The retail industry is constantly evolving, and China has emerged as a global leader in shaping the future of retail. With its massive consumer market, technological advancements, and innovative approaches, China’s retail landscape offers valuable insights and lessons for the rest of the world. China’s retail market will experience a compound annual growth rate exceeding […]

The rise of new consumer brands is one of the most notable phenomena in the Chinese business landscape in recent years. These new brands have rapidly developed by targeting high-demand markets that established brands have overlooked and gaining a foothold in the market.  For example, the cosmetics brand Perfect Diary (完美日记) went public on the […]

With more than 727 million online viewers (68.1% of Chinese internet users), live streaming is the most widely used video format in China among Chinese netizens. According to Forbes, livestream shopping is a $500 billion USD market in 2022, surpassing Western social media and e-commerce sites like Facebook, Amazon, or Twitter.  There is a ton […]

Weibo Story (微博故事) is a social media platform introduced on April 19th, 2017 that has exploded in popularity recently. Weibo has a  monthly active users of 582 million in March 2022, a net addition of approximately 51 million users on a year-over-year basis. Mobile MAUs represented 95% of MAUs, and the average daily active users […]

If you want to tap into China’s e-commerce market, the first thing you need to know about are the online shopping festivals. You may have heard of Alibaba’s very successful Double 11 Shopping Festival, which is two and a half times bigger than Black Friday and Cyber Monday combined. But that’s not where it ends […]

WeChat mini programs achieved over 450 million daily active users in 2021. Their cloud-based ecosystem now comprises more than 3 million of these mini programs. In-person order taking and paper menus could become a thing of the past as more restaurants switch to user-friendly QR codes. Provincial governments are using mini programs to manage the […]

WeChat Pay is an in-app payment feature that allows all WeChat users to pay for transactions quickly on their mobile phones. It’s fully optimised for online and offline businesses and it is expected to offer more opportunities in the near future. WeChat Pay can be used in 49 countries and regions around the world, and […]

Recently Kuaishou published its 2022 Biannual Content Report covering the first six months of 2022. The number of daily active users on the platform has reached 346 million, making the platform one of the most promising marketing channels. In order to help marketers get the latest insights about Kuaishou, the team at ChoZan has translated […]

Sports and exercise have always played a prominent role in Chinese life. What are the newest sports marketing in China? Although it has traditionally taken a backseat to academics for many younger people, the mentality of staying active and exercising into old age stands in stark contrast to the approach in many Western countries. There, […]

China’s overtime policy, dubbed “996”, was officially ruled illegal in August 2021 by Chinese authorities. China’s top court has ruled that the controversial overtime work policy is illegal, taking aim at the excessive working hours commonly practised at Chinese tech companies. The ban was met with cheers and overwhelming positivity by Chinese netizens, having witnessed […]

The fan economy has been on the rise in China ever since the explosive growth of the China idol industry back in 2018. The market size of China’s fan economy reached over 3.5 trillion RMB back in 2019 and is expected to surpass 6 trillion RMB by 2023. This is no surprising matter as Gen […]

November 11th is Double 11, also known as 11.11 or Single’s Day. It’s the single biggest shopping event in the world and is four times bigger than Black Friday and Cyber Monday. In 2020, Alibaba, with its Tmall and Taobao e-commerce platforms, raked in US$75 billion in sales and fellow e-commerce giant JD.com took in […]