LATEST CHINA MARKETING AND CONSUMERS INSIGHTS
5 Ways to Make Your WeChat Content Go Viral
WeChat has become a battleground for marketers in China. According to data from iiMedia Research, there were over 12 million official WeChat accounts in 2016.
Introduction to Weibo Landing Page Ads
The Weibo landing page (å¾®åšå¼€æœºæŠ¥å¤´) was originally introduced in 2014 with the aim of providing broad advertising exposure when users first open Weibo. How do
3 Beauty Shopping Apps in China You Need to Know
When mentioning China’s beauty apps, you might think of Meitu Xiu Xiu. Meitu Xiu Xiu is a very successful beauty app that has recently got
Overview of WeChat KOL Promotion
Key Opinion Leaders are powerful influencers on Chinese social media platforms, including WeChat. As opposed to Weibo, which limits users to 140 words per post,
WeChat Introduces WeChat Labs and New Moments Ad Format
Last week, WeChat released version 6.5.8 on iOS, bringing tons of new functions and improvements. It also updated some features related to Moments Ads and
Weibo and WeChat Release Their Financial Reports for Q1 2017
On May 16th and 17th, Weibo and WeChat released their financial reports for Q1 2017 respectively, revealing the platforms’ latest statistics. Weibo By the end
How Brands Use Short Videos for Marketing in China
Short videos are an industry in China. And they’re an industry that has witnessed rapid development thanks to the popularity of smartphones and upgraded communication
Luxury Brands Finally Begin to Master WeChat Commerce
Although the global personal luxury market is stuck in a holding pattern for the foreseeable future, China is likely to continue to make up for
A New Feature for Mini Programs: Store Mini Program
On April 26th, WeChat launched a new Mini Program feature called the “Store Mini Program” which shows users basic information about an offline store, similar
Live Streaming in China: The Top 5 Platforms
Live streaming in China is becoming the most popular video format with more than 325 million online viewers in total, or 45.8% of Chinese netizens,
From Mini Apps to KOLs: 6 Effective Luxury Marketing Campaigns on WeChat
Since our last WeChat campaign roundup, luxury brands have been maintaining a strong presence on China’s headliner social media platform. Big brands, including Longchamp, Chanel, and
What’s New: Recent WeChat Updates
This April, WeChat successfully added several new functions and features to their mini programs and official accounts. What are they? What effect are they having?
A Comprehensive List of Chinese Social Media Agencies
There’s growing interest in Chinese social media from all corners and more and more mid-sized businesses are looking for agencies that can help them connect
2017 WeChat User and Business Ecosystem Report
889 million MAUs, millions of official accounts and hundreds of thousands of third-party developers. In the past 7 years, WeChat has established an extensive ecosystem
Overview of Weibo KOL Promotion
Ranging from influential celebrities and bloggers to featured communities and interest pages, Weibo KOLs (Key Opinion Leaders) are sophisticated enough to amass a large number
Youku vs. YouTube: Why Youku is the Brand Favourite
Online video-sharing platforms shaped the way we consume videos since more than 15 years now. Viewers use these platforms to watch news and entertainment, express
From Gogoboi to Mr. Bags: These Are the Fashion Bloggers Shaping China’s Luxury Industry
In her controversial commentary, fashion critic Suzy Menkes once questioned the professionalism and contributions of fashion bloggers in the era of smartphones and social media.
How to Sell on WeChat?
With more than 889 million monthly active users and 200 million of them linking their WeChat account to bank cards, there’s no doubt that WeChat
A Comprehensive Overview: Douban
Douban is an interest-based social networking platform. It’s seen as a combination of Goodreads, IMDb, Blogger, Facebook, Pandora, Spotify, Ello and Fancy.com. So what is
No Pinterest? No Problem: 5 Photo-Sharing Alternatives for China’s Luxury Marketers
Most marketers will have heard that Pinterest has joined Facebook, Twitter, and Instagram on the list of sites blocked in China. While Pinterest has never
WeChat Adds New Functions to Mini Programs
WeChat officially launched its Mini Program platform in January this year and in March, Tencent added tons of new functions to it. The new functions
How High-End Brands Leverage Chinese Social Media During Fashion Week
Next month, Shanghai Fashion Week will be kicking off, not only offline, but online, as brands increasingly seek to engage a wider consumer audience in China.
WeChat v.s. Line: What Can Line Learn from WeChat?
WeChat and Line are both global leaders among instant messaging apps. Compared with other apps of the same type, like WhatsApp and Facebook Messenger, WeChat
Douban Time: A New Approach to Paid Content
Douban, launched in 2005, is a Chinese culture online community that focuses on film, books and music recommendations and commenting. It is also a social