinese consumers has been foreseen from experts in the industry. It’s not just in China, the global gamification market is set to grow over USD 34 million […]

In China, brand marketing that uses virtual and AI technologies is having an increasingly major impact on purchasing decisions, as customers seek new and interesting experiences. AIGC (artificial intelligence-generated content) and other virtual marketing strategies have piqued the interest of investors, producers, celebrities, and social media platforms. Brands can expect greater innovation and originality in […]

The retail industry is constantly evolving, and China has emerged as a global leader in shaping the future of retail. With its massive consumer market, technological advancements, and innovative approaches, China’s retail landscape offers valuable insights and lessons for the rest of the world. China’s retail market will experience a compound annual growth rate exceeding […]

The rise of new consumer brands is one of the most notable phenomena in the Chinese business landscape in recent years. These new brands have rapidly developed by targeting high-demand markets that established brands have overlooked and gaining a foothold in the market.  For example, the cosmetics brand Perfect Diary (完美日记) went public on the […]

For a long time, Western business management models were dominant in the industrial and manufacturing world. This stands to reason as the industrial revolution began and advanced in these countries. From the assembly line innovations of Ford early in the industrial revolution to Motorola’s Six Sigma model to ensure high quality and minimal waste, they […]

In China, omnichannel sales, also known as New Retail, are predicted to reach 1.8 trillion yuan by 2023. As new retail models emerge, the ratio of physical online retail to total retail sales of consumer goods has risen from 20.7% in 2019 to 27.1% in 2022.  In most top-tier Chinese cities, internet buying and quick […]

When conducting business in China, it’s crucial to be prepared to navigate the complex external environment, beyond just focusing on your own products. China boasts one of the world’s largest and constantly evolving markets, with industry giants like Alibaba, ByteDance, and Tencent controlling people’s entertainment and consumption habits. These platforms offer diverse functions, audiences, and […]

China has grown to be one of the largest economies in the world. With a population of 1.4 billion, consumer brands in China are growing at a fast pace and shortening the time to the maturity stage compared to traditional brands that have been developing for decades. But there are changes in core customers, purchase […]

MCNs or Multi-channel networks are quite common in China. They are also essential when trying to contact KOLs for your brand. Most KOLs are affiliated with one of these MCNs so you need to understand how MCNs work.  There are hundreds upon thousands of MCNs in China, both large and small, so keep in mind […]

The Chinese economy is booming, and its rising middle-class means increased demands across all sectors. B2B connections stemmed from China’s digital transformation. Jack Ma, the founder of Alibaba.com, became one of the fathers of China’s B2B e-commerce. Alibaba connects small businesses around the world with Chinese manufacturers and suppliers. Because of this, it thrived and […]

With more than 727 million online viewers (68.1% of Chinese internet users), live streaming is the most widely used video format in China among Chinese netizens. According to Forbes, livestream shopping is a $500 billion USD market in 2022, surpassing Western social media and e-commerce sites like Facebook, Amazon, or Twitter.  There is a ton […]

China has become the world’s second-largest FMCG market and the largest ecommerce in the last decades, thanks to its rapid expansion. According to the China Internet Network Information Center, 27.3% of customers only shop on traditional e-commerce platforms in the last 6 months (before 2022.6); at the same time, the number of consumers shopping on […]