LATEST CHINA MARKETING AND CONSUMERS INSIGHTS
2 of China’s Biggest Buzzwords: Involution and “Tang Ping” (Lying Flat)
Two of China’s biggest buzzwords are “neijuan” (内卷) meaning involution or diminishing returns, and “tang ping” (躺平), meaning “lying flat”, dropping out or being a slacker. How are marketers responding to these trends?
Marketing in China: How Consumers Search Online to Start Their Purchasing Journey With Baidu & Social Media
It’s understandable that many in the West think about SEO on Baidu, the biggest search engine in China, when they want to promote their brand, products or services there. But it doesn’t play the same role that Google does in the West. Read on to find out more.
3 Successful Qixi Festival Marketing Campaigns You Can Learn From (Plus 3 Honourable Mentions and 2 Fails)
The Qixi Festival is a major shopping occasion that brands can’t miss. So, what are some examples of successful Qixi Festival campaigns from 2020 and 2021? Let’s take a look.
China’s Growing Virtual KOL Economy: What Brands Need to Know
The future prospects of virtual internet celebrities are particularly promising also in China, with a core market value expected to reach 20.52 billion yuan in 2023.
Plant-based Meat: The Trends, Players and Consumers in China’s Huge Meat Market
China is the largest market for meat due to its huge population. The emergence of other plant-based meats is bringing more product choices and experiences to consumers.
Two Key Fast-growing Consumer Groups in China & Their Digital Behavior
China, a country with a population of over 1.4 billion, is an enormous, rapidly developing market full of consumers that are changing right along with it. There are two consumer groups that are growing so fast, especially in the digital arena, that we can’t ignore them now or for the next ten years.
5 Crucial Chinese Travel Trends & 4 Chinese Tourism Platforms You Need to Know
Just because international hasn’t returned yet doesn’t mean you can ignore China’s future tourists or key trends going forward. Find out about key Chinese tourism platforms and what’s needed to stay competitive in the new, more digitized world of travel and how you can reach Chinese tourists at home and on their phones.
International Women’s Day Marketing Campaigns in China: Case Studies of Successes and Failures
Learn about successful and unsuccessful Women’s Day marketing campaigns in China. China’s She-conomy is getting larger, estimated at 10 trillion RMB in 2020. It represents a new trend in Chinese consumer behavior and includes entertainment, parenting products and services, sports, health products and more.
The 15 Ultimate Consumer Trends You Need to Watch Out For in China in 2021
Once a trend moves beyond a smaller base and include more players – consumers, e-commerce giants, government regulators, infrastructure construction – we start to see
The Top 10 Lifestyle Trends on Chinese Social Media Platform RED in 2021
While we are already well past one-twelfth of 2021, it’s still not too late to watch out for the top lifestyle and consumption trends in
How China is Building New Retail: Examples from Alibaba, JD and Pinduoduo
Retail in China has experienced some very extreme circumstances due to the pandemic. While it’s no surprise that the majority of retail businesses have been
Gen Z: A Rising Power in the Chinese Market and 7 Characteristics of their Digital Lifestyles
Gen Z includes all those who were born after 1995 and 2000. They’re different from previous generations in that they’re digital natives. They were exposed
China Trendwatching: What Brands Can Learn From Chinese Consumers’ Growing Interest in Healthy Living
There’s been an increase in awareness of health and wellness topics in China. It started even before Covid. Chinese health information platform Dingxiang Yisheng’s 2019
How COVID Changed Weddings and the Wedding Industry in China
2020 is in fact originally a very desirable year for marriage in the eyes of the Chinese. Not only does the number “2020” look parallel
Important Upcoming Trends for 2020 Double 11 For Brands To Know
Double 11 is just right around the corner. The ChoZan team is excited to share some exciting updates of 2020 Double 11. Some trends have
5 Important Social Media Marketing Platforms for Travel and Tourism Businesses in China (With Case Studies)
In today’s digital world, social media has become an essential element for travellers. Users not only turn to online resources to book and pay for
Beauty x Social: Top 6 Social Media Marketing Platforms for Skincare & Cosmetics in China
The vitality and dynamicity of the Chinese market often amaze business leaders around the world; recently the market is observed undergoing two major phenomena: Consumption
The Ultimate Online B2B Channels (Websites & Social Media) in China You Need to Know
B2B connections lie at the heart of China’s digital transformation. In 1999, a group of people, led by Jack Ma, started Alibaba.com. We know about
40 of the Most Up-to-date Reports About China During COVID-19
Below are a few most interesting reports about COVID-19 and China. (1) Survey: Asian consumer sentiment during the COVID-19 crisis by McKinsey In China, consumer
Fighting the Epidemic: What Did China’s Entertainment Industry Do?
Soon after the epidemic became evident, eagerly awaited Spring Festival movies found themselves in an awkward position. People wouldn’t be going to the cinema and
Male Fashion and Beauty Brands in China: Who’s Succeeding and How?
There’s a stereotype of men in China when it comes to grooming, especially middle-aged men. And it’s not flattering. Fat, bald and wearing a white
Ecommerce and Big Platform User Growth in a Post-coronavirus China
The coronavirus pandemic has presented huge obstacles as well as some opportunities and necessary shifts for business. What’s the current state of China’s ecommerce and
A Beginner’s Guide to WeChat
WeChat began life as a basic messaging app focused on text messages. Then, it added phone and video calling capabilities.
The Emerging Tech Giant That You’ve Never Heard Of.
When talking about tech giants in China, many people immediately think of BAT – Baidu, Alibaba and Tencent. They have