Wang Sicong, an outspoken blogger and the son of a Chinese billionaire, published a post on Weibo early January, inviting his followers to download a quiz game app called Chongdingdahui (冲顶大会). Since then, live quiz apps have been dominating the mobile apps market in China, with the launch o...
Global market research company Nielsen recently released a report entitled What’s Next for China’s Connected Consumers – A Roadmap for Driving Digital Demand, which reveals how connected devices and digital platforms have led to a consumption boom in China. It helps brands understand consumer...
China’s most popular social media app has always limited its posts’ visibility to the sharer’s friends, or an official account’s followers. While this closed ecosystem limits the potential for content to go viral, it has been an asset for the app’s parent company, Tencent, and for use...
In 2017, brands were very aggressive on Chinese social media, especially on WeChat and Weibo. Both local and international brands launched a wide range of campaigns to deliver branding messages and interact with their customers. The ultimate goal was to build a stronger social media presence and inc...
The internet is overflowing with digital marketing resources. Some blogs are popular and highly recommended while others have been overlooked. Are the following 10 digital marketing resources on your subscription list? If not, add them right away! Econsultancy https://econsultancy.com/blog/ You can...
Shut up the ping pong table and put away the mahjong tiles. Seventy-seven percent of Chinese people say that online shopping is their “favorite leisure activity”, according to a report released on 12 Dec by KPMG and online shopping platform Mei.com. Key takeaways The fourth annual China’s Conn...
Launched in 2009, Sina Weibo is one of the biggest social media sites in China. To reach out to mainland consumers, establishing a prominent presence on Weibo is a must. Here are 5 steps to help you get started on Weibo marketing. What is Sina Weibo ? It’s a microblogging site and is like China’...
Alibaba. The company started by Jack Ma after he failed his college entrance exam three times and was turned down for job after job after that, has become a giant in the world of e-commerce. It had 158.73 billion yuan (23.85 billion USD) in revenue and 57.87 billion yuan (8.72 billion USD) in profit...
By now, everyone knows the origin story of Alibaba. Jack Ma failed his college entrance exam three times, was rejected for the next 30 jobs he applied for, then, in 1999, went on to found Alibaba and became one of the richest men in the world. For those who’ve been living under a rock, Alibaba i...
In November, Weibo and WeChat released their latest statistics one after another. Below let's have a look at the performance of the two most popular Chinese social media platforms. WeChat Financial report for Q3 2017 On November 15th, WeChat published their financial report for Q3 2017: “In Q3 2...
This year, Alibaba’s Double 11 Global Shopping Festival set a new record in its total gross merchandise volume (GMV) again. The total amount of GMV processed by Alipay reached over US$ 25.3 billion, a whopping increase of 39% compared with 2016. Key takeaways Below let’s look at the latest stati...
In 2016, the annual growth of retail sales volume of cosmetics products in China witnessed an increase of 8.3%, while the sales volume of cosmetics and personal care products on JD.com saw a much higher growth of 102%. China is a huge market with tremendous potentials for the fashion and cosmetics i...
31Ten, a digital agency based in Shanghai, has recently published a comprehensive guide to WeChat articles, which not only details the basic guidelines and rules to follow when editing WeChat articles, but also features a number of good examples that we can learn from. Key takeaways If you are looki...
Chinese social media is more than a platform for socializing and entertaining. It is full of business opportunities. It helps brands reach a mass audience and establish their brand image. With social media, brands can understand the needs of local customers and build connections, deliver the right m...
Collaborating with KOLs is a relatively nascent medium and the expertise of ‘how to work’ with these influencers is still developing in both the supply and demand sides. KOL marketing is neither a fad nor a dying niche and is very much here to stay — and only growing. Here are six principles f...
Given its huge number of active users, WeChat has become a battlefield for advertisers to showcase and promote their products. Currently, WeChat offers two major advertising options, namely Moments ads and account ads. Only brands with verified official accounts in specific industries can apply to b...
Eligible KOLs can help brands and products to raise awareness or drive sales. However, fake KOLs are increasingly common in China’s online social platforms. They harm the interests of advertisers, waste money and affect brand communication. Therefore, marketers need to utilize a professional digit...
Chinese millennials, born in the 80s and 90s, are now hitting prime consumption age. Described as educated, open-minded and tech-savvy, millennials make up 31% of China’s total population, representing 415 million consumers. According to a report about Chinese millennials from Goldman Sachs, their...
Video bloggers create original videos to create and appeal to their audience. There are various kinds of video bloggers in China, such as gamers, fashionistas, gourmets, and humour bloggers. Since Weibo is a relatively open platform with a large user base, these video bloggers usually post short vid...
Many people think that WeChat and Weixin are the same, and that Weixin is only the Chinese name of WeChat. In fact, it is not entirely so. Let's dig into those differences. What are the differences between WeChat and Weixin? Weixin is the version for mainland users, while WeChat is designed for over...
KOL competition is an effective way of generating buzz on social media. Its essence is to invite several KOLs to participate in a competition. Brands can ask bloggers to create videos, comics or other material to enter the contest. KOLs may need their followers to vote for them in the competiti...