In 2016, here were 153 million users regularly watching short videos in China. This is expected to reach 242 million by the end of 2017, an increase of 58.2%. Short videos in China have become a new marketing tool for brands trying to expand their market size and target Chinese audiences. (For more...
With over 938 million monthly active users by the first quarter of 2017, WeChat is the most important social media platform in China. WeChat is no longer a choice but a necessity for luxury brands that want to sustain their growth in China. In early January, 2017, WeChat officially launched its Mini...
WeChat has become a battleground for marketers in China. According to data from iiMedia Research, there were over 12 million official WeChat accounts in 2016. This is an increase of 46% from 2015 and the number is expected to reach 14 million this year. If each official account posts an article a da...
The Weibo landing page (微博开机报头) was originally introduced in 2014 with the aim of providing broad advertising exposure when users first open Weibo. How do Weibo landing page ads look like? It serves as a powerful mobile advertising tool and pops up the moment users start up the app. The...
When mentioning China’s beauty apps, you might think of Meitu Xiu Xiu. Meitu Xiu Xiu is a very successful beauty app that has recently got widespread international attention when hilarious photos of Donald Trump came out, processed by one of Meitu’s signature selfie filters. Other Chinese beaut...
Key Opinion Leaders are powerful influencers on Chinese social media platforms, including WeChat. As opposed to Weibo, which limits users to 140 words per post, WeChat allows KOLs to post long articles enabling them to provide more comprehensive content. With large follower bases that rely on their...
Last week, WeChat released version 6.5.8 on iOS, bringing tons of new functions and improvements. It also updated some features related to Moments Ads and WeChat Wallet. 1. WeChat Labs 微信实验室 WeChat Labs is the highlighted feature of this update. According to its introduction, users can ...
On May 16th and 17th, Weibo and WeChat released their financial reports for Q1 2017 respectively, revealing the platforms’ latest statistics. Weibo By the end of March this year, the number of monthly active users (MAU) on Weibo reached 340 million, which has surpassed Twitter whose number of mon...
WeChat Pay is an in-app payment feature that allows all WeChat users to pay for transactions quickly on their mobile phones. It’s fully optimized for online and offline businesses and aims to offer more opportunities soon. WeChat Pay is now available in Mainland China, Hong Kong, the U.S., South A...
Short videos are an industry in China. And they’re an industry that has witnessed rapid development thanks to the popularity of smartphones and upgraded communication networks. In March this year, Kuaishou, a popular short video app, was on the receiving end of a 350 million USD investment from Te...
Although the global personal luxury market is stuck in a holding pattern for the foreseeable future, China is likely to continue to make up for weaker demand elsewhere. China’s Domestic Luxury Market Expands Data published by global management consulting company Bain & Company in 2016 shows t...
On April 26th, WeChat launched a new Mini Program feature called the “Store Mini Program” which shows users basic information about an offline store, similar to a virtual business card. How does the “Store Mini Program” feature work? Firstly, despite its name, it’s not currently a mini pr...
Live streaming in China is becoming the most popular video format with more than 325 million online viewers in total, or 45.8% of Chinese netizens, according to The Chinese Live Streaming Report 2016. The revenue in live streaming is increasing along with its popularity and it’s predicted to be a...
Since our last WeChat campaign roundup, luxury brands have been maintaining a strong presence on China’s headliner social media platform. Big brands, including Longchamp, Chanel, and Montblanc, have been coming up with creative initiatives that utilize the diverse features enabled by the app to...
This April, WeChat successfully added several new functions and features to their mini programs and official accounts. What are they? What effect are they having? Let’s have a look. Tencent officially launched WeChat Mini Programs in January 2017. They’re apps that can be accessed and used withi...
There’s growing interest in Chinese social media from all corners and more and more mid-sized businesses are looking for agencies that can help them connect with Chinese consumers. It’s hard to find an overview of the key players so we’ve compiled a list of major agencies focusing on CSM. Thei...
On April 19th, Weibo officially launched Weibo Story (微博故事). A beta version is now available on the latest version of the iOS app (version 7.4.0) but it’s only open to some users (iOS app users and those verified ones with personal ID card or Alipay account information) after application....
889 million MAUs, millions of official accounts and hundreds of thousands of third-party developers. In the past 7 years, WeChat has established an extensive ecosystem centering this mega messenger application, and becomes a vital part of China’s mobile internet today. To understand this multi-tri...
Ranging from influential celebrities and bloggers to featured communities and interest pages, Weibo KOLs (Key Opinion Leaders) are sophisticated enough to amass a large number of followers thanks to their content creation talent. For emergent brands and products, a Weibo KOLs’ follower base and pu...
Chinese consumer behavior seems to change faster than in other markets. Increasing exposure to and integration of social media in daily life play a significant role in this rapid change. The market can also be quite complex as different groups and regions have different needs and may experience diff...
Online video-sharing platforms shaped the way we consume videos since more than 15 years now. Viewers use these platforms to watch news and entertainment, express opinions or buy what they see. Even though YouTube and Youku are similar, Youku does a better job catering to brands’ needs. Difference...