In the era of AI and the Internet of Things (IoT), companies are under pressure to transform digitally while maintaining a laser-like focus on customer needs. One notable blueprint for customer-centric digital transformation comes from China’s Haier Group, through its innovative Rendanheyi model. First introduced in 2005 by Haier’s visionary CEO Zhang Ruimin, Rendanheyi has […]
Mainland China blocks Pinterest, so designers and influencers turn to local and global platforms for visual inspiration. In recent years, a handful of apps and websites have become go-to sources for creative imagery in China. These include lifestyle and social platforms, designer communities, and free image libraries. Each offers its spin on “pinning” ideas. The
8 Photo-Sharing Alternatives to Pinterest in China Read More »
China is a vast market with a population exceeding 1.3 billion people. As of June 2025, the number of Chinese netizens exceeded 1.12 billion, accounting for nearly 80% of the country’s total population. With the development of the Internet and the widespread use of mobile technology, an increasing number of people are using social media to connect,
11 Chinese Social Media Platforms: A Comprehensive Overview of the Top Performers Read More »
Weibo Story (微博故事) is a social media platform introduced on April 19th, 2017 that has exploded in popularity recently. Weibo has a monthly active users of 582 million in March 2022, a net addition of approximately 51 million users on a year-over-year basis. Mobile MAUs represented 95% of MAUs, and the average daily active users
A Simple Guide to Weibo Story Read More »
You know that WeChat is a powerful channel to market your business and even sell your products. But what else? Some official WeChat accounts are also great sources of information about digital marketing in China. Plenty of WeChat accounts regularly publish informative articles so WeChat is also the perfect platform for you to learn more
11 Great WeChat Accounts for Chinese Digital Marketing Info Read More »
The internet is overflowing with digital marketing resources. Some blogs are popular and highly recommended while others have been overlooked. Are the following 10 digital marketing resources on your subscription list? If not, add them right away! Econsultancy You can find everything about digital marketing in Econsultancy’s blog. From thorough guides for direct email marketing
Top 10 Digital Marketing Resources that Small Business Owners Must Follow Read More »
Launched in 2009, Sina Weibo is one of the biggest social media sites in China. To reach out to mainland consumers, establishing a prominent presence on Weibo is a must. Here are 5 steps to help you get started on Weibo marketing. What is Sina Weibo ? It’s a microblogging site and is like China’s
Weibo Marketing: 5 Steps to Getting Started Read More »
Given its huge number of active users, WeChat has become a battlefield for advertisers to showcase and promote their products. Currently, WeChat offers two major advertising options, namely Moments ads and account ads. Only brands with verified official accounts in specific industries can apply to become WeChat advertisers. WeChat Moments Ads WeChat Moments is like
WeChat Advertising: Find Out Which Option Fits You Best Read More »
KOL competition is an effective way of generating buzz on social media. Its essence is to invite several KOLs to participate in a competition. Brands can ask bloggers to create videos, comics or other material to enter the contest. KOLs may need their followers to vote for them in the competition and it’s a great way
Weibo KOL Competition Case Study: Who is OPPO’s Photo King? Read More »
Weibo is an open social media platform with many brands posting marketing-related material every day. It’s hard to create effective marketing content that attracts attention and conveys messages simultaneously. What kind of Weibo content is best at attracting an audience in this competitive environment? Who can you work with? And how can you work with
5 Types of Content You Need for Weibo Marketing Read More »
