LATEST CHINA MARKETING AND CONSUMERS INSIGHTS
The Hidden World of Chinese Livestreaming App Inke
Recently I saw a guy filming himself with his phone while crossing the street in China. It seemed like he was Facetiming with a friend.
11 Great WeChat Accounts for Chinese Digital Marketing Info
You know that WeChat is a powerful channel to market your business and even sell your products. But what else? Some official WeChat accounts are
Live Quiz Apps: the Latest Trendy Marketing Channel in China
Wang Sicong, an outspoken blogger and the son of a Chinese billionaire, published a post on Weibo early January, inviting his followers to download a
Top 10 Digital Marketing Resources that Small Business Owners Must Follow
The internet is overflowing with digital marketing resources. Some blogs are popular and highly recommended while others have been overlooked. Are the following 10 digital
Weibo Marketing: 5 Steps to Getting Started
Launched in 2009, Sina Weibo is one of the biggest social media sites in China. To reach out to mainland consumers, establishing a prominent presence
Alibaba’s Petting Zoo
By now, everyone knows the origin story of Alibaba. Jack Ma failed his college entrance exam three times, was rejected for the next 30 jobs
5 WeChat Sales Campaign Ideas for Fashion and Cosmetics Brands That Get Results
In 2016, the annual growth of retail sales volume of cosmetics products in China witnessed an increase of 8.3%, while the sales volume of cosmetics
5 Social Media Mistakes That Break Brands in China
Chinese social media is more than a platform for socializing and entertaining. It is full of business opportunities. It helps brands reach a mass audience
KOL Marketing in China: Why It Works and How To Do It Right
Collaborating with KOLs is a relatively nascent medium and the expertise of ‘how to work’ with these influencers is still developing in both the supply
WeChat Advertising: Find Out Which Option Fits You Best
Given its huge number of active users, WeChat has become a battlefield for advertisers to showcase and promote their products. Currently, WeChat offers two major
Caution Fake KOLs: How to Find Real Effective Influencers
Eligible KOLs can help brands and products to raise awareness or drive sales. However, fake KOLs are increasingly common in China’s online social platforms. They
Weibo KOL Competition Case Study: Who is OPPO’s Photo King?
KOL competition is an effective way of generating buzz on social media. Its essence is to invite several KOLs to participate in a competition. Brands
5 Tips on How to Establish the Right Product Strategy in China
If you’re planning to enter the Chinese market, you might wonder, what can you do to maximize the success of your approach. Christine Tan, the
Selling on Weibo: A Simple Guide to Weibo Window
Promoting sales is the crucial goal of most marketing campaigns. To sell on Weibo or WeChat directly is what many marketers have been thinking about.
5 Types of Content You Need for Weibo Marketing
Weibo is an open social media platform with many brands posting marketing-related material every day. It’s hard to create effective marketing content that attracts attention
The “Live Streaming +” Mode is Flourishing in China
Starting in 2016, live streaming in China has been making headlines in mobile Internet news. Its breakthrough in the booming mobile internet sector is because
A List of Major Chinese KOL Agencies and Platforms
KOL (Key Opinion Leaders) are powerful influencers on Chinese social media platforms, including WeChat, Weibo, Yizhibo and Miaopai, etc. Many businesses are looking for agencies
Short Videos in China: Novel, Localized and Shorter Content Are More Popular
In 2016, here were 153 million users regularly watching short videos in China. This is expected to reach 242 million by the end of 2017,
5 Ways to Make Your WeChat Content Go Viral
WeChat has become a battleground for marketers in China. According to data from iiMedia Research, there were over 12 million official WeChat accounts in 2016.
3 Beauty Shopping Apps in China You Need to Know
When mentioning China’s beauty apps, you might think of Meitu Xiu Xiu. Meitu Xiu Xiu is a very successful beauty app that has recently got
Luxury Brands Finally Begin to Master WeChat Commerce
Although the global personal luxury market is stuck in a holding pattern for the foreseeable future, China is likely to continue to make up for
A New Feature for Mini Programs: Store Mini Program
On April 26th, WeChat launched a new Mini Program feature called the “Store Mini Program” which shows users basic information about an offline store, similar
Live Streaming in China: The Top 5 Platforms
Live streaming in China is becoming the most popular video format with more than 325 million online viewers in total, or 45.8% of Chinese netizens,
From Mini Apps to KOLs: 6 Effective Luxury Marketing Campaigns on WeChat
Since our last WeChat campaign roundup, luxury brands have been maintaining a strong presence on China’s headliner social media platform. Big brands, including Longchamp, Chanel, and