WeChat has made a fundamental change to the way it works. China’s most popular social media app has always limited its posts’ visibility to the sharer’s friends, or an official account’s followers. While this closed ecosystem limits the potential for content to go viral, it has been an as...
In 2017, brands were very aggressive on Chinese social media, especially on WeChat and Weibo. Both local and international brands launched a wide range of campaigns to deliver branding messages and interact with their customers. The ultimate goal was to build a stronger social media presence and in...
Shut up the ping pong table and put away the mahjong tiles. Seventy-seven percent of Chinese people say that online shopping is their “favorite leisure activity”, according to a report released on 12 Dec by KPMG and online shopping platform The fourth annual China’s Connected Consumer...
Launched in 2009, Sina Weibo is one of the biggest social media sites in China. It’s a microblogging site and is like China’s Facebook and Twitter combined. By Q3 2017, there were 376 million monthly active users, surpassing Twitter’s 330 million.  Weibo is mostly used for trend-spotting and...
Alibaba. The company started by Jack Ma after he failed his college entrance exam three times and was turned down for job after job after that, has become a giant in the world of e-commerce. It had 158.73 billion yuan (23.85 billion USD) in revenue and 57.87 billion yuan (8.72 billion USD) in profit...
By now, everyone knows the origin story of Alibaba. Jack Ma failed his college entrance exam three times, was rejected for the next 30 jobs he applied for, then, in 1999, went on to found Alibaba and became one of the richest men in the world. For those who’ve been living under a rock, Alibaba i...
In November, Weibo and WeChat released their latest statistics one after another. Below let's have a look at the performance of the two most popular Chinese social media platforms: WeChat On November 15th, WeChat published their financial report for Q3 2017: “In Q3 2017, Tencent saw robust gr...
This year, Alibaba’s Double 11 Global Shopping Festival set a new record in its total gross merchandise volume (GMV) again. The total amount of GMV processed by Alipay reached over US$ 25.3 billion, a whopping increase of 39% compared with 2016. Below let’s look at the latest statistics in detai...
31Ten, a digital agency based in Shanghai, has recently published a comprehensive guide to WeChat articles, which not only details the basic guidelines and rules to follow when editing WeChat articles, but also features a number of good examples that we can learn from. If you are looking for a great...
Chinese social media is more than a platform for socializing and entertaining. It is full of business opportunities. It helps brands reach a mass audience and establish their brand image. With social media, brands can understand the needs of local customers and build connections, deliver the right m...
In less than a decade, Chinese consumers have moved from contributing three percent to global personal luxury goods consumption to becoming the largest luxury consumers in the world, accounting for more than 30 percent of global luxury sales.  This rapid rise has hardly gone unnoticed by the weste...
Given its huge number of active users, WeChat has become a battlefield for advertisers to showcase and promote their products. Currently, WeChat offers two major advertising options, namely Moments ads and account ads. Only brands with verified official accounts in specific industries can apply to b...
During a June 19, 2017 roundtable session at the Shanghai Film Festival, the award-winning director Lu Chuan (The Last Supper, The Missing Gun, City of Life and Death) discussed big data in the film and television industry. Producers, he said, select stories and cast actors based on big data gathere...
Video bloggers create original videos to create and appeal to their audience. There are various kinds of video bloggers in China, such as gamers, fashionistas, gourmets, and humour bloggers. Since Weibo is a relatively open platform with a large user base, these video bloggers usually post short vid...
KOL competition is an effective way of generating buzz on social media. Its essence is to invite several KOLs to participate in a competition. Brands can ask bloggers to create videos, comics or other material to enter the contest. KOLs may need their followers to vote for them in the competition a...
On August 16th, Tencent updated the latest WeChat data for monthly active users and summarized its recent performance in its financial report for Q2 2017.  “In Q2 2017, Tencent saw robust growth in multiple businesses, which allows us to continue to invest in innovation and new technology whil...
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