LATEST CHINA MARKETING AND CONSUMERS INSIGHTS
Wang Hong Dominate WeChat Social Search Optimization
Wang Hong (网红) know something about future WeChat social search optimization that you don’t, and it’s a game changer that’s only going to increase the ubiquity
The “Live Streaming +” Mode is Flourishing in China
Starting in 2016, live streaming in China has been making headlines in mobile Internet news. Its breakthrough in the booming mobile internet sector is because
Kantar Report: WeChat and Weibo Are Not Enough for Social Media Marketing
Recently, Kantar, one of the world’s largest marketing communication groups, has published its China Social Media Impact Report for 2017 and it illustrates just how
A List of Major Chinese KOL Agencies and Platforms
KOL (Key Opinion Leaders) are powerful influencers on Chinese social media platforms, including WeChat, Weibo, Yizhibo and Miaopai, etc. Many businesses are looking for agencies
Short Videos in China: Novel, Localized and Shorter Content Are More Popular
In 2016, here were 153 million users regularly watching short videos in China. This is expected to reach 242 million by the end of 2017,
5 Ways Mini Programs Will Reshape Luxury Retailing in China
With over 938 million monthly active users by the first quarter of 2017, WeChat is the most important social media platform in China. WeChat is
5 Ways to Make Your WeChat Content Go Viral
WeChat has become a battleground for marketers in China. According to data from iiMedia Research, there were over 12 million official WeChat accounts in 2016.
Introduction to Weibo Landing Page Ads
The Weibo landing page (微博开机报头) was originally introduced in 2014 with the aim of providing broad advertising exposure when users first open Weibo. How do
3 Beauty Shopping Apps in China You Need to Know
When mentioning China’s beauty apps, you might think of Meitu Xiu Xiu. Meitu Xiu Xiu is a very successful beauty app that has recently got
Overview of WeChat KOL Promotion
Key Opinion Leaders are powerful influencers on Chinese social media platforms, including WeChat. As opposed to Weibo, which limits users to 140 words per post,
WeChat Introduces WeChat Labs and New Moments Ad Format
Last week, WeChat released version 6.5.8 on iOS, bringing tons of new functions and improvements. It also updated some features related to Moments Ads and
Weibo and WeChat Release Their Financial Reports for Q1 2017
On May 16th and 17th, Weibo and WeChat released their financial reports for Q1 2017 respectively, revealing the platforms’ latest statistics. Weibo By the end
How Brands Use Short Videos for Marketing in China
Short videos are an industry in China. And they’re an industry that has witnessed rapid development thanks to the popularity of smartphones and upgraded communication
Luxury Brands Finally Begin to Master WeChat Commerce
Although the global personal luxury market is stuck in a holding pattern for the foreseeable future, China is likely to continue to make up for
A New Feature for Mini Programs: Store Mini Program
On April 26th, WeChat launched a new Mini Program feature called the “Store Mini Program” which shows users basic information about an offline store, similar
Live Streaming in China: The Top 5 Platforms
Live streaming in China is becoming the most popular video format with more than 325 million online viewers in total, or 45.8% of Chinese netizens,
From Mini Apps to KOLs: 6 Effective Luxury Marketing Campaigns on WeChat
Since our last WeChat campaign roundup, luxury brands have been maintaining a strong presence on China’s headliner social media platform. Big brands, including Longchamp, Chanel, and
What’s New: Recent WeChat Updates
This April, WeChat successfully added several new functions and features to their mini programs and official accounts. What are they? What effect are they having?
A Comprehensive List of Chinese Social Media Agencies
There’s growing interest in Chinese social media from all corners and more and more mid-sized businesses are looking for agencies that can help them connect
2017 WeChat User and Business Ecosystem Report
889 million MAUs, millions of official accounts and hundreds of thousands of third-party developers. In the past 7 years, WeChat has established an extensive ecosystem
Overview of Weibo KOL Promotion
Ranging from influential celebrities and bloggers to featured communities and interest pages, Weibo KOLs (Key Opinion Leaders) are sophisticated enough to amass a large number
Youku vs. YouTube: Why Youku is the Brand Favourite
Online video-sharing platforms shaped the way we consume videos since more than 15 years now. Viewers use these platforms to watch news and entertainment, express
From Gogoboi to Mr. Bags: These Are the Fashion Bloggers Shaping China’s Luxury Industry
In her controversial commentary, fashion critic Suzy Menkes once questioned the professionalism and contributions of fashion bloggers in the era of smartphones and social media.
How to Sell on WeChat?
With more than 889 million monthly active users and 200 million of them linking their WeChat account to bank cards, there’s no doubt that WeChat