LATEST CHINA MARKETING AND CONSUMERS INSIGHTS
Nielsen: Digital Revolution Boosts Online Shopping in China
Global market research company Nielsen recently released a report entitled What’s Next for China’s Connected Consumers – A Roadmap for Driving Digital Demand, which reveals
WeChat Opens its Closed Ecosystem for Brands
China’s most popular social media app has always limited its posts’ visibility to the sharer’s friends, or an official account’s followers. While this closed ecosystem limits
Top 10 Viral Campaigns on Chinese Social Media (2017 Q4)
In 2017, brands were very aggressive on Chinese social media, especially on WeChat and Weibo. Both local and international brands launched a wide range of
Top 10 Digital Marketing Resources that Small Business Owners Must Follow
The internet is overflowing with digital marketing resources. Some blogs are popular and highly recommended while others have been overlooked. Are the following 10 digital
Online Shopping is China’s “National Pastime”: KPMG
Shut up the ping pong table and put away the mahjong tiles. Seventy-seven percent of Chinese people say that online shopping is their “favorite leisure
Weibo Marketing: 5 Steps to Getting Started
Launched in 2009, Sina Weibo is one of the biggest social media sites in China. To reach out to mainland consumers, establishing a prominent presence
Alibaba’s Vision for the Future
Alibaba. The company started by Jack Ma after he failed his college entrance exam three times and was turned down for job after job after
Alibaba’s Petting Zoo
By now, everyone knows the origin story of Alibaba. Jack Ma failed his college entrance exam three times, was rejected for the next 30 jobs
WeChat and Weibo Release Their Financial Reports for Q3 2017
In November, Weibo and WeChat released their latest statistics one after another. Below let’s have a look at the performance of the two most popular
Alibaba Breaks Its Sales Records Again in This Year’s Double 11
This year, Alibaba’s Double 11 Global Shopping Festival set a new record in its total gross merchandise volume (GMV) again. The total amount of GMV
5 WeChat Sales Campaign Ideas for Fashion and Cosmetics Brands That Get Results
In 2016, the annual growth of retail sales volume of cosmetics products in China witnessed an increase of 8.3%, while the sales volume of cosmetics
A Comprehensive Guide To WeChat Articles That Engage and Convert
31Ten, a digital agency based in Shanghai, has recently published a comprehensive guide to WeChat articles, which not only details the basic guidelines and rules
5 Social Media Mistakes That Break Brands in China
Chinese social media is more than a platform for socializing and entertaining. It is full of business opportunities. It helps brands reach a mass audience
KOL Marketing in China: Why It Works and How To Do It Right
Collaborating with KOLs is a relatively nascent medium and the expertise of ‘how to work’ with these influencers is still developing in both the supply
WeChat Advertising: Find Out Which Option Fits You Best
Given its huge number of active users, WeChat has become a battlefield for advertisers to showcase and promote their products. Currently, WeChat offers two major
Caution Fake KOLs: How to Find Real Effective Influencers
Eligible KOLs can help brands and products to raise awareness or drive sales. However, fake KOLs are increasingly common in China’s online social platforms. They
4 Ways to Work with Video Bloggers on Chinese Social Media
Video bloggers create original videos to create and appeal to their audience. There are various kinds of video bloggers in China, such as gamers, fashionistas,
Weibo KOL Competition Case Study: Who is OPPO’s Photo King?
KOL competition is an effective way of generating buzz on social media. Its essence is to invite several KOLs to participate in a competition. Brands
WeChat Data: Q2 2017 Financial Report
On August 16th, Tencent updated the latest WeChat data for monthly active users and summarized its recent performance in its financial report for Q2 2017.
Weibo Statistics: Q2 2017 Financial Report
On August 9th, Weibo released its financial report for Q2 2017, revealing the latest Weibo statistics. By the end of June this year, the number
2017 Mobile Payment Usage in China: Cashless Lifestyle Has Become A Trend
Based on a sample data set from WeChat Pay in 324 Chinese cities along with an online survey of 6,595 respondents, Tencent Research Institute, The
5 Tips on How to Establish the Right Product Strategy in China
If you’re planning to enter the Chinese market, you might wonder, what can you do to maximize the success of your approach. Christine Tan, the
Selling on Weibo: A Simple Guide to Weibo Window
Promoting sales is the crucial goal of most marketing campaigns. To sell on Weibo or WeChat directly is what many marketers have been thinking about.
5 Types of Content You Need for Weibo Marketing
Weibo is an open social media platform with many brands posting marketing-related material every day. It’s hard to create effective marketing content that attracts attention