WeChat has become a battleground for marketers in China. According to data from iiMedia Research, there were over 12 million official WeChat accounts in 2016. This is an increase of 46% from 2015 and the number is expected to reach 14 million this year. If each official account posts an article a day… 12 million […]
5 Ways to Make Your WeChat Content Go Viral Read More »
Ranging from influential celebrities and bloggers to featured communities and interest pages, Weibo KOLs (Key Opinion Leaders) are sophisticated enough to amass a large number of followers thanks to their content creation talent. For emergent brands and products, a Weibo KOLs’ follower base and public credibility enable effective promotion to an extensive audience. There are
Overview of Weibo KOL Promotion Read More »
Online video-sharing platforms shaped the way we consume videos since more than 15 years now. Viewers use these platforms to watch news and entertainment, express opinions or buy what they see. Even though YouTube and Youku are similar, Youku does a better job catering to brands’ needs. Differences between YouTube and Youku About YouTube YouTube
Youku vs. YouTube: Why Youku is the Brand Favourite Read More »
Weibo and WeChat are the two largest social networking platforms in China. They both exert significant influence in Chinese society and play an indispensable role in modern life. Weibo provides microblogging services that are the equivalent of Facebook and Twitter combined. By September, 2016, the number of monthly active users on Weibo had already reached
Branding on Chinese Social Media: WeChat v.s Weibo Read More »
Weibo is an effective digital marketing platform for companies seeking to engage Chinese consumers. However, it can be difficult to select the most suitable advertising option for your brand’s needs. Advertising on Weibo is a difficult skill to master due to the complexity of the platform. This article will explain the different Weibo advertising options,
Advertising on Weibo: Which Weibo Advertising Option is Best for You? Read More »
China’s KOL economy has been one of the fastest-growing and most durable economic phenomenon in recent years. In the second half of 2019, multiple Chinese e-commerce platforms launched KOL strategies, while many companies win consumers and positive reputation through partnerships with key opinion leaders. Brands choose appropriate KOLs to launch campaigns based on the brands’
KOL Marketing: An Essential Chinese Social Media Tool Read More »
A large follower base is an essential prerequisite for those looking to launch a promotion campaign on Weibo. The more followers that a brand has, the more likely its Weibo content is to reach its potential customers. Therefore, growing followers is the primary goal for the Weibo marketing strategy of most brands. Below we will
Increase Your Weibo Follower Base by Using Brand Promotion on Weibo Read More »
With over 126 million daily active users, Weibo is an important social media platform in China. For companies seeking to engage consumers, advertise their products and and expand their follower base, marketing campaigns on Weibo are critical. Weibo users participate in campaigns for fun, as a form of social interaction and for the prizes offered
Weibo Marketing: Campaigns and Why We Use Them Read More »
Since its official launch in 2011, WeChat has become the leading social media platform in China. According to the Tencent Q3 2016 Financial Report, there are around 846 million monthly active users. This includes both the Chinese and overseas versions and is an increase of 30% over last year. WeChat has developed into a strong
WeChat Marketing: Pro Tips for the Hottest Social Media in China Read More »
China is a large market with a total population of over 1.3 billion people. As of December 2016, the number of Chinese netizens was over 730 million, almost equivalent to the total population of Europe. With the development of the Internet and widespread use of mobile technology, more and more people are using social media
Chinese Social Media Platforms: A Comprehensive Overview of the Top Performers Read More »
