LATEST CHINA MARKETING AND CONSUMERS INSIGHTS
All You Need to Know About Fake Accounts on Chinese Social Media
Some companies have resorted to exploiting the use of fake accounts on Chinese social media, in an attempt to promote products, establish a good brand
All You Need to Know About WeChat Mini Programs
Tencent officially launched WeChat Mini Programs on January 9th, 2017. It’s a significant milestone for WeChat and a turning point for mobile operating systems. Industry
5 Great Valentine’s Day Campaigns on Chinese Social Media
Here are the 5 hottest Valentine’s Day campaigns of 2017: McDonald’s McDonald’s launched a campaign from February 7th to the 14th asking customers to “Share
Advertising on Weibo: Which Weibo Advertising Option is Best for You?
Weibo is an effective digital marketing platform for companies seeking to engage Chinese consumers. However, it can be difficult to select the most suitable advertising
KOL Marketing: An Essential Chinese Social Media Tool
China’s KOL economy has been one of the fastest-growing and most durable economic phenomenon in recent years. In the second half of 2019, multiple Chinese
Increase Your Weibo Follower Base by Using Brand Promotion on Weibo
A large follower base is an essential prerequisite for those looking to launch a promotion campaign on Weibo. The more followers that a brand has,
Weibo Marketing: Campaigns and Why We Use Them
With over 126 million daily active users, Weibo is an important social media platform in China. For companies seeking to engage consumers, advertise their products
WeChat Marketing: Pro Tips for the Hottest Social Media in China
Since its official launch in 2011, WeChat has become the leading social media platform in China. According to the Tencent Q3 2016 Financial Report, there
Chinese Social Media Platforms: A Comprehensive Overview of the Top Performers
China is a large market with a total population of over 1.3 billion people. As of December 2016, the number of Chinese netizens was over
10 Ways to Boost Followers on WeChat
With around 846 million monthly active users, WeChat is an outstanding marketing tool for brands in China. An official WeChat account is a great way
Which WeChat Official Account Suits You Best?
WeChat is a strong marketing tool for brands entering the Chinese market. Launching a WeChat official account is a necessity for brands to reach their
Weibo Marketing : Everything You Need to Know
More and more brands are active on Weibo and the platform should be seen as a way to achieve effective branding in the Chinese market.