Our blog: China’s technology, consumer and new retail insights
We’ve written a lot of articles on a variety of topics that can benefit everyone from a complete beginner to experienced marketers. Do a search for a specific topic of interest or read them in sequence for a broader view. It’s up to you.
LATEST CHINA MARKETING AND CONSUMERS INSIGHTS
Top Online B2B Chinese Channels
China is now the world’s fastest-growing hub for digital trade. In the first half of 2024, cross-border e-commerce reached 1.22 trillion yuan (US$171 billion), a 10.5% year-over-year increase. Giants like Alibaba, JD.com, and Pinduoduo are investing in supply-chain innovation, while Shein and Temu exploit the U.S. “de minimis” rule to ship low-value goods duty-free. For […]
What Is Douyin? How Brands Are Winning Big on China’s TikTok
If you’re asking what Douyin is, it’s not just a Chinese version of TikTok. It’s a digital universe where content, commerce, and payment are tightly linked. A viewer can discover a product, watch it in use, and make a purchase, all without ever leaving the feed. In March 2025, Douyin reached 1 billion monthly active […]
What Is Market Research? How It Works in the Chinese Market
Succeeding in China takes more than a well-known brand or a global strategy. Companies often struggle when they fail to connect with local habits, preferences, and expectations. Many overlook a simple but powerful question: What is market research? Without answering this correctly, brands miss the insights that drive real engagement. Amazon closed its marketplace in […]
How China Is Redefining Global Technology Innovation
In China, innovation isn’t waiting in a lab—it’s already running on the streets. Autonomous vehicles operate without safety drivers. Drones handle last-mile delivery. AI systems manage hospital triage, logistics, and municipal services. What makes this possible isn’t one company or breakthrough—it’s a national system built for speed, scale, and execution. Backed by complex infrastructure, measurable […]
How E-Commerce Is Changing Retail in China
China isn’t just leading the world in e-commerce growth—it’s rewriting the rules of retail altogether. In early 2025, the Ministry of Commerce reported ¥3.6 trillion ($499.6 billion) in online retail sales in just one quarter. But these numbers only scratch the surface. From algorithmic feeds to C2M manufacturing and bonded-zone cross-border fulfillment, China has created […]
How China Became the World’s E-Commerce King
China’s e-commerce market reached US$3.1 trillion in 2024, growing 6.3% annually and climbing to US$3.85 trillion by 2028. Nearly half of all global online transactions now happen in China, making this the story of how China became the world’s e-commerce king. But the story isn’t just about scale. It’s about how shopping became part of […]
China Retail Market: Trends, Growth, and Reinventing the Customer Experience
China’s retail market is experiencing robust growth, with the sector’s size estimated to reach USD 1.94 trillion in 2024 and projected to expand to USD 2.87 trillion by 2029, growing at a CAGR of 8.17%. This growth is fueled by rising disposable incomes, rapid urbanization, and the proliferation of e-commerce platforms like Alibaba’s Tmall and […]
What is China’s Digital Transformation?
China’s digital transformation involves rapidly adopting advanced technologies like AI, 5G, IoT, and big data to modernize its economy and society. This includes integrating these technologies into traditional industries to create efficient and innovative business models. The transformation focuses on building digital infrastructure, enhancing services, and fostering tech-driven innovation across sectors like finance, healthcare, and […]
What is Chinese Consumer Behavior?
Chinese consumer behavior refers to the purchasing habits, preferences, and decision-making processes of consumers in China. This behavior is shaped by rapid technological advancements, cultural traditions, shifting economic conditions, and the continuously evolving digital landscape. Businesses that understand Chinese consumer behavior can refine their products, marketing strategies, and services to align with the specific needs […]
Lessons from China’s Digital Transformation for Global Brands
Companies everywhere are looking to China for digital transformation lessons. It is now common knowledge that companies need digital transformation in order to cut costs and run efficiently in the modern age. It involves streamlining processes and the adoption of new technologies. But why China specifically? By this year, China’s digital transformation sector is expected […]
Why Hire a Keynote Speaker?
The age old question “why hire a keynote speaker?”. Well, they distill complex ideas into engaging narratives, setting the stage for events with their ability to connect and inspire. A keynote speaker is important in establishing the event’s theme and guiding audience engagement, leaving a lasting impression that resonates long after the event concludes. Again, […]
Fashion China: 35 Independent Chinese Designers to Watch in 2024 – A Report by Ashley Dudarenok, Gemma A. Williams and ONEWAYX
China, often associated with technological advancements and manufacturing achievements, is also a fertile ground for creative minds in fashion. Despite being relatively young, China’s fashion ecosystem has demonstrated remarkable resilience. “China’s undergoing a transformation—post-COVID reopening, the natural slowdown of economic maturity, demographic changes, and more. These shifts are mirrored in fashion, with unique, homegrown designers […]