This April, WeChat successfully added several new functions and features to their mini programs and official accounts. What are they? What effect are they having? Let’s have a look. Tencent officially launched WeChat Mini Programs in January 2017. They’re apps that can be accessed and used withi...
There’s growing interest in Chinese social media from all corners and more and more mid-sized businesses are looking for agencies that can help them connect with Chinese consumers. It’s hard to find an overview of the key players so we’ve compiled a list of major agencies focusing on CSM. Thei...
On April 19th, Weibo officially launched Weibo Story (微博故事). A beta version is now available on the latest version of the iOS app (version 7.4.0) but it’s only open to some users (iOS app users and those verified ones with personal ID card or Alipay account information) after application....
889 million MAUs, millions of official accounts and hundreds of thousands of third-party developers. In the past 7 years, WeChat has established an extensive ecosystem centering this mega messenger application, and becomes a vital part of China’s mobile internet today. To understand this multi-tri...
Ranging from influential celebrities and bloggers to featured communities and interest pages, Weibo KOLs (Key Opinion Leaders) are sophisticated enough to amass a large number of followers thanks to their content creation talent. For emergent brands and products, a Weibo KOLs’ follower base and pu...
Chinese consumer behavior seems to change faster than in other markets. Increasing exposure to and integration of social media in daily life play a significant role in this rapid change. The market can also be quite complex as different groups and regions have different needs and may experience diff...
Online video-sharing platforms shaped the way we consume videos since more than 15 years now. Viewers use these platforms to watch news and entertainment, express opinions or buy what they see. Even though YouTube and Youku are similar, Youku does a better job catering to brands’ needs. Difference...
With more than 889 million monthly active users and 200 million of them linking their WeChat account to bank cards, there’s no doubt that WeChat is a major player in Chinese social media and e-commerce. WeChat Pay has made the platform more than just an instant messaging app. WeChat users buy movi...
Douban is an interest-based social networking platform. It’s seen as a combination of Goodreads, IMDb, Blogger, Facebook, Pandora, Spotify, Ello and Fancy.com. So what is Douban like? How do people use it? Read on. 1. User and Content Characteristics Douban has over 60 million registered users an...
WeChat officially launched its Mini Program platform in January this year and in March, Tencent added tons of new functions to it. The new functions are meant to strengthen the mini program platform and expand its applications. On March 27th, WeChat announced the first six new functions. 1. Individ...
WeChat and Line are both global leaders among instant messaging apps. Compared with other apps of the same type, like WhatsApp and Facebook Messenger, WeChat and Line are much more similar in terms of functions and features. However, WeChat has been outperforming Line in many aspects. For example, r...
Douban, launched in 2005, is a Chinese culture online community that focuses on film, books and music recommendations and commenting. It is also a social network that integrates friends, groups and collections. Gathering hundreds of millions of users, Douban has built a strong user base for its know...
As the biggest instant messaging app in China, WeChat’s new Ads Exchange feature increases brands’ abilities to reach their target audience.  Brands may cooperate with bloggers for either Ad Display or tailor-made Content Production. Based on its 1.151 billion monthly active users database, WeC...
Miaopai (秒拍) is a short video sharing and live streaming platform in China, first launched in 2011 by Yixia Technology (一下科技). It’s China’s answer to Vine. In 2013, Miaopai and Weibo established a strategic partnership that greatly increased Miaopai’s exposure and popularity and ma...
Live streaming witnessed unprecedented growth in 2016 with a remarkable increase in platforms and users. It’s become one of the most popular trends in Chinese social media and a huge boost for e-commerce. Although there are many live streaming platforms, Yizhibo achieved outstanding performance in...
On February 20th, CBNData and Taobao iFashion jointly released the “2017 iFashion Consumption Trend Report”. Based on data from Alibaba and focusing on Taobao’s iFashion platform, the report revealed in-depth insights into consumer behaviour and predicted 8 iFashion consumption trends in China...
Weibo and WeChat are the two largest social networking platforms in China. They both exert significant influence in Chinese society and play an indispensable role in modern life. Weibo provides microblogging services that are the equivalent of Facebook and Twitter combined. By September, 2016, the n...
Miaopai is the largest short video social media platform in China with over 250 million daily views. It’s also the leading Chinese mobile video platform. Its strategic alliance with Weibo has given it sustainable growth and traffic. This makes it an obvious choice for brands doing social media ma...
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