With more than 727 million online viewers (68.1% of Chinese internet users), live streaming is the most widely used video format in China among Chinese netizens. According to Forbes, livestream shopping is a $500 billion USD market in 2022, surpassing Western social media and e-commerce sites like Facebook, Amazon, or Twitter. There is a ton […]
2022 Live Streaming in China: The Top 5 Platforms Read More »
China has become the world’s second-largest FMCG market and the largest ecommerce in the last decades, thanks to its rapid expansion. According to the China Internet Network Information Center, 27.3% of customers only shop on traditional e-commerce platforms in the last 6 months (before 2022.6); at the same time, the number of consumers shopping on
Top 10 Social Commerce Innovations from China’s FMCG industry Read More »
Live Commerce in China is going as strong as ever in 2022. In 2022, live commerce serves as an important leverage to empower retreating retail sales in the post-pandemic period, generating a 146% revenue increase of live commerce to RMB 181.4 billion. In contrast, the Livestream market is only worth USD 17 billion in market
China’s KOL economy has been one of the fastest-growing and most durable economic phenomenons for a while now. Despite the fact that brands are progressively building their own live shopping channels, individual KOLs continue to account for the majority of sales volume. In China, there are around 10 million KOLs, almost all of whom are
KOL Marketing: An Essential Chinese Social Media Tool Read More »
Chinese consumer behavior seems to change faster than in other markets. Increasing exposure to and integration of social media in daily life play a significant role in this rapid change. Generally, Chinese consumers shop as an enjoyable pastime rather than treating it as a chore, which is what most of their Western counterparts see “shopping”
Chinese Consumer Behavior Overview Read More »
Weibo Story (微博故事) is a social media platform introduced on April 19th, 2017 that has exploded in popularity recently. Weibo has a monthly active users of 582 million in March 2022, a net addition of approximately 51 million users on a year-over-year basis. Mobile MAUs represented 95% of MAUs, and the average daily active users
A Simple Guide to Weibo Story Read More »
If you want to tap into China’s e-commerce market, the first thing you need to know about are the online shopping festivals. You may have heard of Alibaba’s very successful Double 11 Shopping Festival, which is two and a half times bigger than Black Friday and Cyber Monday combined. But that’s not where it ends
Let’s Celebrate: China’s Non-stop E-commerce Shopping Festivals Read More »
WeChat mini programs achieved over 450 million daily active users in 2021. Their cloud-based ecosystem now comprises more than 3 million of these mini programs. In-person order taking and paper menus could become a thing of the past as more restaurants switch to user-friendly QR codes. Provincial governments are using mini programs to manage the
What are WeChat Mini Programs? Read More »
WeChat Pay is an in-app payment feature that allows all WeChat users to pay for transactions quickly on their mobile phones. It’s fully optimised for online and offline businesses and it is expected to offer more opportunities in the near future. WeChat Pay can be used in 49 countries and regions around the world, and
A Brief Introduction to WeChat Pay Read More »
Understanding the WeChat VS Weixin is crucial for brands looking to expand their reach into the Chinese market. With a population of about 1.4 billion, China is one of the world’s largest countries. As of June 2022, Weixin had 1.299 billion monthly active users in China, with a 3.8% year on year growth rate. Weixin
WeChat VS Weixin, an Essential Guide for Marketers Read More »
