Today, more than ever, it’s the community that sells. In a little more than ten years, sneaker blog Hypebeast evolved into a publicly traded e-commerce platform. Liketoknow.it, an app for identifying, discussing and buying influencers’ looks, saw $1billion in sales last year. Chanel has creat...
Alibaba is playing a key role changing the face of retail in China and, probably, the rest of the world. During November’s Double 11 Global Shopping Festival, or Single’s Day, Alibaba set a record in total gross merchandise volumes. The amount of GMV processed by Alipay, which is part of the A...
Recently I saw a guy filming himself with his phone while crossing the street in China. It seemed like he was Facetiming with a friend. But he was actually doing a livestream, an extremely popular hobby for young people in China. China is way ahead of the rest of the world when it comes to embracing...
Sina Weibo, one of the most popular social media sites in China, released its Q4 2017 financial report on February 13th. Let’s look at the key highlights. 1. Steadily growing active users By the end of 2017, Weibo reported 392 million monthly active users (MAU) and 172 million daily active user...
As the second largest economic entity in the world, China is still a relatively unexplored market for many foreign brands. Given the differentiation between Western and Chinese social media ecosystems, many may ask how to approach target audience efficiently within shortest time in China? The answer...
You know that WeChat is a powerful channel to market your business and even sell your products. But what else? Some official WeChat accounts are also great sources of information about digital marketing in China. Plenty of WeChat accounts regularly publish informative articles so WeChat is also the...
Wang Sicong, an outspoken blogger and the son of a Chinese billionaire, published a post on Weibo early January, inviting his followers to download a quiz game app called Chongdingdahui (冲顶大会). Since then, live quiz apps have been dominating the mobile apps market in China, with the launch o...
Global market research company Nielsen recently released a report entitled What’s Next for China’s Connected Consumers – A Roadmap for Driving Digital Demand, which reveals how connected devices and digital platforms have led to a consumption boom in China. It helps brands understand consumer...
WeChat has made a fundamental change to the way it works. China’s most popular social media app has always limited its posts’ visibility to the sharer’s friends, or an official account’s followers. While this closed ecosystem limits the potential for content to go viral, it has been an as...
In 2017, brands were very aggressive on Chinese social media, especially on WeChat and Weibo. Both local and international brands launched a wide range of campaigns to deliver branding messages and interact with their customers. The ultimate goal was to build a stronger social media presence and in...
The internet is overflowing with digital marketing resources. Some blogs are popular and highly recommended while others have been overlooked. Are the following 10 digital marketing resources on your subscription list? If not, add them right away! Econsultancy https://econsultancy.com/blog/ You can...
Shut up the ping pong table and put away the mahjong tiles. Seventy-seven percent of Chinese people say that online shopping is their “favorite leisure activity”, according to a report released on 12 Dec by KPMG and online shopping platform Mei.com. The fourth annual China’s Connected Consumer...
Launched in 2009, Sina Weibo is one of the biggest social media sites in China. It’s a microblogging site and is like China’s Facebook and Twitter combined. By Q3 2017, there were 376 million monthly active users, surpassing Twitter’s 330 million. Weibo is mostly used for trend-spotting and...
Alibaba. The company started by Jack Ma after he failed his college entrance exam three times and was turned down for job after job after that, has become a giant in the world of e-commerce. It had 158.73 billion yuan (23.85 billion USD) in revenue and 57.87 billion yuan (8.72 billion USD) in profit...
Alibaba. The company started by Jack Ma after he failed his college entrance exam three times and was turned down for job after job after that, has become a giant in the world of e-commerce. It had 158.73 billion yuan (23.85 billion USD) in revenue and 57.87 billion yuan (8.72 billion USD) in profit...
By now, everyone knows the origin story of Alibaba. Jack Ma failed his college entrance exam three times, was rejected for the next 30 jobs he applied for, then, in 1999, went on to found Alibaba and became one of the richest men in the world. For those who’ve been living under a rock, Alibaba i...
In November, Weibo and WeChat released their latest statistics one after another. Below let's have a look at the performance of the two most popular Chinese social media platforms: WeChat On November 15th, WeChat published their financial report for Q3 2017: “In Q3 2017, Tencent saw robust gr...
This year, Alibaba’s Double 11 Global Shopping Festival set a new record in its total gross merchandise volume (GMV) again. The total amount of GMV processed by Alipay reached over US$ 25.3 billion, a whopping increase of 39% compared with 2016. Below let’s look at the latest statistics in detai...
In 2016, the annual growth of retail sales volume of cosmetics products in China witnessed an increase of 8.3%, while the sales volume of cosmetics and personal care products on JD.com saw a much higher growth of 102%. China is a huge market with tremendous potentials for the fashion and cosmetics i...
31Ten, a digital agency based in Shanghai, has recently published a comprehensive guide to WeChat articles, which not only details the basic guidelines and rules to follow when editing WeChat articles, but also features a number of good examples that we can learn from. If you are looking for a great...
Chinese social media is more than a platform for socializing and entertaining. It is full of business opportunities. It helps brands reach a mass audience and establish their brand image. With social media, brands can understand the needs of local customers and build connections, deliver the right m...