LATEST CHINA MARKETING AND CONSUMERS INSIGHTS
Alibaba’s Vision for the Future
Alibaba. The company started by Jack Ma after he failed his college entrance exam three times and was turned down for job after job after
Alibaba’s Petting Zoo
By now, everyone knows the origin story of Alibaba. Jack Ma failed his college entrance exam three times, was rejected for the next 30 jobs
WeChat and Weibo Release Their Financial Reports for Q3 2017
In November, Weibo and WeChat released their latest statistics one after another. Below let’s have a look at the performance of the two most popular
Alibaba Breaks Its Sales Records Again in This Year’s Double 11
This year, Alibaba’s Double 11 Global Shopping Festival set a new record in its total gross merchandise volume (GMV) again. The total amount of GMV
5 WeChat Sales Campaign Ideas for Fashion and Cosmetics Brands That Get Results
In 2016, the annual growth of retail sales volume of cosmetics products in China witnessed an increase of 8.3%, while the sales volume of cosmetics
A Comprehensive Guide To WeChat Articles That Engage and Convert
31Ten, a digital agency based in Shanghai, has recently published a comprehensive guide to WeChat articles, which not only details the basic guidelines and rules
5 Social Media Mistakes That Break Brands in China
Chinese social media is more than a platform for socializing and entertaining. It is full of business opportunities. It helps brands reach a mass audience
KOL Marketing in China: Why It Works and How To Do It Right
Collaborating with KOLs is a relatively nascent medium and the expertise of ‘how to work’ with these influencers is still developing in both the supply
WeChat Advertising: Find Out Which Option Fits You Best
Given its huge number of active users, WeChat has become a battlefield for advertisers to showcase and promote their products. Currently, WeChat offers two major
Caution Fake KOLs: How to Find Real Effective Influencers
Eligible KOLs can help brands and products to raise awareness or drive sales. However, fake KOLs are increasingly common in China’s online social platforms. They
4 Ways to Work with Video Bloggers on Chinese Social Media
Video bloggers create original videos to create and appeal to their audience. There are various kinds of video bloggers in China, such as gamers, fashionistas,
Weibo KOL Competition Case Study: Who is OPPO’s Photo King?
KOL competition is an effective way of generating buzz on social media. Its essence is to invite several KOLs to participate in a competition. Brands
WeChat Data: Q2 2017 Financial Report
On August 16th, Tencent updated the latest WeChat data for monthly active users and summarized its recent performance in its financial report for Q2 2017.
Weibo Statistics: Q2 2017 Financial Report
On August 9th, Weibo released its financial report for Q2 2017, revealing the latest Weibo statistics. By the end of June this year, the number
2017 Mobile Payment Usage in China: Cashless Lifestyle Has Become A Trend
Based on a sample data set from WeChat Pay in 324 Chinese cities along with an online survey of 6,595 respondents, Tencent Research Institute, The
5 Tips on How to Establish the Right Product Strategy in China
If you’re planning to enter the Chinese market, you might wonder, what can you do to maximize the success of your approach. Christine Tan, the
Selling on Weibo: A Simple Guide to Weibo Window
Promoting sales is the crucial goal of most marketing campaigns. To sell on Weibo or WeChat directly is what many marketers have been thinking about.
5 Types of Content You Need for Weibo Marketing
Weibo is an open social media platform with many brands posting marketing-related material every day. It’s hard to create effective marketing content that attracts attention
Wang Hong Dominate WeChat Social Search Optimization
Wang Hong (网红) know something about future WeChat social search optimization that you don’t, and it’s a game changer that’s only going to increase the ubiquity
The “Live Streaming +” Mode is Flourishing in China
Starting in 2016, live streaming in China has been making headlines in mobile Internet news. Its breakthrough in the booming mobile internet sector is because
Kantar Report: WeChat and Weibo Are Not Enough for Social Media Marketing
Recently, Kantar, one of the world’s largest marketing communication groups, has published its China Social Media Impact Report for 2017 and it illustrates just how
A List of Major Chinese KOL Agencies and Platforms
KOL (Key Opinion Leaders) are powerful influencers on Chinese social media platforms, including WeChat, Weibo, Yizhibo and Miaopai, etc. Many businesses are looking for agencies
Short Videos in China: Novel, Localized and Shorter Content Are More Popular
In 2016, here were 153 million users regularly watching short videos in China. This is expected to reach 242 million by the end of 2017,
5 Ways Mini Programs Will Reshape Luxury Retailing in China
With over 938 million monthly active users by the first quarter of 2017, WeChat is the most important social media platform in China. WeChat is