Overview : Advices, Tips & News

14Nov22

Chinese Consumer Behavior Overview

Chinese consumer behavior seems to change faster than in other markets. Increasing exposure to and integration of social media in daily life play a significant role in this rapid change. Generally, Chinese consumers shop as an enjoyable pastime rather than treating it as a chore, which is what most...

12Nov20

How COVID Changed Weddings and the Wedding Industry in China

2020 is in fact originally a very desirable year for marriage in the eyes of the Chinese. Not only does the number “2020” look parallel (symbolises perfect match and in pairs), but it also sounds like “love you love you” (爱你爱你) in Chinese. When the pandemic hit, cities were in l...

18Sep20

The Ultimate Online B2B Channels (Websites & Social Media) in China You Need to Know

B2B connections lie at the heart of China’s digital transformation. In 1999, a group of people, led by Jack Ma, started Alibaba.com. We know about him and Alibaba today because this English-language site that connects small businesses around the world with manufacturers and suppliers in China thri...

16Apr20

Fighting the Epidemic: What Did China’s Entertainment Industry Do?

Soon after the epidemic became evident, eagerly awaited Spring Festival movies found themselves in an awkward position. People wouldn’t be going to the cinema and premieres would have to be cancelled. Movie ticket sales from New Year’s Day 2019 reached 1.458 billion RMB. In 2020, it was only...

28Feb18

The Hidden World of Chinese Livestreaming App Inke

Recently I saw a guy filming himself with his phone while crossing the street in China. It seemed like he was Facetiming with a friend. But he was actually doing a livestream, an extremely popular hobby for young people in China. China is way ahead of the rest of the world when it comes to embracing...

07Feb18

11 Great WeChat Accounts for Chinese Digital Marketing Info

You know that WeChat is a powerful channel to market your business and even sell your products. But what else? Some official WeChat accounts are also great sources of information about digital marketing in China. Plenty of WeChat accounts regularly publish informative articles so WeChat is also the...

31Jan18

Live Quiz Apps: the Latest Trendy Marketing Channel in China

Wang Sicong, an outspoken blogger and the son of a Chinese billionaire, published a post on Weibo early January, inviting his followers to download a quiz game app called Chongdingdahui (冲顶大会). Since then, live quiz apps have been dominating the mobile apps market in China, with the launch o...

03Jan18

Top 10 Digital Marketing Resources that Small Business Owners Must Follow

The internet is overflowing with digital marketing resources. Some blogs are popular and highly recommended while others have been overlooked. Are the following 10 digital marketing resources on your subscription list? If not, add them right away! Econsultancy https://econsultancy.com/blog/ You can...

18Oct17

5 Social Media Mistakes That Break Brands in China

Chinese social media is more than a platform for socializing and entertaining. It is full of business opportunities. It helps brands reach a mass audience and establish their brand image. With social media, brands can understand the needs of local customers and build connections, deliver the right m...

23Jun17

A List of Major Chinese KOL Agencies and Platforms

KOL (Key Opinion Leaders) are powerful influencers on Chinese social media platforms, including WeChat, Weibo, Yizhibo and Miaopai, etc. Many businesses are looking for agencies and platforms that can help them find suitable KOLs, run a KOL campaign and reach Chinese consumers. We’ve compiled a li...

26Apr17

A Comprehensive List of Chinese Social Media Agencies

There’s growing interest in Chinese social media from all corners and more and more mid-sized businesses are looking for agencies that can help them connect with Chinese consumers. It’s hard to find an overview of the key players so we’ve compiled a list of major agencies focusing on CSM. Thei...

06Apr17

A Comprehensive Overview: Douban

Douban is an interest-based social networking platform. It’s seen as a combination of Goodreads, IMDb, Blogger, Facebook, Pandora, Spotify, Ello and Fancy.com. So what is Douban like? How do people use it? Read on. 1. User and Content Characteristics Douban has over 60 million registered users an...

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