Our blog: China’s technology, consumer and new retail insights
We’ve written a lot of articles on a variety of topics that can benefit everyone from a complete beginner to experienced marketers. Do a search for a specific topic of interest or read them in sequence for a broader view. It’s up to you.
LATEST CHINA MARKETING AND CONSUMERS INSIGHTS
China Retail Market: Trends, Growth, and Reinventing the Customer Experience
China’s retail market is experiencing robust growth, with the sector’s size estimated to reach USD 1.94 trillion in 2024 and projected to expand to USD 2.87 trillion by 2029, growing at a CAGR of 8.17%. This growth is fueled by rising disposable incomes, rapid urbanization, and the proliferation of e-commerce platforms like Alibaba’s Tmall and […]
What is China’s Digital Transformation?
China’s digital transformation involves rapidly adopting advanced technologies like AI, 5G, IoT, and big data to modernize its economy and society. This includes integrating these technologies into traditional industries to create efficient and innovative business models. The transformation focuses on building digital infrastructure, enhancing services, and fostering tech-driven innovation across sectors like finance, healthcare, and […]
What is Chinese Consumer Behavior?
Chinese consumer behavior refers to the purchasing habits, preferences, and decision-making processes of consumers in China. This behavior is shaped by rapid technological advancements, cultural traditions, shifting economic conditions, and the continuously evolving digital landscape. Businesses that understand Chinese consumer behavior can refine their products, marketing strategies, and services to align with the specific needs […]
Lessons from China’s Digital Transformation for Global Brands
Companies everywhere are looking to China for digital transformation lessons. It is now common knowledge that companies need digital transformation in order to cut costs and run efficiently in the modern age. It involves streamlining processes and the adoption of new technologies. But why China specifically? By this year, China’s digital transformation sector is expected […]
Why Hire a Keynote Speaker?
The age old question “why hire a keynote speaker?”. Well, they distill complex ideas into engaging narratives, setting the stage for events with their ability to connect and inspire. A keynote speaker is important in establishing the event’s theme and guiding audience engagement, leaving a lasting impression that resonates long after the event concludes. Again, […]
Fashion China: 35 Independent Chinese Designers to Watch in 2024 – A Report by Ashley Dudarenok, Gemma A. Williams and ONEWAYX
China, often associated with technological advancements and manufacturing achievements, is also a fertile ground for creative minds in fashion. Despite being relatively young, China’s fashion ecosystem has demonstrated remarkable resilience. “China’s undergoing a transformation—post-COVID reopening, the natural slowdown of economic maturity, demographic changes, and more. These shifts are mirrored in fashion, with unique, homegrown designers […]
How Chinese Companies are Creating Engaging and Social Gaming Experiences in 2023
In the fast-changing digital world, China leads the way in combining gaming and social media. The importance of being adaptable to digital innovation, especially given the context of Chinese consumers has been foreseen from experts in the industry. It’s not just in China, the global gamification market is set to grow over USD 34 million […]
3 Lessons for Brands: Mastering Virtual Marketing and AI Strategies in China
In China, brand marketing that uses virtual and AI technologies is having an increasingly major impact on purchasing decisions, as customers seek new and interesting experiences. AIGC (artificial intelligence-generated content) and other virtual marketing strategies have piqued the interest of investors, producers, celebrities, and social media platforms. Brands can expect greater innovation and originality in […]
6 Lessons to Learn on the Future of Retail from China 2023
The retail industry is constantly evolving, and China has emerged as a global leader in shaping the future of retail. With its massive consumer market, technological advancements, and innovative approaches, China’s retail landscape offers valuable insights and lessons for the rest of the world. China’s retail market will experience a compound annual growth rate exceeding […]
What Can Marketers Learn From China’s New Consumer Brands in 2023?
The rise of new consumer brands is one of the most notable phenomena in the Chinese business landscape in recent years. These new brands have rapidly developed by targeting high-demand markets that established brands have overlooked and gaining a foothold in the market. For example, the cosmetics brand Perfect Diary (完美日记) went public on the […]
How to Implement Customer-centric Digital Transformation: Lessons From Haier’s RenDanHeYi
For a long time, Western business management models were dominant in the industrial and manufacturing world. This stands to reason as the industrial revolution began and advanced in these countries. From the assembly line innovations of Ford early in the industrial revolution to Motorola’s Six Sigma model to ensure high quality and minimal waste, they […]
5 Crucial Lessons in Customer-centricity from Some of China’s Top Tech Ecosystems
In China, omnichannel sales, also known as New Retail, are predicted to reach 1.8 trillion yuan by 2023. As new retail models emerge, the ratio of physical online retail to total retail sales of consumer goods has risen from 20.7% in 2019 to 27.1% in 2022. In most top-tier Chinese cities, internet buying and quick […]