While the majority of luxury brands operating in China have opened WeChat Official Accounts, many of them are still reluctant to run their businesses entirely on WeChat, instead opting to drive...
One of the biggest issues brands encounter when entering China is that they grossly underestimate the budget needed for an effective marketing strategy. Without sufficient funding and/or incorrect budget allocation,...
If you want to tap into China’s e-commerce market, the first thing you need to know about are the online shopping festivals. You may have heard of Alibaba’s very...
China is leading the globe’s cashless trend with its ubiquitous mobile payments. According to Xinhua, the mobile payment market reached RMB 81 trillion (US$12.77 trillion) as of October 2017....
China has long been perceived as a “nation of copycats,” where the shanzhaimentality reigned supreme, but, while pirating still goes on there, China has already moved on to the next...