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OUR BLOG: CHINA MARKETING INSIGHTS AND ARTICLES
We’ve written a lot of articles on a variety of topics that can benefit everyone from a zero beginner to experienced marketers. Do a search for a specific topic of interest or read them in sequence for a broader view. It’s up to you.

LATEST CHINA MARKETING AND CONSUMERS INSIGHTS

Introduction to Weibo Landing Page Ads

The Weibo landing page (微博开机报头) was originally introduced in 2014 with the aim of providing broad advertising exposure when users first open Weibo. How do

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Overview of WeChat KOL Promotion

Key Opinion Leaders are powerful influencers on Chinese social media platforms, including WeChat. As opposed to Weibo, which limits users to 140 words per post,

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What’s New: Recent WeChat Updates

This April, WeChat successfully added several new functions and features to their mini programs and official accounts. What are they? What effect are they having?

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Overview of Weibo KOL Promotion

Ranging from influential celebrities and bloggers to featured communities and interest pages, Weibo KOLs (Key Opinion Leaders) are sophisticated enough to amass a large number

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How to Sell on WeChat?

With more than 889 million monthly active users and 200 million of them linking their WeChat account to bank cards, there’s no doubt that WeChat

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