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OUR BLOG: CHINA MARKETING INSIGHTS AND ARTICLES
We’ve written a lot of articles on a variety of topics that can benefit everyone from a zero beginner to experienced marketers. Do a search for a specific topic of interest or read them in sequence for a broader view. It’s up to you.

LATEST CHINA MARKETING AND CONSUMERS INSIGHTS

A Beginner’s Guide to WeChat

WeChat began life as a basic messaging app focused on text messages. Then, it added phone and video calling capabilities.

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How is 5G Transforming Retail?

China’s 5G rollout is becoming one of the biggest tech stories of the year. In June 2019, three domestic carriers and a broadcaster in China

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China’s New Retail is More Than Shopping

These days, Chinese consumers aren’t as target-oriented and purpose-driven as they used to be when shopping in physical spaces. Since they can very quickly and

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