Featured image wedding blog
2020 is in fact originally a very desirable year for marriage in the eyes of the Chinese. Not only does the number “2020” look parallel (symbolises perfect match and in pairs), but it also sounds like “love you love you” (爱你爱你) in Chinese.  When the pandemic hit, cities were in l...
Featured Image for Upcoming trends for 2020 Double 11
Double 11 is just right around the corner. The ChoZan team is excited to share some exciting updates of 2020 Double 11. Some trends have been present in the market for sometime while some are new and will be important in the future years to come. What’s different for Double 11 in 2020? 1. Do...
Below are a few most interesting reports about COVID-19 and China. (1) Survey: Asian consumer sentiment during the COVID-19 crisis by McKinsey In China, consumer confidence has stabilized, with optimism that the economy will rebound in two–three months rising to 47 percent of respondents in...
Soon after the epidemic became evident, eagerly awaited Spring Festival movies found themselves in an awkward position. People wouldn’t be going to the cinema and premieres would have to be cancelled. Movie ticket sales from New Year’s Day 2019 reached 1.458 billion RMB. In 2020, it was only...
Currently in China, MCNs are so common that it can be difficult for brands to work with KOLs without going through an MCN first. The vast majority of top-tier and mid-tier KOLs in China work with an MCN. Here’s a useful list of influential MCNs in China. What are MCN (multi-channel network)...
The coronavirus pandemic has presented huge obstacles as well as some opportunities and necessary shifts for business. What’s the current state of China’s ecommerce and big platform advertising? Read on to find out. The state of the leading Chinese ecommerce marketplaces Taobao and Tmall...
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