Our blog: China’s technology, consumer and new retail insights

We’ve written a lot of articles on a variety of topics that can benefit everyone from a complete beginner to experienced marketers. Do a search for a specific topic of interest or read them in sequence for a broader view. It’s up to you.

LATEST CHINA MARKETING AND CONSUMERS INSIGHTS

UBTECH humanoid robots lined up in production facility showing large-scale industrial deployment

UBTECH Robotics: How the Company Is Bringing Humanoid Robots Into Real-World Industry

The global excitement around humanoid robotics has grown quickly since 2025. At the same time, this momentum reflects broader shifts in China’s digital transformation across AI, robotics, and industrial systems.  Advances in embodied AI are moving robots out of research labs and into factories, logistics hubs, and even border checkpoints. Among the pioneers, UBTECH Robotics […]

April 30, 2026
Pony AI autonomous vehicle driving in modern city environment demonstrating urban robotaxi deployment

Pony AI: How a Robotaxi Startup Is Scaling Fleets, Freight, and Global Autonomy

The rise of autonomous mobility has moved from lab prototypes to commercial services that carry passengers every day. This transition reflects broader shifts in China’s artificial intelligence, where systems are moving from experimentation to real-world deployment. Pony AI has emerged as one of the leaders in this transformation. The company, founded by James Peng in […]

April 29, 2026
CATL headquarters building in China representing global leadership in EV batteries and energy infrastructure systems

CATL: How China’s Battery Giant Became an Energy Infrastructure Platform

CATL is no longer just the world’s largest EV battery manufacturer. It has shifted into an energy infrastructure platform that controls how energy is stored, distributed, and deployed at scale. That shift explains its growing role in global energy systems beyond vehicles. Its 2025 report and 2026 expansion pipeline show a clear direction. CATL is […]

April 28, 2026
XPeng flying car performing public demonstration flight over Dubai skyline with audience recording urban air mobility test

XPeng Flying Car: How AeroHT Fits Into XPeng’s Broader AI Mobility Strategy

The story of the XPeng flying car is larger than one futuristic product. It sits inside two bigger shifts that matter in 2025 and 2026. One is China’s move from prototypes to deployable systems within China’s broader digital transformation model.  The other is XPeng’s move from a smart EV maker to a broader physical-AI mobility […]

April 27, 2026
JD logistics

JD Logistics: How JD Built China’s Most Integrated Supply Chain System 

China’s retail and logistics landscape has entered a phase in which infrastructure, not interfaces, defines competitive advantage across the ecosystem. The companies that win are the ones that control fulfillment, delivery, and inventory as a unified system.  JD Logistics sits at the center of this shift. This reflects a broader shift in how China builds […]

April 26, 2026
KOL marketing in china

KOL Marketing in China: 6 Tips for Luxury Brands

For luxury brands, KOL marketing in China now sits much closer to revenue strategy than brand visibility. At the start of 2025, China had 1.11 billion internet users and 1.08 billion social media user identities, underscoring the scale of a luxury audience already deeply integrated into platform-led discovery, evaluation, and influence behavior.  In other words, […]

April 23, 2026
Lessons from China’s Digital Transformation for Global Brands

Lessons from China’s Digital Transformation for Global Brands

The conversation around China’s digital ecosystem has shifted from fascination to a hard-nosed assessment of infrastructure. Global brands that once viewed China as a distinct market for adaptation now recognize it as the proving ground for a new commercial architecture.  In 2026, the country’s digital transformation has matured beyond consumer-facing apps into a deeply embedded […]

April 21, 2026
4 Reasons why China’s Live Commerce is thriving, and What Can Overseas Businesses Learn From It

4 Reasons Why China’s Live Commerce Is Thriving and What Overseas Businesses Can Learn From It

In recent years, China’s live commerce has progressed from an emerging trend to a dominant retail model. Across the country, hundreds of millions of viewers watch hosts demonstrate everything from lipstick to tractors in real time. This fusion of entertainment and shopping is projected to become a trillion-yuan industry by 2026.  Growth has been so […]

April 19, 2026
Seedance AI video model interface with abstract visual design and title screen

Seedance Pro: ByteDance AI Video Generator for Business

AI video is no longer a marketing experiment. In 2026, it’s becoming an operational layer — used for product education, e-commerce conversion, internal enablement, multilingual campaigns, and executive communication. What started as flashy generative demos is now embedding itself into workflows. And China is accelerating this shift faster than most Western markets. The reason isn’t […]

April 18, 2026
Lifestyle influencer taking selfie with coffee on city street, creating casual social media content

Working With Influencers in China is Now a Necessity

The conversation around influencer marketing in China has shifted. It is no longer about participation. It is about execution quality and speed. The old model of paying top-tier KOLs for reach has lost its reliability as outcomes have become harder to predict. R3’s 2026 data clearly shows the shift. KOL rate cards rose by 11.6%, […]

April 17, 2026
Qixi Festival themed wall decorated with red flowers and Chinese characters expressing love and emotions during Chinese Valentine’s Day celebrations

5 Successful Chinese Valentine’s Day Campaigns (Qixi Festival)

Qixi, often described as China’s traditional Valentine’s Day, has become a strategic moment for brands that want to connect with Chinese consumers through culture rather than pure promotion. The festival traces back to the legend of the Cowherd and the Weaver Girl, a story that symbolizes devotion and reunion after long separation. In recent years, […]

April 15, 2026
Icons of major Chinese apps including Douyin, Xiaohongshu, JD.com, and Weibo used for social commerce and digital retail

10 Social Commerce Innovations from China’s FMCG Industry

China’s FMCG (fast-moving consumer goods) market is not just “big”; it is structurally optimized for social commerce experimentation at a national scale in a way few other markets can replicate quickly. In 2025, China’s online retail continued to expand. Official statistics report total online retail sales of approximately $2.2 trillion, with physical goods sales at […]

April 13, 2026
Tablet displaying China consumer trends report beside coffee cup