Although the global personal luxury market is stuck in a holding pattern for the foreseeable future, China is likely to continue to make up for weaker demand elsewhere. WeChat e-commerce China’s Domestic Luxury Market Expands Data published by global management consulting company Bain & Co...
On April 26th, WeChat launched a new Mini Program feature called the “Store Mini Program” which shows users basic information about an offline store, similar to a virtual business card. How does the “Store Mini Program” feature work? Firstly, despite its name, it’s not currently a mini...
Live streaming in China is becoming the most popular video format with more than 325 million online viewers in total, or 45.8% of Chinese netizens, according to The Chinese Live Streaming Report 2016. The revenue in live streaming is increasing along with its popularity and it’s predicted to be a...
Since our last WeChat campaign roundup, luxury brands have been maintaining a strong presence on China’s headliner social media platform. Big brands, including Longchamp, Chanel, and Montblanc, have been coming up with creative initiatives that utilize the diverse features enabled by the app to...
This April, WeChat successfully added several new functions and features to their mini programs and official accounts. What are they? What effect are they having? Let’s have a look. Mini Programs Tencent officially launched WeChat Mini Programs in January 2017. They’re apps that can be accessed...
There’s growing interest in Chinese social media from all corners and more and more mid-sized businesses are looking for agencies that can help them connect with Chinese consumers. It’s hard to find an overview of the key players so we’ve compiled a list of major agencies focusing on CSM. Thei...
On April 19th, Weibo officially launched Weibo Story (微博故事). A beta version is now available on the latest version of the iOS app (version 7.4.0) but it’s only open to some users (iOS app users and those verified ones with personal ID card or Alipay account information) after application....
889 million MAUs, millions of official accounts and hundreds of thousands of third-party developers. In the past 7 years, WeChat has established an extensive ecosystem centering this mega messenger application, and becomes a vital part of China’s mobile internet today. To understand this multi-tri...
Ranging from influential celebrities and bloggers to featured communities and interest pages, Weibo KOLs (Key Opinion Leaders) are sophisticated enough to amass a large number of followers thanks to their content creation talent. For emergent brands and products, a Weibo KOLs’ follower base and pu...
Chinese consumer behavior seems to change faster than in other markets. Increasing exposure to and integration of social media in daily life play a significant role in this rapid change. The market can also be quite complex as different groups and regions have different needs and may experience diff...
YouTube began its online life in 2005. It’s played a huge role in shaping the internet, broadcasting and pop culture ever since. It’s the largest and most influential online video platform in the world. It’s available in more than 88 countries and has more than 15 billion visitors a month. You...
In her controversial commentary, fashion critic Suzy Menkes once questioned the professionalism and contributions of fashion bloggers in the era of smartphones and social media. Menkes, however, was being exceptionally encouraging when it came to Chinese fashion bloggers, where before the digital ag...
With more than 889 million monthly active users and 200 million of them linking their WeChat account to bank cards, there’s no doubt that WeChat is a major player in Chinese social media and e-commerce. WeChat Pay has made the platform more than just an instant messaging app. WeChat users buy mov...
Douban is an interest-based social networking platform. It’s seen as a combination of Goodreads, IMDb, Blogger, Facebook, Pandora, Spotify, Ello and Fancy.com. So what is Douban like? How do people use it? Read on. 1. User and Content Characteristics Douban has over 60 million registered users...
Most marketers will have heard that Pinterest has joined Facebook, Twitter, and Instagram on the list of sites blocked in China. While Pinterest has never been as popular in China as domestic social media giants like WeChat and Weibo, it has been a useful tool for luxury brands marketing to Chinese...
WeChat officially launched its Mini Program platform in January this year and in March, Tencent added tons of new functions to it. The new functions are meant to strengthen the mini program platform and expand its applications. On March 27th, WeChat announced the first six new functions: 1. Indi...
Next month, Shanghai Fashion Week will be kicking off, not only offline, but online, as brands increasingly seek to engage a wider consumer audience in China. During the international fashion weeks over the last two months, luxury brands have also taken advantage of opportunities to use social medi...
WeChat and Line are both global leaders among instant messaging apps. Compared with other apps of the same type, like WhatsApp and Facebook Messenger, WeChat and Line are much more similar in terms of functions and features. However, WeChat has been outperforming Line in many aspects. For example, r...
At the end of February 2017, Beidao, a well-known modern Chinese poet, registered on Douban. He posted his first status on March 6th, announcing the launch of his poem classes on Douban. The post received over 1,000 reposts and likes within one day. Douban Time. Beidao’s joining the platform wa...
What is “WeChat Ads Exchange”? Ads Exchange is a new feature launched in private beta in October 2016. It provides a platform for WeChat advertisers to choose their bloggers. In early 2017, it became available to all official account holders. With this feature, advertisers (广告主) can select...
Miaopai (秒拍) is a short video sharing and live streaming platform in China, first launched in 2011 by Yixia Technology (一下科技). It’s China’s answer to Vine. In 2013, Miaopai and Weibo established a strategic partnership that greatly increased Miaopai’s exposure and popularity and ma...