Online video-sharing platforms shaped the way we consume videos since more than 15 years now. Viewers use these platforms to watch news and entertainment, express opinions or buy what they see. Even though YouTube and Youku are similar, Youku does a better job catering to brands’ needs. Difference...
With more than 889 million monthly active users and 200 million of them linking their WeChat account to bank cards, there’s no doubt that WeChat is a major player in Chinese social media and e-commerce. WeChat Pay has made the platform more than just an instant messaging app. WeChat users buy movi...
Douban is an interest-based social networking platform. It’s seen as a combination of Goodreads, IMDb, Blogger, Facebook, Pandora, Spotify, Ello and Fancy.com. So what is Douban like? How do people use it? Read on. 1. User and Content Characteristics Douban has over 60 million registered users an...
WeChat officially launched its Mini Program platform in January this year and in March, Tencent added tons of new functions to it. The new functions are meant to strengthen the mini program platform and expand its applications. On March 27th, WeChat announced the first six new functions. 1. Individ...
WeChat and Line are both global leaders among instant messaging apps. Compared with other apps of the same type, like WhatsApp and Facebook Messenger, WeChat and Line are much more similar in terms of functions and features. However, WeChat has been outperforming Line in many aspects. For example, r...
Douban, launched in 2005, is a Chinese culture online community that focuses on film, books and music recommendations and commenting. It is also a social network that integrates friends, groups and collections. Gathering hundreds of millions of users, Douban has built a strong user base for its know...
As the biggest instant messaging app in China, WeChat’s new Ads Exchange feature increases brands’ abilities to reach their target audience.  Brands may cooperate with bloggers for either Ad Display or tailor-made Content Production. Based on its 1.151 billion monthly active users database, WeC...
Miaopai (秒拍) is a short video sharing and live streaming platform in China, first launched in 2011 by Yixia Technology (一下科技). It’s China’s answer to Vine. In 2013, Miaopai and Weibo established a strategic partnership that greatly increased Miaopai’s exposure and popularity and ma...
Live streaming witnessed unprecedented growth in 2016 with a remarkable increase in platforms and users. It’s become one of the most popular trends in Chinese social media and a huge boost for e-commerce. Although there are many live streaming platforms, Yizhibo achieved outstanding performance in...
On February 20th, CBNData and Taobao iFashion jointly released the “2017 iFashion Consumption Trend Report”. Based on data from Alibaba and focusing on Taobao’s iFashion platform, the report revealed in-depth insights into consumer behaviour and predicted 8 iFashion consumption trends in China...
Weibo and WeChat are the two largest social networking platforms in China. They both exert significant influence in Chinese society and play an indispensable role in modern life. Weibo provides microblogging services that are the equivalent of Facebook and Twitter combined. By September, 2016, the n...
Miaopai is the largest short video social media platform in China with over 250 million daily views. It’s also the leading Chinese mobile video platform. Its strategic alliance with Weibo has given it sustainable growth and traffic. This makes it an obvious choice for brands doing social media ma...
On January 9th, 2017, Tencent officially released WeChat’s mini program platform. Mini programs are cloud-based embedded apps within WeChat, apps within an app (but they couldn’t be called apps due to Apple’s terms of service agreements). Their introduction means that users don’t need to ins...
Some companies have resorted to exploiting the use of fake accounts on Chinese social media, in an attempt to promote products, establish a good brand reputation, deal with public relations crises, or even to outsell competitive rival brands. It is not uncommon for companies to hire online public re...
Tencent officially launched WeChat Mini Programs on January 9th, 2017. It’s a significant milestone for WeChat and a turning point for mobile operating systems. Industry insiders even predict that WeChat could one day rival iOS and Android to become another major mobile operating system. So what d...
Here are the 5 hottest Valentine's Day campaigns of 2017: McDonald's McDonald’s launched a campaign from February 7th to the 14th asking customers to “Share your kiss photos to enjoy a macaron”. Couples who bought medium or large drinks at McCafés and shared a photo of themselves kissing wit...
China’s KOL economy has been one of the fastest-growing and most durable economic phenomenon in recent years. In the second half of 2019, multiple Chinese e-commerce platforms launched KOL strategies, while many companies win consumers and positive reputation through partnerships with key opinion...
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