LATEST CHINA MARKETING AND CONSUMERS INSIGHTS
WeChat VS Weixin, an Essential Guide for Marketers
Understanding the WeChat VS Weixin is crucial for brands looking to expand their reach into the Chinese market. With a population of about 1.4 billion,
Understanding Chinese Millennials: Who Are They and What Do They Want?
Chinese millennials, born in the 80s and 90s, are now hitting prime consumption age. Described as educated, open-minded and tech-savvy, millennials make up 31% of
Is Kuaishou the Future of Live Streaming in China?
Recently Kuaishou published its 2022 Biannual Content Report covering the first six months of 2022. The number of daily active users on the platform has
Inside the Alibaba Ecosystem and the Alibaba Zoo: What Tech Companies Need to Know
What foreign tech companies aspire to do, Alibaba often does better. Alibaba is unique from foreign tech companies in that it ascribes to an ecosystem.
Gen Z’s fashion power in China’s toy market: Who can become the next Pop Mart?
China’s toy market is experiencing a booming year with an overall growth rate of 35%, and it is expected to break through 150 billion RMB
A Hainan Strategy: Unlocking the Potential of Hainan as a Luxury Shopping Hub
Chinese consumers are global heavyweights in the luxury spending arena, with their share of purchases doubling last year. According to Bain, they will become the
5 Major Trends of Double 11 Festival, the Biggest Shopping Event in China
November 11th is Double 11, also known as 11.11 or Single’s Day. It’s the single biggest shopping event in the world and things kick off in late October with pre-orders. So, what were some major trends in 2020? Let’s take a look.
2 of China’s Biggest Buzzwords: Involution and “Tang Ping” (Lying Flat)
Two of China’s biggest buzzwords are “neijuan” (内卷) meaning involution or diminishing returns, and “tang ping” (躺平), meaning “lying flat”, dropping out or being a slacker. How are marketers responding to these trends?
Marketing in China: How Consumers Search Online to Start Their Purchasing Journey With Baidu & Social Media
It’s understandable that many in the West think about SEO on Baidu, the biggest search engine in China, when they want to promote their brand, products or services there. But it doesn’t play the same role that Google does in the West. Read on to find out more.
3 Successful Qixi Festival Marketing Campaigns You Can Learn From (Plus 3 Honourable Mentions and 2 Fails)
The Qixi Festival is a major shopping occasion that brands can’t miss. So, what are some examples of successful Qixi Festival campaigns from 2020 and 2021? Let’s take a look.
China’s Growing Virtual KOL Economy: What Brands Need to Know
The future prospects of virtual internet celebrities are particularly promising also in China, with a core market value expected to reach 20.52 billion yuan in 2023.
Plant-based Meat: The Trends, Players and Consumers in China’s Huge Meat Market
China is the largest market for meat due to its huge population. The emergence of other plant-based meats is bringing more product choices and experiences to consumers.
5 Crucial Chinese Travel Trends & 4 Chinese Tourism Platforms You Need to Know
Just because international hasn’t returned yet doesn’t mean you can ignore China’s future tourists or key trends going forward. Find out about key Chinese tourism platforms and what’s needed to stay competitive in the new, more digitized world of travel and how you can reach Chinese tourists at home and on their phones.
The 15 Ultimate Consumer Trends You Need to Watch Out For in China in 2021
Once a trend moves beyond a smaller base and include more players – consumers, e-commerce giants, government regulators, infrastructure construction – we start to see
Gen Z: A Rising Power in the Chinese Market and 7 Characteristics of their Digital Lifestyles
Gen Z includes all those who were born after 1995 and 2000. They’re different from previous generations in that they’re digital natives. They were exposed
China Trendwatching: What Brands Can Learn From Chinese Consumers’ Growing Interest in Healthy Living
There’s been an increase in awareness of health and wellness topics in China. It started even before Covid. Chinese health information platform Dingxiang Yisheng’s 2019
5 Important Social Media Marketing Platforms for Travel and Tourism Businesses in China (With Case Studies)
In today’s digital world, social media has become an essential element for travellers. Users not only turn to online resources to book and pay for
Ecommerce and Big Platform User Growth in a Post-coronavirus China
The coronavirus pandemic has presented huge obstacles as well as some opportunities and necessary shifts for business. What’s the current state of China’s ecommerce and
A Beginner’s Guide to WeChat
WeChat began life as a basic messaging app focused on text messages. Then, it added phone and video calling capabilities.
The Rise of Foreign Stars on Chinese Social Media Marks the Beginning of a New Trend
China’s internet celebrity economy has expanded exponentially in recent years. According to a report released by iResearch, the number of online celebrities in China with more than
Influencer Marketing in China: No Longer an Option, Now a Necessity
In an increasingly digital world, traditional media such as print, radio and TV are losing ground, while the Internet takes an ever-larger role. The web,
Aliexpress in Russia. Will China Help Digitize Russia?
Alibaba offered the tech world a double-whammy in the last fortnight, first with the ceremonial passing of the torch from chairman Jack Ma in a heartfelt
Three Top Tips for Marketing to Chinese Outbound Tourists
China’s economy has been on the rise for decades. Improved living standards, a growing interest in tourism and relaxed travel regulations for Chinese citizens has
How to Launch Your Product on China’s Popular Fashion Platform Red (Xiaohongshu)
While most of you are using Amazon and eBay, people in China are shopping on sites and apps like Tmall, Taobao, JD, Suning, Kaola, VIP.com, and