China’s 5G rollout is becoming one of the biggest tech stories of the year. In June 2019, three domestic carriers and a broadcaster in China were given the green light to launch 5G commercial services months before the licenses were expected to be issued indicating an acceleration of the rollou...
These days, Chinese consumers aren’t as target-oriented and purpose-driven as they used to be when shopping in physical spaces. Since they can very quickly and easily find specific items while shopping online, they don’t go to stores with the same mindset except for grocery shopping. They care m...
Alibaba offered the tech world a double-whammy in the last fortnight, first with the ceremonial passing of the torch from chairman Jack Ma in a heartfelt open letter, then with the unexpected signing of a joint venture arrangement with Russia’s leading tech player a week afterwards. The deal...
China’s economy has been on the rise for decades. Improved living standards, a growing interest in tourism and relaxed travel regulations for Chinese citizens has led to a huge rise in the number of outbound Chinese tourists. As of November 2017, 120 million Chinese citizens hold passports which i...
Any foreigner trying to navigate Taobao for the first time will agree that online retail in China is a world of its own. Where technologies such as mobile payments and live-streaming shopping are still finding their feet in Western markets, they have become integral to the Chinese shopping experienc...
While the majority of luxury brands operating in China have opened WeChat Official Accounts, many of them are still reluctant to run their businesses entirely on WeChat, instead opting to drive their subscribers to external websites and e-commerce platforms. In this article, we’ve summarized som...
One of the biggest issues brands encounter when entering China is that they grossly underestimate the budget needed for an effective marketing strategy. Without sufficient funding and/or incorrect budget allocation, they flounder, and fail to gain traction. Why is this such a common problem? Po...
If you want to tap into China's e-commerce market, the first thing you need to know about are the online shopping festivals. You may have heard of Alibaba’s very successful Double 11 Shopping Festival, which is two and a half times bigger than Black Friday and Cyber Monday combined. But that’s n...
There is no denying that social media is the best way to approach target customers and raise brand awareness in China, as the country has an extraordinarily high mobile device penetration rate. With new social media products and programmes constantly appearing, 2017  witnessed countless innovat...
Alibaba is playing a key role changing the face of retail in China and, probably, the rest of the world. During November’s Double 11 Global Shopping Festival, or Single’s Day, Alibaba set a record in total gross merchandise volumes. A more connected retail experience between online and offl...
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