Our blog: China’s technology, consumer and new retail insights

We’ve written a lot of articles on a variety of topics that can benefit everyone from a complete beginner to experienced marketers. Do a search for a specific topic of interest or read them in sequence for a broader view. It’s up to you.

LATEST CHINA MARKETING AND CONSUMERS INSIGHTS

Baidu AI: How Baidu Is Rebuilding Search, Cloud, Chips, and Robotaxis

Artificial intelligence is reshaping China’s digital economy, and Baidu AI is at the center of this transformation. In late 2025 and early 2026, the Beijing‑based company unveiled a stream of upgrades that collectively rebuild how search, cloud services, chips, and autonomous driving work.  This piece dives deep into the recent changes, drawing on credible Chinese […]

May 12, 2026
Entrance sign of BYD Company Limited with factory and security gate

What Is BYD? China’s Vertically Integrated EV Giant Explained

Ask what is BYD, and the clean answer starts here. BYD is one of China’s most important clean-energy and vehicle companies, and it stands out for controlling far more of its value chain than most automakers. In ChoZan’s latest China innovation analysis, BYD appears as a company pushing electrification into mass production, exports, advanced manufacturing, […]

May 11, 2026
Hangzhou Six Little Dragon

Hangzhou Six Little Dragons: What They Build and Why It Matters

The Hangzhou Six Little Dragons are six fast-rising technology companies based in Hangzhou that operate across AI, robotics, gaming, brain-computer interface, and spatial intelligence. They matter because they show how China is turning advanced research into real products at speed across multiple industries.  The group includes DeepSeek, Game Science, Unitree Robotics, DEEP Robotics, BrainCo, and […]

May 10, 2026
Unitree humanoid robots displayed inside showroom highlighting design and movement

Unitree Humanoid Robots: What They Do and What to Evaluate in 2026

The conversation around humanoid robots has shifted. In earlier years, most attention focused on prototypes and controlled demonstrations. In 2026, the focus has moved toward deployment, cost, and practical use. This Is Where Unitree Stands Out Unitree has become one of the most closely watched companies in the Chinese humanoid robot space because it approaches […]

May 8, 2026
Autonomous hotel robot delivering food tray in a hallway

Service Robots in China: How Companies Like Keenon Are Automating Hospitality and Retail

Walk into a busy restaurant in Shanghai or a hotel lobby in Shenzhen today, and you will often see a service robot moving through the space with a clear purpose. These machines are no longer experimental add-ons or novelty attractions. Instead, they have become part of daily operations across hospitality and retail environments. China’s service […]

May 7, 2026
Moonshot AI Kimi branding on a dark space-themed background

Moonshot AI: The Company Behind Kimi and China’s Long‑Context AI Push

Artificial intelligence research is moving beyond a simple race for larger models.The latest breakthroughs focus on models that can reason across vast amounts of information — reading whole books, processing research papers and codebases, and retaining context without losing the thread. At the heart of this shift in China is Moonshot AI, the company behind […]

May 6, 2026
WeRide robotaxi fleet parked in city with skyline, showing large-scale autonomous vehicle deployment

WeRide: How a Chinese L4 Operator Is Scaling Robotaxis, Shuttles, and Urban Autonomous Mobility

The story of WeRide (文远知行) is a window into how Level‑4 autonomous driving is moving from science fiction into everyday life. Founded in Guangzhou, this China‑born firm is now publicly traded and among the first companies to offer fee‑paying robotaxi rides across multiple continents.  Its vehicle‑agnostic platform powers robotaxis, robobuses, and robovans, and its partnerships […]

May 5, 2026
Person interacting with quadruped robot inside home showcasing human-robot interaction

Quadruped Robots in China: DEEP Robotics and The Industrial Use Case

Industrial inspection still depends on people entering difficult, repetitive, and sometimes hazardous environments. Power facilities, petrochemical sites, substations, tunnels, and emergency zones all create the same operational challenge: companies need accurate inspection data, consistent patrol routines, and lower human exposure to risk. That is why quadruped robots are becoming serious industrial tools rather than engineering […]

May 4, 2026
social gaming strategies in china

Chinese Companies’ Social Gaming Strategies

Chinese companies no longer build social gaming strategies around standalone titles. Instead, they structure gaming around integrated systems that combine distribution, community, and monetization into a single operating environment. The scale of this shift is already visible in the 2025 data. China’s domestic gaming market reached 350.789 billion yuan with 683 million users, marking record […]

May 4, 2026
Black Myth Wukong official key visual featuring Monkey King in detailed armor

Who Made Black Myth Wukong? Inside Game Science’s AAA Playbook

Anyone searching for who made Black Myth Wukong wants the direct answer first. The game was developed by Game Science, a Hangzhou-based game studio founded in 2014 by Feng Ji.  The company is often included among Hangzhou’s “Six Little Dragons” and is widely regarded as China’s first AAA game studio, which lends the story broader […]

May 3, 2026
manycore tech

Manycore Tech: Coohom, Spatial Intelligence, and China’s 3D Design Stack

Manycore Tech is one of the more useful case studies in China’s 2026 technology story because it shows how a company can turn a specialized capability into a commercial stack. In ChoZan terms, that matters because the broader shift is no longer about isolated innovation.  It is about deployment, operational fit, and integrated systems that […]

May 2, 2026
Keeta food delivery rider on scooter showing Meituan’s last-mile delivery network in urban environment

Meituan Food Delivery: How Meituan Built China’s Local Services and On-Demand Delivery System

In recent years, Meituan Food Delivery has come to define how Chinese consumers eat, shop, and travel. This reflects broader shifts in China’s retail trends, where local services, commerce, and logistics are merging into integrated platforms.  In 2025, the company combined meal deliveries, groceries, travel bookings, and entertainment into one local services super app. Backed […]

May 1, 2026
Tablet displaying China consumer trends report beside coffee cup