Our blog: China’s technology, consumer and new retail insights

We’ve written a lot of articles on a variety of topics that can benefit everyone from a complete beginner to experienced marketers. Do a search for a specific topic of interest or read them in sequence for a broader view. It’s up to you.

LATEST CHINA MARKETING AND CONSUMERS INSIGHTS

4 Reasons why China’s Live Commerce is thriving, and What Can Overseas Businesses Learn From It 

Live Commerce in China is going as strong as ever in 2022. In 2022, live commerce serves as an important leverage to empower retreating retail sales in the post-pandemic period, generating a 146% revenue increase of live commerce to RMB 181.4 billion. In contrast, the Livestream market is only worth USD 17 billion in market […]

December 6, 2022

KOL Marketing: An Essential Chinese Social Media Tool

China’s KOL economy has been one of the fastest-growing and most durable economic phenomenons for a while now. Despite the fact that brands are progressively building their own live shopping channels, individual KOLs continue to account for the majority of sales volume. In China, there are around 10 million KOLs, almost all of whom are […]

November 28, 2022

Chinese Consumer Behavior Overview

Chinese consumer behavior seems to change faster than in other markets. Increasing exposure to and integration of social media in daily life play a significant role in this rapid change. Generally, Chinese consumers shop as an enjoyable pastime rather than treating it as a chore, which is what most of their Western counterparts see “shopping” […]

November 14, 2022

A Simple Guide to Weibo Story

Weibo Story (微博故事) is a social media platform introduced on April 19th, 2017 that has exploded in popularity recently. Weibo has a  monthly active users of 582 million in March 2022, a net addition of approximately 51 million users on a year-over-year basis. Mobile MAUs represented 95% of MAUs, and the average daily active users […]

November 6, 2022

Let’s Celebrate: China’s Non-stop E-commerce Shopping Festivals

If you want to tap into China’s e-commerce market, the first thing you need to know about are the online shopping festivals. You may have heard of Alibaba’s very successful Double 11 Shopping Festival, which is two and a half times bigger than Black Friday and Cyber Monday combined. But that’s not where it ends […]

October 30, 2022

What are WeChat Mini Programs?

WeChat mini programs achieved over 450 million daily active users in 2021. Their cloud-based ecosystem now comprises more than 3 million of these mini programs. In-person order taking and paper menus could become a thing of the past as more restaurants switch to user-friendly QR codes. Provincial governments are using mini programs to manage the […]

October 20, 2022

A Brief Introduction to WeChat Pay

WeChat Pay is an in-app payment feature that allows all WeChat users to pay for transactions quickly on their mobile phones. It’s fully optimised for online and offline businesses and it is expected to offer more opportunities in the near future. WeChat Pay can be used in 49 countries and regions around the world, and […]

October 13, 2022

WeChat VS Weixin, an Essential Guide for Marketers

Understanding the WeChat VS Weixin is crucial for brands looking to expand their reach into the Chinese market. With a population of about 1.4 billion, China is one of the world’s largest countries. As of June 2022, Weixin had 1.299 billion monthly active users in China, with a 3.8% year on year growth rate. Weixin […]

October 7, 2022

Understanding Chinese Millennials: Who Are They and What Do They Want?

Chinese millennials, born in the 80s and 90s, are now hitting prime consumption age. Described as educated, open-minded and tech-savvy, millennials make up 31% of China’s total population, representing about 400 million consumers. By 2025, millennials will make up about three-quarters of the working population in China. With an average annual income of US $52,000 […]

September 30, 2022

Is Kuaishou the Future of Live Streaming in China?

Recently Kuaishou published its 2022 Biannual Content Report covering the first six months of 2022. The number of daily active users on the platform has reached 346 million, making the platform one of the most promising marketing channels. In order to help marketers get the latest insights about Kuaishou, the team at ChoZan has translated […]

September 20, 2022
Inside the Alibaba Ecosystem

Inside the Alibaba Ecosystem and the “Alibaba Zoo”: What Tech Companies Need to Know

Alibaba Group is far more than China’s leading e-commerce company. In 2025, it stands as a sprawling digital ecosystem that touches nearly every aspect of consumer and enterprise life. From online marketplaces to fintech, logistics, cloud computing, and AI research, Alibaba has established an interconnected network that drives trade, technology, and services worldwide. This vast […]

August 13, 2022

Gen Z’s fashion power in China’s toy market: Who can become the next Pop Mart?

China’s toy market is experiencing a booming year with an overall growth rate of 35%, and it is expected to break through 150 billion RMB (23.56 billion USD) by 2025. Gen Z consumers are buying and collecting designer toys in more diverse styles and forms than ever before, and Pop mart’s “blind box” is no […]

April 13, 2022