Here are the 5 hottest Valentine’s Day campaigns of 2017: McDonald’s McDonald’s launched a campaign from February 7th to the 14th asking customers to “Share your kiss photos to...
Discover the world of Chinese Social Media Marketing and get news and tips from experts.
Weibo is an effective digital marketing platform for companies seeking to engage Chinese consumers. However, it can be difficult to select the most suitable advertising option for your brand’s...
What is a KOL? A KOL is a Key Opinion Leader. Also known as a thought leader, influencer or lifestyle guru, they can be powerful in influencing the buying...
A large follower base is an essential prerequisite for those looking to launch a promotion campaign on Weibo. The more followers that a brand has, the more likely its...