Our blog: China’s technology, consumer and new retail insights
We’ve written a lot of articles on a variety of topics that can benefit everyone from a complete beginner to experienced marketers. Do a search for a specific topic of interest or read them in sequence for a broader view. It’s up to you.
LATEST CHINA MARKETING AND CONSUMERS INSIGHTS
DeepSeek R1 vs V3 for Business: What to Choose and Why
Enterprises evaluating DeepSeek are not choosing between two models. They are deciding how much reasoning their workflows actually require and when it is worth paying for it. DeepSeek V3, R1, and V3.1 introduce a structural shift in enterprise AI by separating high-volume language processing from computationally intensive problem-solving. This changes how organizations design automation, allocate […]
China Artificial Intelligence in 2026: Models, Tools & Enterprise Strategy
China artificial intelligence in 2026 is no longer just about chatbots or benchmark races. It has evolved into a fully integrated innovation stack—foundation models, multimodal systems, platform ecosystems, and industry deployments operating together at scale. Over the past 18 months, Chinese labs have accelerated open-weight releases, reduced inference costs, expanded long-context capabilities, and deeply embedded […]
KOL Marketing: An Essential Chinese Social Media Tool
In China, brands do not build trust first and sell later. They earn trust at the exact moment a consumer decides to buy. That decision is often shaped by a KOL who has already tested, explained, compared, and validated the product inside a platform the consumer uses every day. This is why KOL marketing sits […]
WeChat VS Weixin, an Essential Guide for Marketers
If you’re marketing to Chinese consumers and you’re still treating WeChat vs Weixin as the same platform, you’re leaving opportunity — and potentially revenue — on the table. On the surface, they look identical. But behind the scenes? They operate as two separate ecosystems, built for different audiences, governed by different laws, and offering very […]
5 Chinese Fashion Bloggers (KOLs) You Must Know in 2025
China’s fashion and beauty blogosphere has matured into a multi‑billion‑RMB industry. Key opinion leaders (KOLs) no longer merely post curated outfits; they drive trends across multiple platforms (Douyin, RedNote, Weibo, Bilibili, and even podcasts), influence retail purchasing, and shape cultural conversations. MCN (multi‑channel network) agencies have professionalized the space, and global luxury labels actively court […]
7 Digital Lifestyles of Chinese Gen Z Consumers
China’s Generation Z, roughly those born between 1995 and 2009, now represents over 260 million consumers and wields enormous cultural and economic power. Unlike earlier generations, they’ve grown up entirely in a mobile, cashless, and algorithm-driven world. Their digital life isn’t an extension of reality. It is reality: social validation, entertainment, identity, and even activism […]
Chinese High Tech Companies Leading AI, Robotics, and EVs in 2025-26
China has evolved from the world’s manufacturing hub into a full-scale innovation powerhouse. Over the past decade, sustained public and private R&D investment has built advanced digital ecosystems and globally competitive technology firms across AI, robotics, energy, and advanced manufacturing. Today, China ranks among the world’s top ten most innovative economies, according to WIPO’s 2025 […]
The Rise of Foreign Stars in Chinese Social Media: Trends, Impact, and Future Outlook
Eastern Asia has the highest number of internet users in the world, with 1.34 billion as of 2025. Because China has a huge online population, foreign digital stars are seizing new opportunities to connect with increasingly globalized Chinese audiences. The foreign influencer trend is driving authentic engagement and e-commerce growth. But success in China demands […]
11 Ways to Boost WeChat Followers
Growing WeChat followers requires more than frequent posting or short-term promotions. With over 1.3 billion daily users and an increasingly algorithm-driven discovery system, WeChat follower growth now depends on content relevance, engagement quality, and ecosystem integration. This guide explains how brands and creators can increase WeChat followers organically and sustainably by aligning with WeChat’s recommendation […]
How to Freely Use External Links in WeChat
External links in WeChat require careful handling to avoid security prompts, blocked access, or user drop-off. In 2025–26, WeChat evaluates every external URL based on domain trust, redirect behavior, compliance signals, and user experience risk. With over a billion monthly active users and embedded in daily life from messaging and payments to mini-programs and content […]
Statutory Holidays in Hong Kong: Dates, Rules & FDH Rights
The Employment Ordinance (Cap. 57) of Hong Kong outlines statutory holidays, rest days, and leave that every employer must provide to employees. For foreign domestic helpers (FDHs), these legal holidays are significant because they often work and live in their employers’ homes, relying on clear holiday arrangements to rest, attend to religious obligations, and maintain […]
Store Mini Program: WeChat Virtual Business Card
In 2025, “Store Mini Program (门店小程序)” and the “WeChat Virtual Business Card” (企业微信对外名片) have become the twin engines of WeChat-native retail: one closes the transaction loop from discovery to checkout; the other standardizes identity and follow-up across private-domain touchpoints. WeChat’s own 2025 Open Class underscored this shift. WeChat Shop (微信小店) GMV in 2024 grew 1.92× […]
