LATEST CHINA MARKETING AND CONSUMERS INSIGHTS
Aliexpress in Russia. Will China Help Digitize Russia?
Alibaba offered the tech world a double-whammy in the last fortnight, first with the ceremonial passing of the torch from chairman Jack Ma in a heartfelt
Three Top Tips for Marketing to Chinese Outbound Tourists
China’s economy has been on the rise for decades. Improved living standards, a growing interest in tourism and relaxed travel regulations for Chinese citizens has
How to Launch Your Product on China’s Popular Fashion Platform Red (Xiaohongshu)
While most of you are using Amazon and eBay, people in China are shopping on sites and apps like Tmall, Taobao, JD, Suning, Kaola, VIP.com, and
Setting Up Shop in China’s Unique Online Marketplace
Any foreigner trying to navigate Taobao for the first time will agree that online retail in China is a world of its own. Where technologies
A Comprehensive Guide to External Links on WeChat
While the majority of luxury brands operating in China have opened WeChat Official Accounts, many of them are still reluctant to run their businesses entirely on WeChat,
Budgeting for Digital Marketing in China, Explained
One of the biggest issues brands encounter when entering China is that they grossly underestimate the budget needed for an effective marketing strategy. Without sufficient funding
Alipay vs Wechat Pay: The Mobile Payment Giants Driving China’s Cashless Transformation
China is leading the globe’s cashless trend with its ubiquitous mobile payments. According to Xinhua, the mobile payment market reached RMB 81 trillion (US$12.77 trillion)
From Copycat to Goliath: A Deep Dive into China’s Massive WeChat Platform
China has long been perceived as a “nation of copycats,” where the shanzhaimentality reigned supreme, but, while pirating still goes on there, China has already moved
A Better Shopping Experience: How Big Data, AI And AR Empower New Retail in China and Beyond
ALIBABA founder Jack Ma brought up the concept of New Retail at the 7th Alibaba Computing Conference 2016. New Retail aims to merge online and
How Alibaba’s New Retail is Changing the Future of Retail in China and the World
At Alibaba’s 2016 Computing Conference, Jack Ma focused his speech on five areas that are being transformed by technology. The list included new finance, new
Social Media Marketing: Four Chinese Campaigns to Learn From
There is no denying that social media is the best way to approach target customers and raise brand awareness in China, as the country has
China’s Social and Ecommerce Sites are Converging
Today, more than ever, it’s the community that sells. In a little more than ten years, sneaker blog Hypebeast evolved into a publicly traded e-commerce platform.
China Leaps Into the Brave New World of New Retail
Alibaba is playing a key role changing the face of retail in China and, probably, the rest of the world. During November’s Double 11 Global
The Hidden World of Chinese Livestreaming App Inke
Recently I saw a guy filming himself with his phone while crossing the street in China. It seemed like he was Facetiming with a friend.
Weibo Statistics: Q4 2017 Financial Report
Sina Weibo, one of the most popular social media sites in China, released its Q4 2017 financial report on February 13th. Let’s look at the
Chinese Influencer Marketing : Why Chinese bloggers sell so well on social media
As the second largest economic entity in the world, China is still a relatively unexplored market for many foreign brands. Given the differentiation between Western
11 Great WeChat Accounts for Chinese Digital Marketing Info
You know that WeChat is a powerful channel to market your business and even sell your products. But what else? Some official WeChat accounts are
Live Quiz Apps: the Latest Trendy Marketing Channel in China
Wang Sicong, an outspoken blogger and the son of a Chinese billionaire, published a post on Weibo early January, inviting his followers to download a
Nielsen: Digital Revolution Boosts Online Shopping in China
Global market research company Nielsen recently released a report entitled What’s Next for China’s Connected Consumers – A Roadmap for Driving Digital Demand, which reveals
WeChat Opens its Closed Ecosystem for Brands
China’s most popular social media app has always limited its posts’ visibility to the sharer’s friends, or an official account’s followers. While this closed ecosystem limits
Top 10 Viral Campaigns on Chinese Social Media (2017 Q4)
In 2017, brands were very aggressive on Chinese social media, especially on WeChat and Weibo. Both local and international brands launched a wide range of
Top 10 Digital Marketing Resources that Small Business Owners Must Follow
The internet is overflowing with digital marketing resources. Some blogs are popular and highly recommended while others have been overlooked. Are the following 10 digital
Online Shopping is China’s “National Pastime”: KPMG
Shut up the ping pong table and put away the mahjong tiles. Seventy-seven percent of Chinese people say that online shopping is their “favorite leisure
Weibo Marketing: 5 Steps to Getting Started
Launched in 2009, Sina Weibo is one of the biggest social media sites in China. To reach out to mainland consumers, establishing a prominent presence