LATEST CHINA MARKETING AND CONSUMERS INSIGHTS
Luxury Brands Finally Begin to Master WeChat Commerce
Although the global personal luxury market is stuck in a holding pattern for the foreseeable future, China is likely to continue to make up for
A New Feature for Mini Programs: Store Mini Program
On April 26th, WeChat launched a new Mini Program feature called the “Store Mini Program” which shows users basic information about an offline store, similar
Live Streaming in China: The Top 5 Platforms
Live streaming in China is becoming the most popular video format with more than 325 million online viewers in total, or 45.8% of Chinese netizens,
From Mini Apps to KOLs: 6 Effective Luxury Marketing Campaigns on WeChat
Since our last WeChat campaign roundup, luxury brands have been maintaining a strong presence on China’s headliner social media platform. Big brands, including Longchamp, Chanel, and
A Comprehensive List of Chinese Social Media Agencies
There’s growing interest in Chinese social media from all corners and more and more mid-sized businesses are looking for agencies that can help them connect
Overview of Weibo KOL Promotion
Ranging from influential celebrities and bloggers to featured communities and interest pages, Weibo KOLs (Key Opinion Leaders) are sophisticated enough to amass a large number
Youku vs. YouTube: Why Youku is the Brand Favourite
Online video-sharing platforms shaped the way we consume videos since more than 15 years now. Viewers use these platforms to watch news and entertainment, express
From Gogoboi to Mr. Bags: These Are the Fashion Bloggers Shaping China’s Luxury Industry
In her controversial commentary, fashion critic Suzy Menkes once questioned the professionalism and contributions of fashion bloggers in the era of smartphones and social media.
How to Sell on WeChat?
With more than 889 million monthly active users and 200 million of them linking their WeChat account to bank cards, there’s no doubt that WeChat
A Comprehensive Overview: Douban
Douban is an interest-based social networking platform. It’s seen as a combination of Goodreads, IMDb, Blogger, Facebook, Pandora, Spotify, Ello and Fancy.com. So what is
No Pinterest? No Problem: 5 Photo-Sharing Alternatives for China’s Luxury Marketers
Most marketers will have heard that Pinterest has joined Facebook, Twitter, and Instagram on the list of sites blocked in China. While Pinterest has never
WeChat Adds New Functions to Mini Programs
WeChat officially launched its Mini Program platform in January this year and in March, Tencent added tons of new functions to it. The new functions
WeChat v.s. Line: What Can Line Learn from WeChat?
WeChat and Line are both global leaders among instant messaging apps. Compared with other apps of the same type, like WhatsApp and Facebook Messenger, WeChat
Miaopai Introduction: The 3 Basics of Getting Started
Miaopai (秒拍) is a short video sharing and live streaming platform in China, first launched in 2011 by Yixia Technology (一下科技). It’s China’s answer to
A Comprehensive Overview: Yizhibo
Live streaming witnessed unprecedented growth in 2016 with a remarkable increase in platforms and users. It’s become one of the most popular trends in Chinese
Branding on Chinese Social Media: WeChat v.s Weibo
Weibo and WeChat are the two largest social networking platforms in China. They both exert significant influence in Chinese society and play an indispensable role
All You Need to Know About Fake Accounts on Chinese Social Media
Some companies have resorted to exploiting the use of fake accounts on Chinese social media, in an attempt to promote products, establish a good brand
All You Need to Know About WeChat Mini Programs
Tencent officially launched WeChat Mini Programs on January 9th, 2017. It’s a significant milestone for WeChat and a turning point for mobile operating systems. Industry
Advertising on Weibo: Which Weibo Advertising Option is Best for You?
Weibo is an effective digital marketing platform for companies seeking to engage Chinese consumers. However, it can be difficult to select the most suitable advertising
KOL Marketing: An Essential Chinese Social Media Tool
China’s KOL economy has been one of the fastest-growing and most durable economic phenomenon in recent years. In the second half of 2019, multiple Chinese
Increase Your Weibo Follower Base by Using Brand Promotion on Weibo
A large follower base is an essential prerequisite for those looking to launch a promotion campaign on Weibo. The more followers that a brand has,
Weibo Marketing: Campaigns and Why We Use Them
With over 126 million daily active users, Weibo is an important social media platform in China. For companies seeking to engage consumers, advertise their products
WeChat Marketing: Pro Tips for the Hottest Social Media in China
Since its official launch in 2011, WeChat has become the leading social media platform in China. According to the Tencent Q3 2016 Financial Report, there
Chinese Social Media Platforms: A Comprehensive Overview of the Top Performers
China is a large market with a total population of over 1.3 billion people. As of December 2016, the number of Chinese netizens was over