Douban is an interest-based social networking platform. It’s seen as a combination of Goodreads, IMDb, Blogger, Facebook, Pandora, Spotify, Ello and Fancy.com. So what is Douban like? How do people use it? Read on. 1. User and Content Characteristics Douban has over 60 million registered users...
WeChat officially launched its Mini Program platform in January this year and in March, Tencent added tons of new functions to it. The new functions are meant to strengthen the mini program platform and expand its applications. On March 27th, WeChat announced the first six new functions: 1. Indi...
WeChat and Line are both global leaders among instant messaging apps. Compared with other apps of the same type, like WhatsApp and Facebook Messenger, WeChat and Line are much more similar in terms of functions and features. However, WeChat has been outperforming Line in many aspects. For example, r...
At the end of February 2017, Beidao, a well-known modern Chinese poet, registered on Douban. He posted his first status on March 6th, announcing the launch of his poem classes on Douban. The post received over 1,000 reposts and likes within one day. Douban Time. Beidao’s joining the platform wa...
What is “WeChat Ads Exchange”? Ads Exchange is a new feature launched in private beta in October 2016. It provides a platform for WeChat advertisers to choose their bloggers. In early 2017, it became available to all official account holders. With this feature, advertisers (广告主) can select...
Miaopai (秒拍) is a short video sharing and live streaming platform in China, first launched in 2011 by Yixia Technology (一下科技). It’s China’s answer to Vine. In 2013, Miaopai and Weibo established a strategic partnership that greatly increased Miaopai’s exposure and popularity and ma...
Live streaming witnessed unprecedented growth in 2016 with a remarkable increase in platforms and users. It’s become one of the most popular trends in Chinese social media and a huge boost for e-commerce. Yizhibo Although there are many live streaming platforms, Yizhibo achieved outstanding perfor...
On February 20th, CBNData and Taobao iFashion jointly released the “2017 iFashion Consumption Trend Report”. Based on data from Alibaba and focusing on Taobao’s iFashion platform, the report revealed in-depth insights into consumer behaviour and predicted 8 iFashion consumption trends in China...
Weibo and WeChat are the two largest social networking platforms in China. They both exert significant influence in Chinese society and play an indispensable role in modern life. Weibo provides microblogging services that are the equivalent of Facebook and Twitter combined. By September, 2016, the n...
Miaopai is the largest short video social media platform in China with over 250 million daily views. It’s also the leading Chinese mobile video platform. Its strategic alliance with Weibo has given it sustainable growth and traffic. This makes it an obvious choice for brands doing social media mar...
On January 9th, 2017, Tencent officially released WeChat’s mini program platform. Mini programs are cloud-based embedded apps within WeChat; apps within an app (but they couldn’t be called apps due to Apple’s terms of service agreements). Their introduction means that users don’t need to ins...
Some companies have resorted to exploiting the use of fake accounts on Chinese social media, in an attempt to promote products, establish a good brand reputation, deal with public relations crises, or even to outsell competitive rival brands. It is not uncommon for companies to hire online public re...
Tencent officially launched WeChat Mini Programs on January 9th, 2017. It’s a significant milestone for WeChat and a turning point for mobile operating systems. Industry insiders even predict that WeChat could one day rival iOS and Android to become another major mobile operating system. So what d...
Here are the 5 hottest Valentine's Day campaigns of 2017: McDonald's McDonald’s launched a campaign from February 7th to the 14th asking customers to “Share your kiss photos to enjoy a macaron”. Couples who bought medium or large drinks at McCafés and shared a photo of themselves kissing...
What is a KOL? A KOL is a Key Opinion Leader. Also known as a thought leader, influencer or lifestyle guru, they can be powerful in influencing the buying behavior of their social media followers and others. KOLs in China The Chinese market currently has more noise and less trust than ever befo...
A large follower base is an essential prerequisite for those looking to launch a promotion campaign on Weibo. The more followers that a brand has, the more likely its Weibo content is to reach its potential customers. Therefore, growing followers is the primary goal for the Weibo marketing strategy...
With over 126 million daily active users, Weibo is an important social media platform in China. For companies seeking to engage consumers, advertise their products and and expand their follower base, marketing campaigns on Weibo are critical. Overview of Marketing Campaigns on Weibo Weibo users...
Since its official launch in 2011, WeChat has become the leading social media platform in China. According to the Tencent Q3 2016 Financial Report, there are around 846 million monthly active users. This includes both the Chinese and overseas versions and is an increase of 30% over last year. WeChat...
We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. View more
Cookies settings
Accept
Privacy & Cookie policy
Privacy & Cookies policy
Cookie nameActive
Save settings
Cookies settings