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OUR BLOG: CHINA MARKETING INSIGHTS AND ARTICLES
We’ve written a lot of articles on a variety of topics that can benefit everyone from a zero beginner to experienced marketers. Do a search for a specific topic of interest or read them in sequence for a broader view. It’s up to you.

LATEST CHINA MARKETING AND CONSUMERS INSIGHTS

What’s New: Recent WeChat Updates

This April, WeChat successfully added several new functions and features to their mini programs and official accounts. What are they? What effect are they having?

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Overview of Weibo KOL Promotion

Ranging from influential celebrities and bloggers to featured communities and interest pages, Weibo KOLs (Key Opinion Leaders) are sophisticated enough to amass a large number

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How to Sell on WeChat?

With more than 889 million monthly active users and 200 million of them linking their WeChat account to bank cards, there’s no doubt that WeChat

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A Comprehensive Overview: Douban

Douban is an interest-based social networking platform. It’s seen as a combination of Goodreads, IMDb, Blogger, Facebook, Pandora, Spotify, Ello and Fancy.com. So what is

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WeChat Unlocks its Ads Exchange Feature

As the biggest instant messaging app in China, WeChat’s new Ads Exchange feature increases brands’ abilities to reach their target audience.  Brands may cooperate with

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A Comprehensive Overview: Yizhibo

Live streaming witnessed unprecedented growth in 2016 with a remarkable increase in platforms and users. It’s become one of the most popular trends in Chinese

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