Our blog: China’s technology, consumer and new retail insights
We’ve written a lot of articles on a variety of topics that can benefit everyone from a complete beginner to experienced marketers. Do a search for a specific topic of interest or read them in sequence for a broader view. It’s up to you.
LATEST CHINA MARKETING AND CONSUMERS INSIGHTS
Chinese Companies’ Social Gaming Strategies
Chinese companies no longer build social gaming strategies around standalone titles. Instead, they structure gaming around integrated systems that combine distribution, community, and monetization into a single operating environment. The scale of this shift is already visible in the 2025 data. China’s domestic gaming market reached 350.789 billion yuan with 683 million users, marking record […]
Who Made Black Myth Wukong? Inside Game Science’s AAA Playbook
Anyone searching for who made Black Myth Wukong wants the direct answer first. The game was developed by Game Science, a Hangzhou-based game studio founded in 2014 by Feng Ji. The company is often included among Hangzhou’s “Six Little Dragons” and is widely regarded as China’s first AAA game studio, which lends the story broader […]
Manycore Tech: Coohom, Spatial Intelligence, and China’s 3D Design Stack
Manycore Tech is one of the more useful case studies in China’s 2026 technology story because it shows how a company can turn a specialized capability into a commercial stack. In ChoZan terms, that matters because the broader shift is no longer about isolated innovation. It is about deployment, operational fit, and integrated systems that […]
Meituan Food Delivery: How Meituan Built China’s Local Services and On-Demand Delivery System
In recent years, Meituan Food Delivery has come to define how Chinese consumers eat, shop, and travel. This reflects broader shifts in China’s retail trends, where local services, commerce, and logistics are merging into integrated platforms. In 2025, the company combined meal deliveries, groceries, travel bookings, and entertainment into one local services super app. Backed […]
UBTECH Robotics: How the Company Is Bringing Humanoid Robots Into Real-World Industry
The global excitement around humanoid robotics has grown quickly since 2025. At the same time, this momentum reflects broader shifts in China’s digital transformation across AI, robotics, and industrial systems. Advances in embodied AI are moving robots out of research labs and into factories, logistics hubs, and even border checkpoints. Among the pioneers, UBTECH Robotics […]
Pony AI: How a Robotaxi Startup Is Scaling Fleets, Freight, and Global Autonomy
The rise of autonomous mobility has moved from lab prototypes to commercial services that carry passengers every day. This transition reflects broader shifts in China’s artificial intelligence, where systems are moving from experimentation to real-world deployment. Pony AI has emerged as one of the leaders in this transformation. The company, founded by James Peng in […]
CATL: How China’s Battery Giant Became an Energy Infrastructure Platform
CATL is no longer just the world’s largest EV battery manufacturer. It has shifted into an energy infrastructure platform that controls how energy is stored, distributed, and deployed at scale. That shift explains its growing role in global energy systems beyond vehicles. Its 2025 report and 2026 expansion pipeline show a clear direction. CATL is […]
XPeng Flying Car: How AeroHT Fits Into XPeng’s Broader AI Mobility Strategy
The story of the XPeng flying car is larger than one futuristic product. It sits inside two bigger shifts that matter in 2025 and 2026. One is China’s move from prototypes to deployable systems within China’s broader digital transformation model. The other is XPeng’s move from a smart EV maker to a broader physical-AI mobility […]
JD Logistics: How JD Built China’s Most Integrated Supply Chain System
China’s retail and logistics landscape has entered a phase in which infrastructure, not interfaces, defines competitive advantage across the ecosystem. The companies that win are the ones that control fulfillment, delivery, and inventory as a unified system. JD Logistics sits at the center of this shift. This reflects a broader shift in how China builds […]
KOL Marketing in China: 6 Tips for Luxury Brands
For luxury brands, KOL marketing in China now sits much closer to revenue strategy than brand visibility. At the start of 2025, China had 1.11 billion internet users and 1.08 billion social media user identities, underscoring the scale of a luxury audience already deeply integrated into platform-led discovery, evaluation, and influence behavior. In other words, […]
Lessons from China’s Digital Transformation for Global Brands
The conversation around China’s digital ecosystem has shifted from fascination to a hard-nosed assessment of infrastructure. Global brands that once viewed China as a distinct market for adaptation now recognize it as the proving ground for a new commercial architecture. In 2026, the country’s digital transformation has matured beyond consumer-facing apps into a deeply embedded […]
4 Reasons Why China’s Live Commerce Is Thriving and What Overseas Businesses Can Learn From It
In recent years, China’s live commerce has progressed from an emerging trend to a dominant retail model. Across the country, hundreds of millions of viewers watch hosts demonstrate everything from lipstick to tractors in real time. This fusion of entertainment and shopping is projected to become a trillion-yuan industry by 2026. Growth has been so […]
