If you’re marketing to Chinese consumers and you’re still treating WeChat vs Weixin as the same platform, you’re leaving opportunity — and potentially revenue — on the table. On the surface, they look identical. But behind the scenes? They operate as two separate ecosystems, built for different audiences, governed by different laws, and offering very […]

China’s fashion and beauty blogosphere has matured into a multi‑billion‑RMB industry. Key opinion leaders (KOLs) no longer merely post curated outfits; they drive trends across multiple platforms (Douyin, RedNote, Weibo, Bilibili, and even podcasts), influence retail purchasing, and shape cultural conversations.  MCN (multi‑channel network) agencies have professionalized the space, and global luxury labels actively court […]

China’s Generation Z, roughly those born between 1995 and 2009, now represents over 260 million consumers and wields enormous cultural and economic power. Unlike earlier generations, they’ve grown up entirely in a mobile, cashless, and algorithm-driven world. Their digital life isn’t an extension of reality. It is reality: social validation, entertainment, identity, and even activism […]

China has evolved from the world’s manufacturing hub into a full-scale innovation powerhouse. Over the past decade, sustained public and private R&D investment has built advanced digital ecosystems and globally competitive technology firms across AI, robotics, energy, and advanced manufacturing. Today, China ranks among the world’s top ten most innovative economies, according to WIPO’s 2025 […]

Eastern Asia has the highest number of internet users in the world, with 1.34 billion as of 2025. Because China has a huge online population, foreign digital stars are seizing new opportunities to connect with increasingly globalized Chinese audiences. The foreign influencer trend is driving authentic engagement and e-commerce growth. But success in China demands […]

Growing WeChat followers requires more than frequent posting or short-term promotions. With over 1.3 billion daily users and an increasingly algorithm-driven discovery system, WeChat follower growth now depends on content relevance, engagement quality, and ecosystem integration. This guide explains how brands and creators can increase WeChat followers organically and sustainably by aligning with WeChat’s recommendation […]

External links in WeChat require careful handling to avoid security prompts, blocked access, or user drop-off. In 2025–26, WeChat evaluates every external URL based on domain trust, redirect behavior, compliance signals, and user experience risk. With over a billion monthly active users and embedded in daily life from messaging and payments to mini-programs and content […]

The Employment Ordinance (Cap. 57) of Hong Kong outlines statutory holidays, rest days, and leave that every employer must provide to employees. For foreign domestic helpers (FDHs), these legal holidays are significant because they often work and live in their employers’ homes, relying on clear holiday arrangements to rest, attend to religious obligations, and maintain […]

In 2025, “Store Mini Program (门店小程序)” and the “WeChat Virtual Business Card” (企业微信对外名片) have become the twin engines of WeChat-native retail: one closes the transaction loop from discovery to checkout; the other standardizes identity and follow-up across private-domain touchpoints.  WeChat’s own 2025 Open Class underscored this shift. WeChat Shop (微信小店) GMV in 2024 grew 1.92× […]

China visa-free travel expanded significantly in 2025–26, allowing citizens of dozens of countries to enter China for short stays without a visa. Depending on nationality and entry route, travelers may qualify for 30-day visa-free entry, mutual visa-exemption agreements, or visa-free transit of up to 240 hours when traveling onward to a third destination. As China […]

In the era of AI and the Internet of Things (IoT), companies are under pressure to transform digitally while maintaining a laser-like focus on customer needs. One notable blueprint for customer-centric digital transformation comes from China’s Haier Group, through its innovative Rendanheyi model. First introduced in 2005 by Haier’s visionary CEO Zhang Ruimin, Rendanheyi has […]

In 2025, China accounted for 58% of the global KOL (Key Opinion Leader) marketing spend, with the local market projected to reach approximately RMB 93 billion (US$13 billion). That’s not just a significant number — it signals where the future of influencer marketing is being built. But none of that works without the right agency […]