Chinese millennials, born in the 80s and 90s, are now hitting prime consumption age. Described as educated, open-minded and tech-savvy, millennials make up 31% of China’s total population, representing 415 million consumers. According to a report about Chinese millennials from Goldman Sachs, their...
Video bloggers create original videos to create and appeal to their audience. There are various kinds of video bloggers in China, such as gamers, fashionistas, gourmets, and humour bloggers. Since Weibo is a relatively open platform with a large user base, these video bloggers usually post short vid...
Many people think that WeChat and Weixin are the same, and that Weixin is only the Chinese name of WeChat. In fact, it is not entirely so. Let's dig into those differences. What are the differences between WeChat and Weixin? Weixin is the version for mainland users, while WeChat is designed for over...
KOL competition is an effective way of generating buzz on social media. Its essence is to invite several KOLs to participate in a competition. Brands can ask bloggers to create videos, comics or other material to enter the contest. KOLs may need their followers to vote for them in the competiti...
On August 16th, Tencent updated the latest WeChat data for monthly active users and summarized its recent performance in its financial report for Q2 2017. Let’s have a look at the latest WeChat data in more detail. Key takeaways “In Q2 2017, Tencent saw robust growth in multiple businesses, w...
On August 9th, Weibo released its financial report for Q2 2017, revealing the latest Weibo statistics. By the end of June this year, the number of monthly active users (MAU) and daily active users (DAU) on Weibo reached 361 million and 159 million respectively. In terms of financials, their total re...
Based on a sample data set from WeChat Pay in 324 Chinese cities along with an online survey of 6,595 respondents, Tencent Research Institute, The Chongyang Institute for Financial Studies at Renmin University of China (RDCY), and Ipsos observed user behavior and consumer use cases of the "cashles...
If you're planning to enter the Chinese market, you might wonder, what can you do to maximize the success of your approach. Christine Tan, the Business Development Manager of FirstShotz, a no risk digital marketing and distribution agency based in Shenzhen, has 5 tips to share on product strategy in...
Promoting sales is the crucial goal of most marketing campaigns. To sell on Weibo or WeChat directly is what many marketers have been thinking about. In fact, early in 2015, Weibo, in cooperation with two mainstream e-commerce platforms, Taobao and Jumei, launched Weibo Window (微博橱窗) to faci...
Weibo is an open social media platform with many brands posting marketing-related material every day. It’s hard to create effective marketing content that attracts attention and conveys messages simultaneously. What kind of Weibo content is best at attracting an audience in this competitive enviro...
Wang Hong (网红) know something about future WeChat social search optimization that you don't, and it's a game changer that's only going to increase the ubiquity of their content. Have you ever heard of SSE (Social Search Engine)? The biggest shift in consumer behaviour in China right now is...
Starting in 2016, live streaming in China has been making headlines in mobile Internet news. Its breakthrough in the booming mobile internet sector is because it offers smartphone users a new, more exciting and more immediate communication approach. Video can be streamed live using a multitude of mo...
Recently, Kantar, one of the world’s largest marketing communication groups, has published its China Social Media Impact Report for 2017 and it illustrates just how much Chinese social media is changing and Chinese social media trends. The report is based on detailed observation and authoritative...
KOL (Key Opinion Leaders) are powerful influencers on Chinese social media platforms, including WeChat, Weibo, Yizhibo and Miaopai, etc. Many businesses are looking for agencies and platforms that can help them find suitable KOLs, run a KOL campaign and reach Chinese consumers. We’ve compiled a li...
In 2016, here were 153 million users regularly watching short videos in China. This is expected to reach 242 million by the end of 2017, an increase of 58.2%. Short videos in China have become a new marketing tool for brands trying to expand their market size and target Chinese audiences. (For more...
With over 938 million monthly active users by the first quarter of 2017, WeChat is the most important social media platform in China. WeChat is no longer a choice but a necessity for luxury brands that want to sustain their growth in China. In early January, 2017, WeChat officially launched its Mini...
WeChat has become a battleground for marketers in China. According to data from iiMedia Research, there were over 12 million official WeChat accounts in 2016. This is an increase of 46% from 2015 and the number is expected to reach 14 million this year. If each official account posts an article a da...
The Weibo landing page (微博开机报头) was originally introduced in 2014 with the aim of providing broad advertising exposure when users first open Weibo. How do Weibo landing page ads look like? It serves as a powerful mobile advertising tool and pops up the moment users start up the app. The...
When mentioning China’s beauty apps, you might think of Meitu Xiu Xiu. Meitu Xiu Xiu is a very successful beauty app that has recently got widespread international attention when hilarious photos of Donald Trump came out, processed by one of Meitu’s signature selfie filters. Other Chinese beaut...
Key Opinion Leaders are powerful influencers on Chinese social media platforms, including WeChat. As opposed to Weibo, which limits users to 140 words per post, WeChat allows KOLs to post long articles enabling them to provide more comprehensive content. With large follower bases that rely on their...
Last week, WeChat released version 6.5.8 on iOS, bringing tons of new functions and improvements. It also updated some features related to Moments Ads and WeChat Wallet. 1. WeChat Labs 微信实验室 WeChat Labs is the highlighted feature of this update. According to its introduction, users can ...