LATEST CHINA MARKETING AND CONSUMERS INSIGHTS
Working With Influencers in China is Now a Necessity
The conversation around influencer marketing in China has shifted. It is no longer about participation. It is about execution quality and speed. The old model of paying top-tier KOLs for reach has lost its reliability as outcomes have become harder to predict. R3’s 2026 data clearly shows the shift. KOL rate cards rose by 11.6%, […]
April 17, 2026